o Also conducted studies on concept formation and collaborated

withMiller in establishing the Harvard Centre for Cognitive Studies

o Developed a neo-Piagetian teaching program emphasizing modes
of representation
- Sir Frederic Bartlett
o His book Remembering emphasized social, cultural, and
motivationfactors in the shaping of memories
- Ulric Neisser
o His integrative textbook, Cognitive Psychology, is regarded as
thelaunching event for the new academic subdiscipline
o Conducted research focusing on information processing, cognition,
intelligence, and memory
o Flashbulb memory

Ch. 15

- Hugo Münsterberg
o Former student of Wundt, brought to Harvard by James to direct the
Harvard psychology laboratory
o Became well known in the US for his development and promotion of
applied psychology
o Industrial/organizational psychology, lie detection,
psychotechnics
- Frederick Winslow Taylor
o Developed the theory of scientific management
o His ideas influenced the emerging field of industrial psychology
through objective analysis of factory workers and the workplace
(efficiency)
o Soldiering, differential piece-rate system, de-skilling and time-
studies
- Walter Dill Scott
o Wrote about the psychology of advertising and headed the
Committeefor the Classification of Personnel in the Army during
WW1
- William Moulton Marston
o Popularizer of applied psychology, early promoter of the polygraphic
lie detector
o Also the creator of the Wonder Woman comic book series
- Lillian Moller Gilbreth
o Wrote The Psychology of Management
o With her husband Frank, she created motion studies to research the
efficiency of factory workers, and consulted with businesses on a
range of employee and workplace issues using their motion study
approach
- Frank Bunker Gilbreth
o Influenced by Taylor’s system of scientific management
o With his wife Lillian, he created motion studies to examine the
movements involved in a variety of work tasks, ultimately seeking
the one best way to get a job done
- Elsie Oschrin Bregman
o Conducted research on personnel recruitment, selection, training,
management, and the design of work at Macy’s department story in
NYC
- Marion Almira Bills
 o Conducted research on employee selection procedures at the Carnegie
Institute of Technology
o At the Aetna Life Insurance Company she studied factors affecting
employee retention and developed wage incentive systems for clerical
workers
- Elton Mayo
o Role in the Hawthorne studies, which demonstrated the importance
of the social situation over physical and economic conditions in
explaining productivity in the workplace
o One of the founders of the human relations movement in business
andindustry
- Leta Stetter Hollingworth
o Conducted pioneering studies of the psychology of women,
developedand oversaw programs for gifted children, and
advocated for higher degree training for clinal psychologists,
thereby professionalizing the field
o Variability hypothesis, functional periodicity
- Harry Hollingworth
o Hired by Coca-Cola to study the behavioural effects of caffeine
o Made significant contributions to the psychology of advertising
- J.E. Wallace Wallin
o He was concerned about the lack of qualifications and
professional standards in the area of clinical psychology

Ch. 16

- Molly Harrower
o Trained in Gestalt theory who became a clinician
o Developed the group Rorschach projective technique and opened
oneof the first private practices in clinical psychology in NYC
- Hermann Rorschach
o Developed the Rorschach projective technique using inkblots to
assess perceptual processes associated with emotional and
neurological conditions
- David Shakow
o Studied schizophrenia and attempted to design an objective study
of psychoanalytic therapy
o Known as the architect of the scientist-practitioner model of
clinical training that was adopted in the US
- George Albee
o Was highly critical of the medical orientation of the scientist-
practitionermodel of clinical training
o Advocated a social-learning, prevention-oriented approach to
mental health problems
- Hans Eysenck
o Created the PEN model of personality based on 3
dimensions:psychoticism, extroversion-introversion, and
neuroticism
o Conducted a famous study demonstrating the ineffectiveness of
psychotherapy and argued against the inclusion of psychotherapy in
practice of clinical psychology
- Carl Rogers
o Developed client-centred therapy and collaborated with Maslow
inestablishing humanistic psychology
 o Early advocate and practitioner of scientific research on the
process ofpsychotherapy and its outcomes
- Joseph Wolpe
o Developed behaviour therapy, an approach based on
classical conditioning principles
- Aaron Beck
o Developed cognitive therapy, which focuses on correcting the
distorted thinking and irrational thoughts that are presumed to
underlie psychological problems such as depression
o Randomized trials
- Albert Ellis
o Developed rational emotive therapy at around the same time that
Beck was developing cognitive therapy
- Starke Hathaway
o Known for developing the Minnesota Multiphasic Personality
Inventory with the psychiatrist McKinley
o Criterion group method
- Paul Meehl
o Known for his work on the Minnesota Multiphasic Personality Inventory
and for his book on the predictive superiority of statistical data over
clinical judgement