BRAND BOOK 2021

Singapore has been putting more effort toward

building a stronger green economy that focuses on
sustainability. Green Coin is us doing our part, as
people who are living in this world, we would like to
have our positive impact on where we live. The green
coin will be part of LifeSG application (widely used by
Singaporean). All purchases done toward a selected
few restaurant who are following the policy of being
green and sustainable. The citizen will receive these
coins automatically in their wallet LifeSG they can
redeem these points at later stage.
LOGO CONCEPT
LOGO DIMENTIONS
& CLEARSPACE

x
LOGO APPEARANCE
LOGO VARIATIONS

HORIZONTAL VERTICAL MINIMAL COIN

COLOR PALETTE

LIGHT UFO DARK CULTURED

GREEN GREEN GREEN GRAY
#9AFA80 #37DA71 #002221 #F6F6F6
TYPOGRAPHY

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
ABCDEFGHIJKLMNOPQRSTUVWXYZ

AaBbCc
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
ABCDEFGHIJKLMNOPQRSTUVWXYZ

POPPINS
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
ABCDEFGHIJKLMNOPQRSTUVWXYZ
THIN EXTRALIGHT LIGHT BOOK a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
REGULAR MEDIUM BOLD BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
ABCDEFGHIJKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) - + = _
THANK
YOU!
HOPE YOU LIKE IT