Showing data from 6/10/22 to 7/10/22

6/10/22 Lake Street Motors - JULY 10

Campaign Spending performances

CLICKS CPC CPM CTR
4,927 $0.65 $13.08 2.0134 %
400 40
200 4000

320 32
160 3200

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240 24
120 2400

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skcilC
tnepS

160 16
80 1600

80 8
40 800

0 0
0 0
16. Jun 18. Jun 20. Jun 22. Jun 24. Jun 26. Jun 28. Jun 30. Jun 2. Jul 4. Jul 6. Jul 8. Jul 10. Jul

Spent Budget Clicks Generated Lead Actions

PLACEMENT SPENT  GENERATED LEAD ACTIONS IMPRESSIONS GENERATED LEAD CVR GENERATED LEAD CPA

Facebook - Mobile App - Feed $2,622.47 513 152,555 13.7239 % $5.11

Facebook - Mobile App - Marketplace $577.49 134 92,158 11.27 % $4.31
Unknown - Unknown - Unknown $0.00 0 0 0% $0.00

Generated on 7/21/2022
 Showing data from 6/10/22 to 7/10/22

Placements Performances
10 25
40 25

8 20
32 20
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RVC daeL detareneG

APC daeL detareneG

6 15
24 15

MPC
4 10
16 10

2 5
8 5

0 0
0 0
16. Jun 18. Jun 20. Jun 22. Jun 24. Jun 26. Jun 28. Jun 30. Jun 2. Jul 4. Jul 6. Jul 8. Jul 10. Jul

Generated Lead Actions Generated Lead CVR Generated Lead CPA CPM

PLACEMENT SPENT GENERATED LEAD ACTIONS GENERATED LEAD CVR GENERATED LEAD CPA CPM
Facebook - Mobile App - Feed $2,622.47 513 13.7239 % $5.11 $17.19
Facebook - Mobile App - Marketplace $577.49 134 11.27 % $4.31 $6.27
Unknown - Unknown - Unknown $0.00 0 0% $0.00

Generated on 7/21/2022
 Showing data from 6/10/22 to 7/10/22

Ad Set and Ad breakdown

ADSET SPENT GENERATED LEAD ACTIONS GENERATED LEAD CVR GENERATED LEAD CPA CPM
Lake Street Motors - No Audience $994.11 201 14.6501 % $4.95 $16.24
Lake Street Motors - Page Engage LLA $331.51 60 14.3541 % $5.53 $14.99
Lake Street Motors - Pixel LLA $1,447.58 303 11.1233 % $4.78 $10.75
Lake Street Motors - Credit Audience $168.18 33 21.4286 % $5.10 $15.42
Lake Street Motors - CAR Audience $258.58 50 19.305 % $5.17 $16.42

AD SPENT GENERATED LEAD ACTIONS GENERATED LEAD CVR GENERATED LEAD CPA CPM
USED CARS $954.89 193 14.4569 % $4.95 $16.28
USED CARS – PRICE $39.22 8 21.6216 % $4.90 $15.15
USED CARS – PRICE $40.25 5 16.6667 % $8.05 $21.14
USED CARS $1,447.58 303 11.1233 % $4.78 $10.75
USED CARS $127.93 28 22.5806 % $4.57 $14.21
USED CARS – PRICE $78.04 9 10.1124 % $8.67 $15.67
USED CARS $167.37 32 19.3939 % $5.23 $17.63
USED CARS – PRICE $91.21 18 19.1489 % $5.07 $14.57
USED CARS $253.47 51 15.5015 % $4.97 $14.79

Generated on 7/21/2022
 Showing data from 6/10/22 to 7/10/22

Demographic Overview

unknown 0.3% female 6.1%

65+ 2.8%
18-24 13.6%
55-64 7.5%

45-54 15.0%

25-34 33.8%

35-44 27.3%

male 93.6%

GENDER AGE SPENT GENERATED LEAD ACTIONS GENERATED LEAD CVR GENERATED LEAD CPA CPM
Female 18-24 $25.93 6 13.0435 % $4.32 $7.41
Male 55-64 $345.01 66 19.8198 % $5.23 $31.63
Unknown 65+ $0.25 0 0% $0.00 $9.26
Unknown 55-64 $0.68 0 0% $0.00 $17.44
Unknown 45-54 $1.69 0 0% $0.00 $23.47
Unknown 35-44 $5.23 2 33.3333 % $2.61 $17.09
Unknown 25-34 $2.07 0 0% $0.00 $8.77
Unknown 18-24 $0.65 0 0% $0.00 $6.37
Male 65+ $119.65 18 15 % $6.65 $31.45
Male 45-54 $576.27 129 18.7773 % $4.47 $19.67
Female 25-34 $41.54 13 16.6667 % $3.20 $9.12
Male 35-44 $810.79 145 11.4715 % $5.59 $13.06
Male 25-34 $756.22 168 10.5927 % $4.50 $9.30
Male 18-24 $289.02 65 10.4502 % $4.45 $7.47
Female 65+ $31.67 2 12.5 % $15.83 $55.08
Female 55-64 $53.46 7 20 % $7.64 $38.00
Female 45-54 $73.05 13 25.4902 % $5.62 $22.45

Generated on 7/21/2022
 Showing data from 6/10/22 to 7/10/22

GENDER AGE SPENT GENERATED LEAD ACTIONS GENERATED LEAD CVR GENERATED LEAD CPA CPM
Female 35-44 $66.78 13 17.3333 % $5.14 $14.62
Unknown Unknown $0.00 0 0% $0.00

Generated on 7/21/2022