ADVERTISEMENT IDEA PITCH ON ANALOG WATCH:

BRAND: Fossil

TAGLINE: Be It Different

IDEA: Form, functionality, and precision with style. These straight forward and timeless watches
will overcome any challenge anytime, anywhere. With their tough, raw, and bold aesthetic.

TARGET AUDIENCE: Men’s

SCRIPT:

Opening shot of a close-up of an analog watch on a wrist.

Voiceover: "Introducing the toughest watch on the market."

Cut to a shot of someone doing a physically demanding activity, such as rock climbing or mountain
biking.

Voiceover: "Our watch is built to withstand any challenge you throw at it."

Cut to a close-up of the watch face with the glass being scratched and abused.

Voiceover: "With unbreakable glass, you don't have to worry about scratches, cracks, or breaks."

Cut to a shot of someone jumping into a pool with the watch on their wrist.

Voiceover: "And with water-resistant technology, you can take your watch wherever your adventures
take you."

Cut to a shot of someone hiking through a muddy trail, with the watch on their wrist.

Voiceover: "Our watch is perfect for the outdoor enthusiast who needs a watch that can keep up."

Cut to a shot of someone wearing the watch at a formal event.

Voiceover: "And with its classic design, it's perfect for any occasion."
Closing shot of the watch on someone's wrist.

Voiceover: "So if you want a watch that can handle anything, choose our unbreakable, water-resistant
analog watch."

End with the brand logo and tagline.

STORYBOARD: