PRINCIPLES OF

PRINCIPLES OF CHAPTER 8:
CORPORATESCO
CORPORATES GOVERNMENT
RPORATION
COMMUNICATION RELATIONS

Tran Thi Tuong Vi, PhD Candidate

HCMC, June 2021
1
What is
Important
stakeholders

government Bodies that

have effect
relations? Government on the
success

Component
of the
external
environment
1.1
Government relations is:
👉🏻 “A function through which the company can
actively participate in all phases of government
Defining with optimum resource utilisation and maximum
Government effectiveness” (Dominguez, 1892).
Relations
👉🏻 “The application of one or more
communications techniques by individuals or
institution to affect the decision of government, at
the local, state, national or international levels or
some combinations of them” (Mack, 1997).
1.1
👉🏻 “activities of an organisation to manage its
response to political issues and its relationships
with governments” (Grunig and Hunt, 1984)
Defining Government relation is a subset of public
Government affairs.
Relations
1.2
Benefits to the organisation:
➢ An early warning system - government policies,
regulations, activities, and legislation
➢ Effective participation in legislative and regulatory
The processes
importance of
Government ➢ International awareness at the corporate level on
Relations government programmes
➢ Any forms of government inquiries, request and
regulations
➢ The process of integration and coordination of the
organisation’s government relations effort.
2. Government relations and
organisational mission
Declares its functions
Organisation Declares its main products and
al Mission services
Declares its benefits and its
main role to the public

To ensure that its mission is in line with government rules

and regulation so that public interest can be maintained.
3 ▸ What is a LOGO?
 Example:
• Agribank cooperates with the government to
develop Vietnam's economy
• Logo shows the seriousness and
reliability of a financial institution always
pioneering, seriously implementing
effectively guidelines, guidelines and
policies of the Party, Government,
State Bank ... together with the
commitment to "Bring prosperity to
customers ”through Slogan of Agribank
for over 26 years.
3. Corporate and government relations

This is a list
some of TM’s
government
relations
4. Role of government
Morden government - three types of services:
a) First category – Ensuring the nation’s health and
security
b) Second category – Caring for the welfare of its
people
c) Third category – Making and enforcing the law of the
land
The government has several major roles in
managing the country:
a) Prepare a policy to promote local and international
business
b) Provide guidelines for international trade so that
the country can be promoted further
c) Conduct research and development in various
areas for the country’s well-being
d) Promote import and export activities; and
e) Provide and maintain public services
5. Critiques about the role of government
For example: Vietnamese people oppose the cybersecurity of VietNam

BBCvietnamese.com
6. Lobbying
 6.1 What is Lobbying and Who is a
Lobbyist?
- Act of as trying to influence a politician or public official on
an issue.
- 2 major groups where it involves the process of influencing:
a) The public;
b) Governmental Policy
Different types of Government Relations:

a) Campaign to mobilise constituens at the grassroots

b) Political fund-raising and contributions programme
c) A variety of communications technologies and
techniques;and
d) Alliances with trade associations, and with other
groups
Example of lobbying:
Corporations spend over three bilions dollars each year to hire
lobbyists to lobby Congress.
Tax Breaks
In 2017, more than 6,000 lobbyists lobbied for the Tax Cuts and Jobs
Act of 2018. Because of the law, companies pay fewer taxes than
ever before.
Drug Approvals
Over 1,000 lobbyists worked on the 21st Century Cures Act, which
authorized $6.3 billion in funding and changed the
drug approval process at the FDA
19 ▸ Activity
Who is a lobbyist?
- Interest group
- Lobbyist
What is benefits of lobbying?
- Acting as a platform for providing information, latest analyses
and opinions to legislators and government leaders
- Preparing a suitble environment for problem resolution
- Allowing for checks and balances in decision making
- Generating a balanced system which permits healthy
competition among interested groups
6.2 Reasons for Lobbying
a) To gain benefits or forms of relief that are unavailable
in the private sector
b) To gain or retain an economic advantage
c) To gain relief or advantage at one level of government
that has been denied at another
d) To create a beneficial programme
e) To resolve public problems that only the government
can handle
7. Corporate communication in
government relations
Importance
fuctions

Lobbying Public affairs

7.1 Role of Corporate Communication
in Government Relations

✓ Provide a round table for dialogue between the

organisation and government officials
✓ Articulate the organisation’s standpoint on government
policies and procedure
✓ Pronounce explicit support for the government’s
programmes
✓ Offer opportunity for open negotiation
✓ Provide latest developments in the company’s policies,
rules amd regulations

✓ Update on the company’s performance expecially with

regard to new government policies

✓ Offer opportunity for open negotiation

 Activity TRUE
Or FALSE

1. Governmet is the only stakeholder or body that has influence on the

success of an organisation

T F

2. Government relations, also known as public affairs, has a special task to

improve a company’s relationship with corporate representatives

T F
3. Government relations is a subset of local affairs

T F

4. Effective participation in legislative and regulatory processes can

benefit from good government relations

T F
5. A good company incoporates a high degree of relationship with government
to show its support to the government
T F

6. National military support and old age pensions are examples of services
by the government

T F
7. One of the government’s roles is to prepare policies to promote local and
international business

T F

8. Lobbying is an activity of corporate public affairs and is often structured

into the government relations Unit of a public affairs department

T F
9. Lobbying has the task to prepare a suitable environment for problem
resolution

T F

10. Corporate communications has two important functions with

regard to maintaining excellent government relations which are
lobbying and media relations

T F
THE END