Independent University, Bangladesh

Assignment 02

Course Title: Consumer Behavior

Course Code: MKT481

Submitted to: Suman Prosad Saha

Lecturer A (Equivalent to Senior Lecturer)

Department of Marketing, School of Business

Section: 02

Semester: Summer 2022

Date of Submission: 20 August 2022

Submitted by:

Name: Naorin Noor Oissy

ID: 1810055
 Page |2

Just noticeable difference (JND)

Company Name: Bombay Sweets & Co Ltd.

Product Name: Potato Crackers

Product Price: 10Tk.

Net weight: Before 25gm, after 22gm.

Before After

Here the product is Potato Crackers from the company Bombay Sweets. Regularly purchased
products (inexpensive), companies are unwilling to raise price, rather they change quantity or size
below JND. Before the net weight was 25gm now net weight is 22gm with same price 10Tk.
 Page |3

Company Name: Cocola Food Products Limited.

Product Name: Champion Chocolate Cream Biscuits

Product Price: 15Tk.

Net weight: Before 75gm, after 65gm.

Before After

Here the product is Champion Chocolate Cream Biscuits from the company Cocola Food Products
Limited. Regularly purchased products (inexpensive), companies are unwilling to raise price,
rather they change quantity or size below JND. Before net weight was 75gm now net weight is
65gm with same price 15Tk.
 Page |4

Company Name: Olympic industries limited.

Product Name: Tip Biscuit

Product Price: 15Tk.

Net weight: Before 90gm, after 70gm.

Before After

Here the product is Tip Biscuit from the company Olympic industries limited. Regularly purchased
products (inexpensive), companies are unwilling to raise price, rather they change quantity or size
below JND. Before net weight was 90gm now net weight is 70gm with same price 15Tk.