Online

Marketing
Plan
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1 Introduction

2 Stages

2.1 Company information

2.2 Situation analysis
2.3 Developing strategies
2.4 Achievement of objectives
2.5 Setting budgets
2.6 Control methods
2.7 Analysis of campaigns
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3

Introduction

1. Consensual each section

with your team members
Congratulations! If you’ve gotten this far,
you’re lucky. You have on your screen seeking their commitment
an Online Marketing Plan that will lay the
foundation and will guide your business to
take off. Read it carefully and fill in all the 2. Use common sense and
sections.
adapt it to your market and
Before getting hands on the ground, we
want to give you two basic tips that, if you
your needs.
think you cannot keep, you better leave it
here before wasting time.
3. Follow step by step each
stage.
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4

Stages

Are you
ready?
Go!!!
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5

Company Situation
information analysis
2.1 2.2
Name Company mission
Reason for existence of the company

Addres

URL

Email Value proposal

How we help our customers

Phone
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6

Objective market Weaknesses of our company in online marketing

Ideal customers profile
1

3
Main competitors of our market working in online marketing
Name URL

Strengths of our company in Online Marketing Name URL

1 2

Name URL

2 3

Name URL

3 4
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7

Number of followers target for the end of the year

Developing
strategies Strategy to get more followers

2.3

Social Networks - Facebook

Adress of the page company on Facebook

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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8

Number of followers target for the end of the year

Strategy to get more followers

Social Networks - Twitter

Adress of the page company on Twitter

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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9

Number of followers target for the end of the year

Strategy to get more followers

Social Networks - Youtube

Adress of the page company on Youtube

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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10

Number of followers target for the end of the year

Strategy to get more followers

Social Networks - Instagram

Adress of the page company on Instagram

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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11

Number of followers target for the end of the year

Strategy to get more followers

Social Networks - LinkedIn

Adress of the page company on LinkedIn

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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12

Number of followers target for the end of the year

Strategy to get more followers

Social Networks -Google+

Adress of the page company on Google+

Purpose / Objective of page Strategy to direct more followers to blog / website

Number of followers
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13

Poduct Y
Company Article title Problem to be solved Date of Publication

Blog
It is important to design campaigns for
every product and service you offer.

Mark the publications and try to restore

the problems your customers are wo-
rried about. Remeber that keeping perio-
dicity is very important.

Poduct X Poduct Z
Article title Problem to be solved Date of Publication Article title Problem to be solved Date of Publication
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14

Achievement Setting
of objectives budgets
2.4 2.5
Number of subscribers to date ... on Facebook January Line

Staff
Number of subscribers to date ... on Twitter

Campaings

Number of subscribers to date ... on YouTube

Number of subscribers to date ... on Instagram

February Line

Staff
Number of subscribers to date ... on LinkedIn

Campaings
Number of subscribers to date ... on Google+

Number of subscribers to date ... on Blog

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March Line May Line

Staff Staff

Campaings Campaings

April Line June Line

Staff Staff

Campaings Campaings
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July Line September Line

Staff Staff

Campaings Campaings

August Line October Line

Staff Staff

Campaings Campaings
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17

Control
methods
2.6
November Partida

Personal It is important to keep track of the plan stated otherwise, all of this would be
useless.
Campañas Philip Kotler in his book Marketing management sets a great graphic that
can be very helpful.

Setting Measurement Diagnosis Corrective

objectives actions
December Partida

Personal

Campañas What should

What do we What is Why it
want get? happening? happens? we do?

“Control process”
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18

Analysis of
campaigns
2.7

For a campaign to be effective, it is necessary

to analyze the effectiveness of the content.
Before starting the process again, make sure it
works well and so you may be improving. The
measurement criteria to consider are: number
of visits, generated leads, social influence, how
many times have been shared and the content
compliance expectations by author, by subject
and format.

A campaign will be effective if you analyze the

efficiency of the content. Before starting again
the process, make sure it works, so you will be
able to get improving.

Go for it! Now you just have to reach your

goals. We wish you the best.
+34 971 439 825
info@amara-marketing.com
amara-marketing.com