Showing data from 7/7/22 to 8/4/22

Foundation Cadillac Traffic - AUG 7

Campaign Spending performances

CLICKS CPC CPM CTR
3,337 $0.14 $11.17 8.2131 %
41,612.5% was 8 -7.75% was $0.15 -64.96% was $31.89 -62.01% was 21.6216 %

200 200
25 600

160 160
20 480

snoitcA kcilC etisbeW

120 120
15 360

tegduB
skcilC
tnepS

80 80
10 240

40 40
5 120

0 0
0 0
11. Jul 18. Jul 25. Jul 1. Aug

Spent Budget Clicks Website Click Actions

PLACEMENT SPENT  WEBSITE CLICK ACTIONS IMPRESSIONS WEBSITE CLICK CVR WEBSITE CLICK CPA

Facebook - Mobile App - Feed $432.39 3164 34,794 100 % $0.14

Facebook - Mobile App - Video Feeds $12.07 94 1,093 100 % $0.13
Facebook - Mobile App - Marketplace $6.21 53 1,800 100 % $0.12
Facebook - Mobile App - Search $1.49 12 2,721 100 % $0.12
Desktop Feed $1.16 8 117 100 % $0.15

Generated on 8/4/2022
 Showing data from 7/7/22 to 8/4/22

PLACEMENT SPENT  WEBSITE CLICK ACTIONS IMPRESSIONS WEBSITE CLICK CVR WEBSITE CLICK CPA

Facebook - Mobile App - Facebook Stories $0.72 6 20 100 % $0.12

Facebook - Desktop - Marketplace $0.00 0 85 0% $0.00
Unknown - Unknown - Unknown $0.00 0 0 0% $0.00

Generated on 8/4/2022
 Showing data from 7/7/22 to 8/4/22

Placements Performances
0.25 40
200 125

0.2 32
160 100
snoitcA kcilC etisbeW

RVC kcilC etisbeW

APC kcilC etisbeW

0.15 24
120 75

MPC
0.1 16
80 50

0.05 8
40 25

0 0
0 0
11. Jul 18. Jul 25. Jul 1. Aug

Website Click Actions Website Click CVR Website Click CPA CPM

PLACEMENT SPENT WEBSITE CLICK ACTIONS WEBSITE CLICK CVR WEBSITE CLICK CPA CPM
Desktop Feed $1.16 8 100 % $0.15 $9.91
Facebook - Desktop - Marketplace $0.00 0 0% $0.00 $0.00
Facebook - Mobile App - Facebook Stories $0.72 6 100 % $0.12 $36.00
Facebook - Mobile App - Feed $432.39 3164 100 % $0.14 $12.43
Facebook - Mobile App - Marketplace $6.21 53 100 % $0.12 $3.45
Facebook - Mobile App - Search $1.49 12 100 % $0.12 $0.55
Facebook - Mobile App - Video Feeds $12.07 94 100 % $0.13 $11.04
Unknown - Unknown - Unknown $0.00 0 0% $0.00

Generated on 8/4/2022
 Showing data from 7/7/22 to 8/4/22

Ad Set and Ad breakdown

ADSET SPENT WEBSITE CLICK ACTIONS WEBSITE CLICK CVR WEBSITE CLICK CPA CPM
Foundation Cadillac - No Audience $14.62 106 100 % $0.14 $14.15
Foundation Cadillac - CSV LLA $4.17 37 100 % $0.11 $10.66
Foundation Cadillac - Pixel LLA $0.00 0 0% $0.00 $0.00
Foundation Cadillac - CREDIT Audience $216.79 1658 100 % $0.13 $10.27
Foundation Cadillac - Combined LLA $177.92 1205 100 % $0.15 $12.34
Foundation Cadillac - Page Engage LLA $3.59 27 100 % $0.13 $12.91
Foundation Cadillac - CAR Audience $36.95 304 100 % $0.12 $11.00

AD SPENT WEBSITE CLICK ACTIONS WEBSITE CLICK CVR WEBSITE CLICK CPA CPM
USED CARS $4.03 36 100 % $0.11 $11.32
USED CARS – Price $0.49 4 100 % $0.12 $1.50
USED CARS – Price $0.14 1 100 % $0.14 $4.00
USED CARS $169.85 1161 100 % $0.15 $12.90
USED CARS $216.30 1654 100 % $0.13 $10.41
USED CARS $1.28 9 100 % $0.14 $11.43
USED CARS $0.00 0 0% $0.00 $0.00
USED CARS – Price $1.27 9 100 % $0.14 $9.01
USED CARS – Price $2.31 18 100 % $0.13 $13.92
USED CARS $35.68 295 100 % $0.12 $11.09
USED CARS – Price $8.07 44 100 % $0.18 $6.47
USED CARS – Price $0.00 0 0% $0.00 $0.00
USED CARS – Price $0.31 2 100 % $0.16 $10.69
USED CARS $14.31 104 100 % $0.14 $14.25

Generated on 8/4/2022
 Showing data from 7/7/22 to 8/4/22

Demographic Overview

unknown 0.4%
female 16.5%

18-24 2.2%
65+ 14.6%
25-34 13.0%

55-64 18.5%
35-44 25.5%

45-54 26.3%

male 83.0%

GENDER AGE SPENT WEBSITE CLICK ACTIONS WEBSITE CLICK CVR WEBSITE CLICK CPA CPM
Female 18-24 $1.75 15 100 % $0.12 $9.56
Male 55-64 $71.65 512 100 % $0.14 $14.36
Unknown 65+ $1.00 9 100 % $0.11 $25.00
Unknown 55-64 $0.63 4 100 % $0.16 $20.32
Unknown 45-54 $0.00 0 0% $0.00 $0.00
Unknown 35-44 $0.11 1 100 % $0.11 $1.59
Unknown 25-34 $0.16 1 100 % $0.16 $5.93
Unknown 18-24 $0.00 0 0% $0.00 $0.00
Male 65+ $51.45 381 100 % $0.14 $14.86
Male 45-54 $101.36 742 100 % $0.14 $12.31
Female 25-34 $4.84 45 100 % $0.11 $7.37
Male 35-44 $96.16 690 100 % $0.14 $9.33
Male 25-34 $52.01 387 100 % $0.13 $8.18
Male 18-24 $7.65 58 100 % $0.13 $5.86
Female 65+ $13.21 98 100 % $0.13 $14.83
Female 55-64 $14.60 100 100 % $0.15 $14.15
Female 45-54 $16.98 135 100 % $0.13 $13.34

Generated on 8/4/2022
 Showing data from 7/7/22 to 8/4/22

GENDER AGE SPENT WEBSITE CLICK ACTIONS WEBSITE CLICK CVR WEBSITE CLICK CPA CPM
Female 35-44 $20.48 159 100 % $0.13 $11.96
Unknown Unknown $0.00 0 0% $0.00

Generated on 8/4/2022