SMART DOOR LOCKING SYSTEM

SMART DOOR LOCKING SYSTEM

BY SYED ASHAR UDDIN
12574

Date
3rd JUNE, 2023

A part of requirement for BMS Advertising

Media Sciences
 BMS Advertising — SMART DOOR

Dedication
Firstly, I wanted to dedicated my dissertation to my beloved Parents, for
their kindness, love, patience, moral, emotional and financial support.
And a very special thanks to all my mentor, teachers and friends how shared their
advice, motivation and encouragement and who have been always my constant source
of knowledge and inspiration and people how help me in every step of this journey.
And in the end, I wanted to thank my Almighty ALLAH who gave me strength, power
of mind and all the achievements.

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Acknowledgement

This project requires huge amount of research, information, skill and dedication. The
compilation of this project would not have been possible without the guidance and
support of our mentor and our thesis instructor Ma’am Uzma Noor. I’d like to
express my deepest appreciation to her. With the grace of Almighty today I am able
to complete this dissertation on the topic of “Smart door locking system”.
The very special thanks to my Parents who always stand by side and for their constant
support and prayers. And my friends who helped me a lot through this whole journey.

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Abstract
This study was motivated by a sincere desire to learn more about the possibilities of
smart door technologies and how they can affect how we live our everyday lives. It
investigates at how various technologies, such as Internet of Things (IoT) devices,
artificial intelligence, and automation, may be combined to create intelligent and
networked living spaces. The study looks at the advantages and disadvantages of
smart homes, such as increased convenience, energy efficiency, and improved
quality of life. It also discusses the potential implications for privacy and security. I
hope to contribute to the continuing discussion surrounding the creation and use of
intelligent door system as an aspiring researcher in the field of smart home
automation.

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Table of Contents
1.0 Introduction.............................................................……………………………..1
1.1 History of the Industry..........................................................................................1
1.2 History of the Product...........................................................................................2
1.3 Research.................................................................................................................3
2.0 Market Analysis..........................................................................................................4
2.1 Market Background...............................................................................................5
2.2 Market Size.............................................................................................................5
2.3 Market Consumer..................................................................................................6
2.3.1 Demographics...........................................................................................6
2.3.2 Psychographics........................................................................................7
3.1 Direct Competitor’s Analysis.................................................................................7
3.1.1 Product.....................................................................................................8
3.1.2 Price..........................................................................................................8
3.1.3 Place..........................................................................................................8
3.1.4 Promotion.................................................................................................8
3.1.5 Target Market...........................................................................................8
3.1.6 Consumer Psychology..............................................................................8
3.1.7 Branding Strategy....................................................................................8
3.1.8 Marketing Strategy...................................................................................9
3.1.9 Promotional Strategy...............................................................................9
4.1.1 Strengths................................................................................................10
4.1.2 Weaknesses............................................................................................10
4.1.3 Opportunities.........................................................................................10
4.1.4 Threats....................................................................................................10
4.2 Segmentation.......................................................................................................11
4.2.1 Segment A...............................................................................................11
4.2.2 Segment B...............................................................................................11
4.3 Target Market......................................................................................................11
4.4 Consumer Psychology.........................................................................................12
4.5 Marketing Objectives...........................................................................................12
4.6 Positioning...........................................................................................................12
4.7 Brand....................................................................................................................12
4.8 Product.................................................................................................................12
4.9 Price......................................................................................................................12

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4.10 Place...................................................................................................................12
5.0 Promotional Strategy.....................................................................................................13
5.1 Advertising Objectives........................................................................................13
5.2 Advertising Strategy............................................................................................13
5.3 Unique selling point.............................................................................................13
5.5 Budget..................................................................................................................14
5.6 Reference........................................................................................................................15

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1.0 Introduction
In recent years, global demand for smart home technology has increased and Pakistan
is no exception. Smart door locking systems have grown in popularity in the country
as part of the rising trend towards home automation. These cutting-edge solutions
provide more protection, convenience, and control, revolutionizing how people
protect their homes and possessions.
In Pakistan, smart door locking systems integrate sophisticated technology with
traditional door locks to produce a seamless and intelligent access control solution.
These systems include features like biometric recognition, mobile connectivity, and
remote access to give homeowners with an advance level of security and
convenience.
1
(Home security and surveillance, as well as remote door switching with a greeting
system are two aspects of this work. The journey of a user of the system starts with
the installation of the hardware parts of the system for the security and surveillance
aspect)1
A smart door unlock system is a technology that allows users to remotely lock and
unlock doors using their smartphones, tablets, or other connected devices. This
system can provide convenience and security by allowing users to grant access to
their homes, businesses, or other properties from anywhere in the world. Smart door
unlock systems can use a variety of technologies such as Bluetooth, Wi-Fi, or RFID
to communicate with the user's device and the door lock.
The typical door has traditionally been made with physical security as its major focus,
acting as the main point of entry and departure in most residential and business
situations. But in the linked world of today, the demand for better security measures
has grown. Concern about burglary rates and house invasions has led to homeowners
looking for creative solutions that provide strong protection against unauthorized
entrance. The need for convenience and accessibility has simultaneously resulted in a
rise in the popularity of door systems that can easily integrate into the digital
ecosystem of smart homes.

1) B.V, Elsevier, (2019). Image-based smart surveillance and remote door lock
switching system for homes. science direct,165,
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https://www.sciencedirect.com/science/article/pii/S1877050920300648

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Types of lock and their uses:

Keypad or Touchscreen Smart Locks:
These locks contain a numeric keypad or a touchscreen panel where you may enter a
PIN code to unlock the door. Some versions may additionally have capabilities such
as keyless access through Bluetooth or Wi-Fi connectivity.
Bluetooth Smart Locks: Bluetooth technology is used to connect these locks to
your smartphone or other Bluetooth-enabled devices. You may open the door by
just holding your smartphone next to the lock or by using a specific mobile app.
Wi-Fi Smart Locks: These locks link to your Wi-Fi network and allow you to
manage and monitor them remotely using a smartphone app. You may lock and
unlock the door from any location that has an internet connection. Some versions
additionally have support for virtual voice assistants like as Amazon Alexa or Google
Assistant.
Biometric Smart Locks: These locks employ biometric technology to authenticate and
provide access, such as fingerprint scanning or face recognition. They offer a high
level of security and convenience because they do not require keys or PIN numbers.
Key Fob Smart Locks: Key fob smart locks unlock the door with a tiny wireless
device comparable to a car key fob. Radio frequency (RF) technology is frequently
used by these devices to interact with the lock.
Smart Lock Conversion Kits: These kits are intended to convert standard locks into
smart locks. They usually comprise of a motorized mechanism attached to the
inside of the door that may be operated by a smartphone app or other ways.

1.1 History of the Industry

Due to recent technological breakthroughs, rising consumer demand for smart home
solutions, and a greater focus on convenience and security, the smart door market has
seen substantial growth and innovation. Let’s delve the growth of the smart door
market throughout its history, highlighting significant turning points.
In early 20s, the market for smart doors was relatively very small. The novelty and
convenience of smart door products drew in early adopters and tech enthusiasts as
consumers. Some of the first commercially accessible smart door locks were released
by companies, who catered to tech-savvy households looking for increased security
and remote access management. These locks provided features such as remote locking
and unlocking, keyless entry, and temporary access codes.

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2
(The lock industry reached its peak in the mid-19th century with the industrial
revolution. The earliest version of the digital lock – which would open only at a pre-
set time – was invented in 1873 by an inventor named James Sargent. In 1880 Sargent
even created an advanced time delay lock that could be set to open after a preset
time.)2
During the period of middle 20s, Consumers started to recognize the advantages of
smart doors around this time as consumer knowledge of smart home technology
increased. The industry experienced a surge in demand brought on by the factors of
concern about home security but mostly on business places, widespread smartphone
use, and the need for home automation. New competitors and startups also appeared,
bringing advanced features and aggressive pricing.
The smart door industry has witnessed remarkable growth. Consumers may now
choose from a wide choice of items thanks to the industry's impressive expansion.
Traditional doors have become intelligent and linked entry points as a result of the
convergence of home automation, connection, and security.

1.2 History of the Product

The development of home automation technologies and the conception of the Internet
of Things (IoT) can be linked to the history of smart doors as a product. Although
automated doors and locks have been discussed for many years, it has only been in
recent years that technological improvements have made smart doors a practical and
accessible reality for consumers.
The idea of home automation has been around since the first decades of the 20th
century, and early trials and prototypes showed the possibility for remotely regulating
many household activities. However, the development of microelectronics, wireless
communication, and internet connectivity did not provide the groundwork for smart
houses or, consequently, smart doors until the late 20th century.
Keyless entry systems became widely used in commercial and high-security contexts
in the early 2000s. These systems replaced traditional mechanical keys with electronic
key fobs or access cards, which provided increased security and convenience. While
not widely accessible to residential users initially, they laid the groundwork for
further innovation in door automation.
These devices have developed to fulfil the needs of contemporary homeowners
wanting more security and convenience, from early tests with keyless entry systems
to the present generation of feature-rich smart door locks. The potential for smart
doors will only increase as technology develops and becomes more integrated into our
daily lives.

2) Anonymous. (July, 10). The history of the digital door lock. AN digital lock.
https://andigitallock.com/blogs/latest-updates/the-history-of-the-digital-door-lock

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1.3 Research
For this project we have conducted a Research survey. In which we asked 25
different questions about smart door its usage and how much people are familiar with
smart door and what are their opinions for their access. So, we have found that many
people already heard about smart door and they considered using it at their home or
workplaces, about 46% people considered using it and 45 % people find convenient.
We asked people about their opinion on which type of access or feature they want
when they installed smart doors. So, we have concluded that people usually want to
access their smart doors with their smartphones which people find convenient for
them.55% people wants biometric system and 31% wants smartphone access.

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2.0 Market Analysis

The smart door locking system industry in Pakistan is an expanding market. With
rising demand for smart home solutions and better security. Insights into the
possibilities and difficulties may be gained by examining the market
environment,
direct and indirect competitors, and the prospective position of a firm and its product.
The smart door locking system industry in Pakistan is still emerging but shows
promising growth potential. The increasing urbanization, rising income levels, and
technological advancements contribute to the growing demand for smart home
solutions. The market consists of local and international players, including lock
manufacturers, security companies, and technology providers.
3
(During the forecast period from 2023 to 2028, the global Smart Door Lock market is
expected to experience significant growth. As of 2022, the market is growing at a
steady pace and with the increasing implementation of strategies by major players, the
market is projected to continue its upward path.)3
Direct competitor in the smart door market are firms who offer identical smart door
goods and solutions to the same consumer base. Well-known manufacturers include
WBM smart automation and power door that provide alternative options for access
control and home security, such as conventional lock makers, security system
providers, and home automation Phoenix Armour, ZIMS security private limited are
indirect competitor. These indirect competitors may not specialize entirely in smart
door goods, but they do provide competitive solutions to the larger home security
and automation industry.

2.1 Market Background

In recent years, smart home technologies have gained popularity all over the world
including in Pakistan. In Pakistan, factors like increased urbanization, rising
disposable incomes, and rising consumer awareness of home automation solutions are
the main drivers of the market for smart doors.
4
(As consumers increase their use of smart home technology, smart locks have
become an important device. The global smart lock market reached approximately
420 million U.S. dollars in 2016, and was 1.28 billion U.S. dollars in 2017. By 2019,
the smart lock market reached 1.62 billion U.S. dollars, a year-on-year increase of
24.62%.)4.
The market for smart doors in Pakistan is still in its early stages but has showed great
development potential. The market for these devices is anticipated to rise as more
households and businesses become aware of the advantages and convenience that
smart doors provide.

3) Anonymous. (2023, May,10). Global Smart Door Lock Market Analysis Report. Express wire.
https://www.marketwatch.com/press-release/global-smart-door-lock-market-analysis-of-new-report-
2023-2030-2023-05-10

4) Qianzhan. (2023, March,09). Global Market Trend of smart lock industry. Market

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prospect. https://www.market-prospects.com/articles/global-market-trend-of-smart-lock-
industry

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Both National and International firms may be found in Pakistan's competitive smart
door market. While some regional businesses specialize in importing and installing
foreign brands, others manufacture and distribute smart door systems locally. The
Pakistani market is also home to international brands from nations like China, the
United States, and Europe.

2.2 Market Size

Pakistan's smart home market is still growing, hence the size of the smart door market
may be lower than it is in other, more developed countries. The rise of the smart
home industry as a whole, rising consumer awareness and acceptance of smart
technologies, and the real estate and construction industries are all predicted to have
an impact on
the market size for smart doors in Pakistan.
5
(The global Smart Lock Market in terms of revenue was estimated to be worth USD
2,450 Million in 2023 and is poised to reach USD 3,900 Million by 2027, growing at
a CAGR of 12.9% from 2023 to 2027)5

5) Anonymous, (2022, March). Smart lock market. Market and Market.

https://www.marketsandmarkets.com/Market-Reports/smart-lock-market-82787906.html

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6
(Due to the increase in people’s need to bring more convenience and comfort into
their life with the help of new technology, people have started using various cutting-
edge home security solutions available in the market. However, it is anticipated that
the implementation of innovative technologies, such as cloud-based locking and
unlocking, which allows the user to access these locks through a virtual device
remotely, will accelerate market growth.)6

2.3 Market Consumer

Smart door providers and manufacturers in Pakistan can use marketing techniques
that highlight the advantages of smart doors, such as improved security, convenience,
and energy efficiency, to successfully target and reach these customer categories.
Additionally, they may inform customers about the many smart door features and
integration possibilities and offer trustworthy customer care and post-purchase
assistance to foster adoption.
It's important to remember that due to variables like pricing and awareness, the
adoption of smart doors in Pakistan may be more common among the wealthy and
tech-savvy customer sectors. However, the consumer base is anticipated to grow
to include a larger spectrum of demographics as the business grows and
technology becomes more widely available.

2.3.1 Demographics
AGE:
Mostly the people of mature age and more concern about home security and
obviously employed and settled and business owners estimated age group which we
figure out id mostly 25- 45.
GENDER:
There is no distinct gender bias in Pakistan's market for smart doors. Based on their
own interests, requirements, and spending power, both men and women may use
smart door technology. Smart door adoption is more likely to be driven by
elements like awareness, price, and the advantages that these solutions provide.
INCOME SEGMENTATION:
Higher-income consumers are more likely to be able to invest in and buy smart home
solutions, including smart doors. Wealthy people, particularly high-earning
professionals, company owners, and entrepreneurs, may be the first to use smart doors

6) Jain, Sanat. (2022, November, 2023). How the Market for home security solutions is growing,
and what will be the market size. The Times of India.
https://timesofindia.indiatimes.com/blogs/voices/how-the-market-for-home-security-solutions-is-
growing-and-what-will-the-market-size-be/

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in Pakistan. They place a high value on modern security, comfort, and

technological integration in their houses.
The middle-income group may grow increasingly interested in smart doors as
technology becomes more widely available and more reasonably priced. This market
group consists of people and families with average incomes who are looking for
affordable and useful solutions to improve the ease and security of their hom

2.3.2 Psychographics
Psychographics may be used to divide Pakistani customers of the smart door industry
into several categories. Early adopters who actively look for cutting-edge home
improvement solutions are tech enthusiast. Consumers who value security place a
high priority on advance security technologies to safeguard their possessions and
loved ones. Individuals that value convenience choose smart doors with keyless entry
and remote access control because they appreciate time-saving and efficient solutions.
Advocates of the modern lifestyle seek out advanced smart home solutions, such as
smart doors, and embrace technology. People who value sustainability and energy
efficiency are interested in smart doors with energy-saving capabilities. These
psychographic groups reflect customers in Pakistan who have various attitudes,
lifestyles, and interests, which influence how they accept and favor smart door
solutions.

3.0 Competition
After doing the research we have gathered some information of the competitors
“Power Door company” located in Karachi is providing same product which is
working in the same market. The data we collected that know everybody is known
about the concept of smart doors in Pakistan and almost everyone is becoming more
concern about their home and offices security.

3.1 Direct Competitor’s Analysis

Solutions for Commercial Security and Surveillance are provided by Power Door
Engineering Services. Their expertise is in the installation and maintenance of

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automatic swing gates and glass doors. Our crew is very attentive and works tirelessly
to provide you with assistance and services even after purchases. Leading Supplier of
Residential and Industrial Automated Products in Pakistan. They have worked with
full zeal to fulfil the tasks. Our continued existence is due to our long list of happy
clients. Their crew is multi-talented and capable of developing solutions that are
shockingly inventive. They provide business security and monitoring solutions too.

3.1.1 Product
 Auto Sliding and swing Gate
 Auto shutters
 Auto glass doors
 Sensor gates
 Access controller

3.1.2 Price
 Price is depending on product the customer choses and along with service they
want.

3.1.3 Place
Office No. S-50, 2nd Floor Defence Mall, Main Korangi Rd,
Karachi, Sindh 75500,Pakistan
Phone: +92-21-35899871 +92-3158302987 +92-347-2069871

3.1.4 Promotion
They usually do their promotions of social media platform. Especially, on
Facebook, newspaper advertisement and on different business kind of websites to
reach their
target market easily. It is the basic promotional strategy.

3.1.5 Target Market

Their target Market according to their product and services is Business people and
high class residential areas that requires proper home automation system with security
products and industrial areas, real estate developers and builders that requires
different kind of secure entrance and whole security systems.

3.1.6 Consumer Psychology

Consumers of smart door is obviously concern about the security of their home and
workplaces. They get smart doors according to their desires and all over the value
proposition influence the consumer decision making and the price is also
consideration.

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3.1.7 Branding Strategy

Brand strategy for smart door in market is to create strong market presence,
prioritizing exceptional customer experiences, seeking partnerships, highlighting
sustainability and innovation, and continuously monitoring and adapting the strategy.

3.1.8 Marketing Strategy

In marketing strategy, by highlighting special quality and advantage of product, we
establish ourselves as a market leader. We effectively reach our target audience
through targeted advertising and digital marketing efforts, emphasizing the ease,
security, advance features and energy efficiency offered by our products. Additionally,
we put a high priority on customer happiness by providing outstanding pre-sales
assistance, efficient installation procedures, and prompt after-sales service,
encouraging long-term client loyalty and favorable word-of-mouth recommendation.

3.1.9 Promotional Strategy

It focuses on creating awareness and generating interest. Utilize a multiple channels
and platforms to reach target audience such as social media and search engines.
Highlighted the key benefits and advancement of feature in product and packages.

4.0 Marketing Strategy

The brand's market strategy for smart doors in Karachi takes a comprehensive
approach to market share acquisition, customer engagement, and industry leadership.
To understand demand, competition, and market trends in Karachi, a detailed market
study is carried out. This involves identifying important rivals, their products, costs,
and market shares. The approach may be modified to match the unique requirements
of the Karachi market by obtaining insights into client preferences and developing
technology linked to smart doors.
The next step is to identify a target audience based on their demographics,
psychographics, and behavior. It is possible to create customized marketing
messages and solutions by having a thorough understanding of the target audience's
requirements, wants, and motivations. The company positions itself as a trustworthy
and creative supplier of smart door solutions, emphasizing important attributes
including high levels of security, practicality, energy economy, and interaction with
smart home devices.
Analytics and measurement are crucial for monitoring the success of the market
strategy. To track website traffic, lead conversions, customer interaction, and sales
success, key performance indicators (KPIs) are set up. The ability to identify
patterns and possibilities for optimization through routine data analysis eventually
supports data-driven decision-making and continuous improvement.

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4.1 SWOT
We should do SWOT analysis for better understanding for our business. It would
help us to understand our requirements and weakness which may make us laid back
in future and how should we overcome our problems.

4.1.1 Strengths
The advance technology in the market is provided by the smart door startup, which
offers modern security features, ease, and connection with smart home devices. The
smart providing enhance security features with home automation system with makes
them differ from traditional lock makers and door providers. Possess a technical skill
team and expertise in developing smart locks and installation of system.

4.1.2 Weaknesses
The smart door industry may encounter difficulties in informing the public about the
advantages and features of smart doors, which might delay early acceptance in local
areas as middle class people. Smart doors are often more expensive than traditional
doors, which makes them less accessible to consumers in Karachi who are
concerned about cost. This can restrict the initial client base until affordability and
awareness rise.

4.1.3 Opportunities
The market in Karachi is seeing a rise in demand for smart home solutions as home
breaks-in and workplace security are at risk now a day. This offers the smart door
startup a chance to capitalize on this growing industry and establish itself as a
provider of all-inclusive home automation solutions.

4.1.4 Threats
The competition from current competitors and new players entering the market is a serious
threat to the growth of the smart home sector. Similar goods and services may be provided by
rivals, which might have an effect on price and market share dynamics. Customers'
purchasing power may be impacted by economic instability or downturns in Karachi, which
might result in a decline in the market for luxury goods like smart doors.

4.2 Segmentation

4.2.1 Segment A
Demographics
Targeting male and
female Age should be
above 18
Psychographics

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The people how are more concern about their home security and workplace security.
Behavior
The home leaders, established and settled people and interested and have know-how
about automation systems.
Lifestyle
The people how are tech enthusiast and wanted updated home systems

4.2.2 Segment B
Demographics
Male or female must be the house or business place owners
Age 18-50
Targeting Upper class and Middle class
Psychographics
People how are interested in advance technology and tried to make their place look
upgraded plus secured for living.
Behavior
Decision makers and Known about the need of the time
Lifestyle
People who loves to use different advance technology and interested in modern
features.

4.3 Target Market

The target market for the smart door is Homeowners, real estate developers, and
companies that value security, convenience, and home automation are the smart door
market's primary target audiences in Karachi. This includes people and organizations
looking for enhanced security features, remote access management, and connection
with other smart home gadgets. Key target market categories include people who live
in upmarket neighborhoods, real estate developers that concentrate on luxury
buildings, and companies from various sectors. The smart door company may
successfully target this market niche in Karachi by tailoring its goods and marketing
methods by getting a better grasp of their unique demands and preferences.

4.4 Consumer Psychology

Our consumer market is companies and homeowners, Security, convenience, and
technological advancement are what motivate consumers. They want to feel secure in
the knowledge that their homes or other assets are well-guarded and accessible.

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4.5 Marketing Objectives

Increasing market awareness and educating potential clients about the advantages of
smart doors are the marketing objectives for the smart door industry in Karachi. By
highlighting the distinctive value proposition and convenience provided by smart
doors, the emphasis is on generating leads and boosting sales. Additionally, the goal is
to establish a strong brand reputation and credibility, presenting the company as a
reliable supplier of high-quality, technologically advanced smart door solutions.

4.6 Positioning
We will position our brand digitally, by running advertisement through which we
aware people about smart door benefits and what kind of technology it is and hoe
helpful it’s for our workplace and home. We should use traditional ways of
promoting or positing our brand through social media platforms and advertisement on
Newspaper and TVC.

4.7 Brand
Our Brand will be the pioneering brand in Karachi, providing advance technologically
inventive solutions for safe and practical access control. A reliable supplier of high-
performance smart doors, Smart Door has made a name for itself by placing a strong
emphasis on dependability and quality.

4.8 Product
Smart door locks, smart video doorbells, smart garage door openers, and smart access
control systems are examples of the products offered by a smart door company.
These items are intended to offer consumers and companies convenience, security,
and automation.

4.9 Price
The price strategy for items with smart doors will be influenced by things like
production costs, consumer demand, and competition. To accommodate distinct client
segments, it's vital to think about providing several pricing levels. Premium price with
more sophisticated features may be in high demand, while less expensive things may
appeal to a wider range of consumers.

4.10 Place
Various channels, including as online marketplaces, specialized smart home stores,
home improvement merchants, and even direct sales through the business website, are
available for the selling of smart door products. It's critical to pick distribution
methods that efficiently reach the target market and provide the items high visibility

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5.0 Promotional Strategy

A smart door business requires a variety of marketing initiatives. Some effective
promotion tactics are as follows:
Online marketing: To reach prospective consumers and raise awareness, use digital
channels such as social media advertising, search engine optimization (SEO), and
customized online adverts.
Influencer marketing: Work with smart home or home improvement influencers
to evaluate and promote your smart door goods. This can help you reach a larger
audience and gain trust.
Trade shows and event: Participate in industry-specific trade exhibitions, home
improvement expos, or smart home events to promote your products and directly
communicate with potential clients.
Content Marketing: Create excellent information, like as blog entries, videos, or
guides, to educate clients about the benefits of smart door technology and how it may
improve their lives. Distribute this material via your website, social media channels,
and email marketing.
Referral programs: Offer rewards or discounts for successful referrals to encourage
pleased customers to suggest your smart door goods to their friends and family.

5.1 Advertising Objectives

A smart door company's advertisement objectives are to raise product awareness,
increase interest and demand among the target audience, drive sales and
conversions, build a strong brand reputation and trust, differentiate from rivals, and
support new
launches and promotions. By meeting these goals, the smart door company hopes
to boost market awareness, attract new customers, position itself as an industry
trusted brand, and eventually drive sales growth and market success.

5.2 Advertising Strategy

Understanding the target demographic, generating captivating content, and utilizing
numerous marketing media are all part of a smart door business's entire advertising
plan. The strategy prioritizes raising awareness, generating interest, establishing trust,
and driving conversions. Implementing digital marketing approaches like as search
engine optimization (SEO), social media advertising, and content marketing, as well
as classic marketing methods such as trade exhibitions and print advertising, are all
part of this. The approach attempts to position the smart door company as an industry
leader by highlighting the benefits and features of their products in order to attract
and convert new consumers.

5.3 Unique selling point

The unique selling point of a smart door business in Pakistan is the provision of
enhanced security and convenience features that suit to the specific demands of

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Pakistani households and businesses. With growing security concerns, smart door
systems provide keyless entry, remote access control, and real-time monitoring
capabilities, allowing customers to improve the safety of their facilities. Furthermore,
the integration of smart door technology with mobile applications and home
automation systems corresponds with Pakistan's rising trend of smart homes,
providing smooth control and automation of door entry.

5.5 Budget
Our average marketing budget is 12% of our allover revenue, which is the ideal
average for every startup business. This percentage is enough to give us resources to
build brand awareness.

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5.6 Reference

https://www.researchgate.net/publication/332538718_Smart_Door_Lock_System

https://www.researchgate.net/publication/362015418_A_Review_on_Existing_Smart_D
oor_Lock_Systems

https://powerdoor.pk/

https://www.researchgate.net/publication/224107049_Smart_digital_door_lock_for_the
_home_automation

https://www.researchgate.net/publication/367087623_Smart_Door_Locking_System_U
sing_IoTx

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