Subject lines

- Should catch reader’s eyes

- It should be brief, clear and direct
a) Brief
- Should be 50 characters or less = 5-7 words
- In mobile devices it should be 25-30 characters = 3-5 words
b) Clear
- Include key words
- Put important words at beginning
Ex. When you introduce yourself > Introduction-Chris Chang or Introduction from Chris Chang
When applying for a job > Job Application – Chris Chang or Job Applicant – Chris Chang
Meeting Request > Meeting Request for Next Week or Requesting a Meeting Next Week
c) Direct
- If you have a degree or certificate directly related to the job you're applying for, include it.
Ex. Introduction-Chris Chang, Ph.D.
- If you know the exact position, include it.
Ex. Senior Researcher – Chris Chang, Ph.D.
- Some companies have identification numbers or letters connected with the position. So if you
know the exact job ID, include that.
Ex. Senior Researcher, No. 1234 – Chris Chang, Ph.D.
- IN making Announcements (For their subject lines, make sure you use action verbs.)
Ex. Join Us for Our Grand Opening
Meet Our New CEO
Try Our Newest Product
-You can also be specific by including the date and time
Ex. Join Us for Our Grand Opening on April 1st at 3:00 PM (49 characters)
Or Grand Opening on April 1st at 3:00PM (33 characters)
-You can also include your company name rather than using pronouns
Ex. Meet Our New CEO > Meet ABC’s New CEO
Try Our Newest Product > Try ABC’s Newest Product
-If you have the information, being more specific and direct for meeting requests can also be
helpful
Ex Meeting Request Next Week > Meeting Request: Marketing Plan for New Product or
Meeting Request: 11 AM, May 10 in Room A
- In meeting cancelations
Ex. Meeting Canceled (Poor)
Canceled: Meeting for 11AM, May 10 (Better) or Canceling 11AM Meeting on May 10
(Better)
- Note: Capitalize important words and not the preposition

WRITE WELL_ORGANIZED Email Text

Email Text should have

1. Introduction
 - WHO is your writing (author)
- What is the email about (purpose)
 They are expressed in the 1st sentence
 They are important because it gives the 1st impression
- Author is the writer of the email (subject of the 1st sentence)
 Name + position/organization
 Pronoun (I,we,he,she,…)

Ex. My name is James Brown, and I am the general manager at Goods and Services, LLC. (if it is the 1 st
time you write your email to your reader)

(If not the 1st time, you can use now pronouns) I am delighted to inform you that we are now offering
a 30% discount in our entire inventory.

- Controlling Idea = Purpose (The controlling idea is a statement about the author and talks
about what you need to accomplish with your email.)
 The controlling idea talks about what exactly the author does or feels. The purpose of an
email appears as part of the controlling idea.

Ex. I am delighted to inform you that we are now offering a 30% discount in our entire inventory.

2. Development
- As the name suggests, the development is the part of the email where you actually develop the
purpose of your message in detail. The best way to organize your email text development is by
asking WH questions about the topic. Let's look at the following email.
Ex. Our company is glad to hear about your interest in our catalog. We will send update versions
of our catalogs each month. The first section should be especially interesting to you since it has
parts you were looking for. This is our most complete and updated version, so do not hesitate to
contact us if you need new merchandise.
3. Conclusion
- The conclusion of an email text normally appears is one sentence. And it's content is normally a
show of appreciation or positivity. Expressing these ideas involves choosing from a list of verbs
that are helpful to make these ideas clear.
Appreciation words:
Thank, appreciate, be glad about
Ex. Thank you for your interest in our catalogs.
 But if you want to have a positive wish, the most common verbs are: hope, wish and look
forward to.
Ex. I hope you find our catalogs appropriate for your business.