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Digital Business 2 (2022) 100027

Contents lists available at ScienceDirect

Digital Business
journal homepage: www.elsevier.com/locate/digbus

A matter of definition: Criteria for digital ecosystems


Matthias Koch 1, *, Daniel Krohmer 1, *, Matthias Naab 2, Dominik Rost 2, Marcus Trapp 2
Fraunhofer IESE, Kaiserslautern, Germany

A R T I C L E I N F O A B S T R A C T

Keywords: Digital ecosystems like Airbnb or Uber have fundamentally changed their respective domains, and an increasing
Digital ecosystems number of organizations are now considering how they can benefit from the underlying concepts. While several
Digital ecosystem design examples of systems that are generally accepted as digital ecosystems exist in practice, there is no common
Digital ecosystem services
understanding yet of what exactly constitutes a digital ecosystem. This lack of a clear definition and under­
Digital platforms
Software engineering
standing substantially impedes any well-founded discussion, analysis, design, and establishment of digital
ecosystems.
Digital ecosystems are strongly driven by practice, and research is following in a descriptive and analytical
role. In search of a precise definition that matches the examples we see in practice, we analyzed the state of the
art of digital ecosystems and closely related terms, such as {platform, business, software} ecosystems as well as
the {platform, sharing} economy. While we found several common key properties in the literature, we identified
a lack of a clear definition and a common understanding of the term.
To address this problem, we propose a definition of digital ecosystems based on a set of well-defined criteria.
Our definition builds upon the traditional understanding of an economic service and extends it successively with
digital and ecosystem characteristics. The resulting model is precise and consistent, and matches the general
conception of digital ecosystems in practice. It allows clearly classifying systems as digital ecosystems as well as
reasoning about their core service and assets, which we demonstrate using Uber as a prominent example. With
this, our proposed model lays the foundation for the systematic development of specific digital ecosystem en­
gineering approaches.

1. Introduction these are socio-technical systems (Kapoor et al., 2021). They are char­
acterized, on the one hand, by the collaboration of players (Sub­
“Digital Ecosystems […] are straddling markets and blurring industry ramaniam, Iyer, & Venkatraman, 2019), that is, the collaboration of an
boundaries”. asset owner and an asset consumer via a broker who does not own any of
— (Accenture Technology Vision 2018) these assets themselves, and, on the other hand, by a digital platform
enabling this collaboration (Hein et al., 2020).
“The industry landscape is going through an upheaval as digital ecosys­
Digital ecosystems are considered by different research disciplines
tems take shape”.
focusing on technical, business, legal, and social aspects of digital eco­
— (Digital McKinsey Insights, Jan. 2018)
systems. The respective authors introduce a wide variety of terms to
When we look at various whitepapers published by major consul­ discuss digital ecosystems, such as platform ecosystems, business ecosys­
tancies, we are in for yet another post-industrial revolution after the rise tems, software ecosystems, platform economy, and sharing economy. At the
of the Internet, namely that of digital ecosystems. Starting in the mid- same time, the term digital ecosystem is—like the other terms—used in an
2000s, the services offered by eBay or Facebook quickly transformed inflationary manner without precise definitions being provided, as
both our society and our economy. More recent examples such as Airbnb already highlighted by other authors as well (Kenney & Zysman, 2016a;
and Uber further reinforce the ongoing trend. Digital ecosystems like Schor & Cansoy, 2019). As our literature review in Section 2 indicates,

* Corresponding author.
E-mail addresses: matthias.koch@iese.fraunhofer.de (M. Koch), daniel.krohmer@iese.fraunhofer.de (D. Krohmer), matthias.naab@iese.fraunhofer.de (M. Naab),
dominik.rost@iese.fraunhofer.de (D. Rost), marcus.trapp@iese.fraunhofer.de (M. Trapp).
1
First authors.
2
Second authors.

https://doi.org/10.1016/j.digbus.2022.100027
Received 1 October 2021; Received in revised form 12 May 2022; Accepted 12 May 2022
Available online 18 May 2022
2666-9544/© 2022 Fraunhofer Institute for Experimental Software Engineering IESE. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND
license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
M. Koch et al. Digital Business 2 (2022) 100027

there is no common, established understanding of digital ecosystems we conducted a literature review to identify the key properties and
yet, leading to either overloaded or undefined terms. For example, major challenges of digital ecosystem research. Fig. 1 depicts the indi­
although authors and discussants may have a clear view of which tech vidual steps of our methodology for data retrieval.
and Internet companies (and their services) provide digital ecosystems,
they often cannot explain why they actually form a digital ecosystem. 2.1. Methodology
Additionally, we found definitional mismatches for digital ecosystems in
theory and practice: While researchers often refer to a wide variety of In general, our literature review is loosely based on Kitchenham’s
scientific disciplines, such as biology, in order to grasp digital ecosys­ methodology (Kitchenham, Charters, Budgen, & Brereton, 2007).
tems, the practical view is often rather driven by economics and engi­ However, we made slight adjustments in order to better address the
neering. Furthermore, we address a phenomenon that we informally problem of disagreement on terminology in this research domain.
refer to as everything-is-an-ecosystem effect. With this term, we describe In the first iteration of our literature review, we collected publica­
the problem that digital ecosystems are still so fuzzy that some authors tions with Google Scholar using the allintitle filter, followed by the term
tend to label any arbitrary system as an ecosystem. Finally, we criticize digital ecosystem(s). Since a fundamental challenge in literature is
that digital ecosystems, despite containing a software product as their disagreement on common terminology, we repeated this pattern for
main technical enabler, are not considered enough from a software en­ other prevalent terms that we assume to be closely related to digital
gineering perspective. As a result, numerous questions from a software ecosystems: business ecosystem(s), (digital) platform ecosystem(s), software
engineering perspective remain open, for example in digital ecosystem- ecosystem(s), platform economy, and sharing economy. In the remainder of
specific requirements engineering, architecture or information security. this work, we will collectively denote {digital, business, (digital) plat­
As clearly shown by the problems mentioned above, and although form, software} ecosystems as well as the {platform, sharing} economy
frequently addressed in research and industry for years, any discussion as digital ecosystem-likes. We will refer further to the set of keywords as
on digital ecosystems is heavily constrained by the lack of a common digital ecosystem-related keywords or digital ecosystem-related terms.
understanding. Sharing an understanding, however, is indispensable to The second iteration aimed at identifying the most relevant authors
reflect on methods for designing digital ecosystems. Moreover, the lack or author groups for each of the keywords mentioned above. We selected
of a common understanding and common methods raises the risk of the top 100 publications by overall citations for each keyword and
failure when it comes to developing digital ecosystems in practice. identified the authors who published a) the largest number of papers and
(Valdez-De-Leon, 2019) already highlighted the lack of methods for b) the most extensively cited papers. Subsequently, we formed cohesive
digital ecosystem design.) The complexity and heterogeneity of digital author groups. As a result, we obtained a literature dataset with a total of
ecosystems with respect to the involved players indicate that they 18 author groups for six different keywords and a total of 94 publica­
deserve separate treatment from traditional software systems. The tions. The author groups were formed according to the following
absence of common definitions, however, hinders purposeful contem­ schema: For each of the six digital ecosystem-related keywords, we
plation of digital ecosystems from the business, social, and software screened which authors appeared most frequently within the top 100
engineering perspectives. Thus, our superordinate research question is: list. If one or more authors or co-authors of a publication appeared in
How can digital ecosystems be defined in order to establish an inter­ another publication in the top 100 list as well, all authors and co-authors
disciplinary understanding? Answering this question results in imma­ of the two publications were joined to form a new author group. We
nent recommendations for future digital ecosystem-related analysis and repeated this until we reached the end of the top 100 list.
design, which we will outline at the end of this paper. In order to extract the key properties and pending challenges in
The core contribution of this paper is the definition of a model of digital ecosystem-related research from this final literature set, we opted
digital ecosystems with criteria for assessing whether a given system is a for a reverse in-vivo coding strategy: We initially started with a random
digital ecosystem or not. Our model relies on an extensive analysis of paper from the literature set and extracted concise keywords (both
related work. In our definition of this model of digital ecosystems, we do properties and challenges). We then searched for the selected keywords
not focus on the technical aspects—in particular, the platform—but on and challenges in all other papers of the literature set as well. If at least
the overall conceptual setup of digital ecosystems that allows generating one other publication from another author group agreed on exactly this
added value for the involved players, as typically observed in practice. keyword as well, it was considered a key property or challenge,
The establishment of both a common model and a common under­ respectively. We repeated this process until all 94 publications had been
standing in the digital ecosystem domain will form the baseline for any scanned (Manning, 2017).
subsequent attempts to engage in systematic digital ecosystem In total, the use of our methodology resulted in the identification of
engineering. seven key properties KP1–KP7 for digital ecosystem-likes and four
This work is structured as follows: In Section 2, we introduce a challenges C1–C4 in digital ecosystem-related research.
detailed literature review in which we derive key properties and chal­
lenges of digital ecosystems. In Section 3, we propose the definition of a 2.2. Results
digital ecosystem as the core contribution of this work. We show how
digital ecosystems inherit properties from traditional economic services. We found that digital ecosystem-likes are mostly covered by four
We develop a model for a service and then systematically provide scientific disciplines: social, economic, engineering / computer, and
criteria to extend it to an ecosystem service. We further explain the natural sciences. Within these disciplines, authors typically use their
transformation from an ecosystem service to a digital ecosystem service. own terminology, although numerous authors occasionally refer to
We show how one or more digital ecosystem services form a digital digital ecosystem-related terms from other disciplines as well. Fig. 2
ecosystem. In Section 4, we reflect on the achievements and limitations shows our cohesive author groups, classified into their discipline.
of our model. Furthermore, we outline implications of our digital Social sciences mainly cover the societal impact caused by the
ecosystem model and recommendations for future digital ecosystem- sharing economy. This includes both macro-societal (e.g., political) and
related research using the example of Uber. Section 5 concludes the socio-individual (e.g., psychological) perspectives. The economic disci­
paper. pline focuses on the impact of novel business models arising from

2. Literature review

Our definition of a digital ecosystem aims to be compliant with the


scientific state of the art of digital ecosystem research. For this purpose,

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M. Koch et al. Digital Business 2 (2022) 100027

Fig. 1. The methodology of our literature review. We first collected different but similar digital ecosystem-related terms. Subsequently, we selected the top 100 most-
cited publications and formed essential author groups. From the resulting reduced literature set, we extracted the essential key properties and challenges using in
vivo coding.

(Briscoe & de Wilde, 2006)#.

2.2.1. Key properties


This section addresses the key properties of digital ecosystem-likes
that resulted from our in vivo coding procedure. We found that there
are multiple key properties (KP1–KP7) of digital ecosystem-likes that
author groups from different disciplines agree on, which we will address
in the following. An overview of the key properties of different author
groups is given in Table 1. It should be mentioned that false negatives
are possible here, that is, an author might not mention a property in the
publications of our literature set, but might do so in other publications.

2.2.1.1. KP1–servitization. Digital ecosystem-likes establish business


models in which the main revenue stream no longer consists of the
production of a good that is sold to customers; rather, companies focus
on the provision of a combination of services and goods to their cus­
tomers. This view is almost universally shared by the authors in our
literature set. In (Cusumano, 2015)* and (Hein et al., 2019)§, this
transformation is named servitization, that is, digital ecosystem-like
companies shift away from goods-driven business models towards a
Fig. 2. The use of terminology varies significantly within different domains.
combination of services and goods. According to (Sundararajan, 2013)*,
Related works primarily consider digital ecosystem-likes from the perspective
of social, economic, engineering, and natural sciences. this “reengineering of consumption is a natural consequence of the
ongoing consumerization”. (Kenney & Zysman, 2016a)‡ analyzed that
previously, “software [...] was embedded in things, ” whereas now
business and platform ecosystems, or on how the platform economy
things, including services and physical objects, are “woven into
affects traditional business models. A well-known statement in this
software-based network fabrics” (Bosch, 2016).¶ highlights that many
context originates from (Parker, van Alstyne, & Jiang, 2016)§, who claim
companies want to avoid capital-intensive items by shifting towards
that “platforms invert the firm”.3 This statement raises emerging new
services.
platform-related business models to game changers for the global
economy, a subject that is widely discussed. Engineering and computer
sciences mainly address the technical infrastructure of software eco­ 2.2.1.2. KP2–network effects. The success of digital ecosystem-likes is
systems, such as development environments, interfaces, operating sys­ largely driven by network effects. Network effects describe the increase
tems, and their interactions. Natural sciences typically motivate digital in value generated by an increasing user base. (Cusumano, 2015)* stated
ecosystems from biological archetypes. For example, digital ecosystems that network effects lead to positive feedback loops and increase returns
are often considered the “digital counterpart to biological ecosystems” to scale. (Rong et al., 2018)† see that “the network effect between supply
and demand sides is key to sustaining the platform business”. According
to (Hein et al., 2018)§, network effects are the primary drivers to “create
and capture value”. (Kenney, Bearson, & Zysman, 2019)‡ state that
3
We cite author groups that use the same terminology by listing them with network effects immediately affect winner-takes-all dynamics (cf.
note symbols, e.g., (Moore, 2006) †, (Basole et al., 2015)†. The note symbols *, †, winner-takes-all effect in KP4).
‡ § ¶ #
, , , correspond to those in Table 1.

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Table 1
Shared key properties of different author groups.
Digital Ecosystem-related Keyword * † ‡ § ¶ #

Author Group a) b) c) d) e) f) g) h) i) j) k) l) m) n) o) p) q) r)

KP1–servitization ✓ ✓ – ✓ ✓ – – ✓ – ✓ ✓ – ✓ – – – – –
KP2–network effects ✓ – – – – ✓ – ✓ – ✓ ✓ ✓ – ✓ – – – –
KP3–shift of value-creation – – – ✓ – – ✓ ✓ – – ✓ ✓ – ✓ – – ✓ –
KP4–winner-takes-all effects ✓ – – ✓ – – – ✓ – – ✓ – ✓ – – – – –
KP5–openness – – – – ✓ ✓ – – – – ✓ ✓ – ✓ ✓ – ✓ ✓
KP6–collaboration – – – ✓ ✓ ✓ ✓ – – ✓ ✓ ✓ – – ✓ ✓ – ✓
KP7–use of idle assets ✓ ✓ ✓ ✓ – – – – – – – – – – – – – –

* Sharing Economy y Business Ecosystem ‡ Platform Economy § Platform Ecosystem ¶ Software Ecosystem # Digital Ecosystem.
a) Cusumano b) Sundararajan c) Hawlitschek, Teubner d) Schor, Frenken e) Moore f) Rong, Shi g) Basole h) Kenney, Zysman i) Farrell, Greig j) Drahokoupil k) Hein,
Schreieck, Krcmar l) Parker, van Alstyne m) Bosch, Bosch-Sijtsema n) Jansen, Brinkkemper o) Manikas, Hansen p) dos Santos, Werner q) Briscoe, de Wilde r) Chang,
Khadeer, Dong.

2.2.1.3. KP3–shift of value creation. Digital ecosystem-likes are chang­ efficient use of idle (or underutilized) assets than traditional business
ing the way value is generated compared to traditional businesses, as models. Cusumano sees an expansion of markets by “renting access to
discussed, for example, by (Frenken & Schor, 2017)*. The main differ­ products that people used to buy” (Cusumano, 2015, 2017)*. (Sundar­
ence between traditional companies and digital ecosystem-likes is that arajan, 2013)* holds the view that efficient distribution of goods in­
the latter tend to “utilize an ecosystem of autonomous agents to co- creases product variety and quality options within a digital ecosystem-
create value”, as explained by (Hein et al., 2020)§. For instance, digi­ like system. (Hawlitschek, Teubner, & Weinhardt, 2016)* consider the
tal ecosystem-likes may generate value by connecting consumers and sharing economy as an umbrella term for collaborative consumption,
providers using a shared platform (Jansen & Bloemendal, 2013)¶. Such commercial sharing systems, and access-based consumption. This view
value creation is further enhanced as the number of users increases is also shared by (Schor & Cansoy, 2019)*, who even believe that the
(Kabbedijk & Jansen, 2011)¶ (cf. network effects in KP2). In (Parker et al., term “collaborative consumption” is the original term for the sharing
2016)§, it is highlighted that “value creation moves from inside the firm economy. (Frenken, 2017a)* emphasizes the temporary nature of access
to outside”. to underutilized assets.

2.2.1.4. KP4–winner-takes-all effect. Due to the strong growth and 2.2.2. Challenges
flexibility of successful digital ecosystem-likes, they frequently domi­ This section addresses the major challenges that resulted from our in
nate whole market segments after exceeding a certain threshold, the so- vivo coding procedure. Despite shared perceptions, the related work is
called winner-takes-all effect. Supporters of this view are, for example, contradictory or may cause confusion from a holistic perspective
(Cusumano, 2015)*, (Frenken, 2017b)* as well as (Hein et al., 2020)§ regarding many issues. Below, we will briefly review unresolved chal­
and (Bosch, 2009)¶. However, the presumed potential for achieving lenges (C1–C4) in digital ecosystem-related research.
winner-takes-all effects within a business domain is often highly over­
estimated. After all, market-dominating digital ecosystem-likes are a 2.2.2.1. C1–arbitrary terminology. The disagreement on a common ter­
minority, with most being far less successful or failing over time minology within the group of digital ecosystem-likes causes problems
(Cusumano, 2017)*. with consistent and acknowledged definitions. Various authors empha­
size the existence of an immense number of definitions, such as (Rong &
2.2.1.5. KP5–openness. Digital ecosystem-likes enable openness. The Shi, 2015)†, (Kenney & Zysman, 2019b)‡, (Hein et al., 2020; Schreieck
term openness is understood here as facilitating the system’s accessibility et al., 2016)§, (Dong & Hussain, 2007; Dong, Hussain, & Chang, 2007)#.
in order to enable the “use, development, and commercialization of a At the same time, authors criticize the lack of a commonly agreed defi­
technology” (Schreieck, Wiesche, & Krcmar, 2016)§. A frequently nition, for example (Hawlitschek et al., 2016; Hawlitschek, Notheisen, &
addressed dilemma here is the choice of the appropriate balance be­ Teubner, 2018)*, (Frenken & Schor, 2017)*. This leads to confusion and
tween openness and restriction (Schreieck, Wiesche, & Krcmar, 2018)§. hampers the establishment of a general understanding of digital
However, the decision on (the degree of) openness significantly affects ecosystem-likes. Additionally, authors may be tempted to use arbitrary
the innovative strength of a digital ecosystem-like (Rong, Hu, Lin, Shi, & definitions and general assumptions on digital ecosystem-likes that have
Guo, 2015)†. In general, there is disagreement about how openness can not yet been embraced by consensus. In contrast, authors frequently still
be assessed. (Rong, Lin, Shi, & Yu, 2013)† distinguish between open, less fail to provide a definition of the digital ecosystem-related term in
open, and closed, while (Hein et al., 2018)† and (Schreieck et al., 2016)† question. Although (Kenney & Zysman, 2016a, 2016b)‡ and (Parker
propose a classification into “public” and “private”. From a technical et al., 2016)§ provide a definition of the term platform, they do not
point of view, the term “openness” may also relate to the ease of access provide one of platform ecosystems. Similar findings apply to (Manikas &
of the respective technology, such as the source code (Jansen, Finkel­ Hansen, 2013)¶. In (Cusumano, 2015, 2017)*, for example, the authors
stein, & Brinkkemper, 2009; Manikas & Hansen, 2013)#. state neither a concrete definition of the term sharing economy nor of the
term asset, which they use as a key term in the context of the sharing
2.2.1.6. KP6–collaboration. Digital ecosystem-likes facilitate collabo­ economy. The definitional issues mentioned above result in confusing
ration, as supported, for example, by (Frenken, 2017b; Schor & Cansoy, use of different digital ecosystem-related terms even within the same
2019; Schor & Fitzmaurice, 2015)*, or (Drahokoupil & Fabo, 2017)‡. author group. As an example, (Parker et al., 2016)§ mostly adopts the
The degree and scope of collaboration may span industries, companies, term platform ecosystems, but occasionally refers to such systems as
or organizations. An emerging question is to what extent competition, digital ecosystems as well. This again conflicts with (Briscoe and Wilde
collaboration, or a mixed model of both increase productivity in digital 2006, 2008, 2009)#, who define digital ecosystems on a different level
ecosystem-likes (Basole et al., 2015)†, (Schreieck et al., 2016)§. of abstraction (cf. C4).
From an academic perspective, the lack of a common terminology
2.2.1.7. KP7–use of idle assets. Digital ecosystem-likes allow for more impedes any constructive discussion of digital ecosystem-likes, hinder­
ing scientific progress in this research field. From a business perspective,

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entrepreneurs cannot draw on an established vocabulary, for example systematically. Although digital ecosystem-specific properties, such as
when writing business plans or applying for venture capital. network effects or platform openness, affect software engineering dis­
ciplines, such as requirements engineering and architectural design
2.2.2.2. C2–arbitrary classification. A frequently observed issue in this (Villela et al. 2018), it remains unclear how they affect the disciplines
research domain is whether or not a specific business runs a {digital, and activities. Moreover, neither guidelines nor best practices exist
platform, business, software} ecosystem or whether it is a valid example regarding the most suitable architectural patterns for digital ecosystem
of the {platform, sharing} economy. Although these questions are development. Finally, it remains unclear how all these design decisions
striking and would be difficult to answer even if uniform definitions may affect non-functional requirements, for example, regarding security
existed, they nevertheless illustrate a major problem that is common to and privacy.
all the types of digital ecosystem-likes we have discussed so far: It re­ By nature, a digital ecosystem is technically enabled by software.
mains a challenging task to draw a clear boundary between what is and Therefore, it should be addressed from a software engineering
what is not a digital ecosystem-like. On the one hand, this is certainly perspective in both economic and scientific domains. Numerous tech­
caused by the fuzzy nature of the systems themselves, as they are highly nical issues have not been addressed yet, in particular regarding re­
diverse and thus difficult to classify. On the other hand, the existing quirements engineering, architecture, and security of digital ecosystem-
definitions are still not strict enough. In some publications, Internet or likes.
tech giants such as Microsoft, Google, or Amazon are broadly labeled as
digital ecosystem-likes ((Kenney & Zysman, 2019a)‡ and (Parker et al., 2.2.2.4. C4–definitional mismatch. Some terms are subject to a strong
2016)§), even though large parts of these corporations may function definitional mismatch between theory and practice. This is especially
much like regular “non-ecosystem” ones. What makes these tech com­ the case for the term digital ecosystems. (Briscoe & de Wilde, 2006,
panies digital ecosystems needs to be discussed at a finer-grained level. 2008)#, (Dong et al., 2007–2007; Dong & Hussain, 2007–2007)# assign
In most cases, only certain services offered by a business have digital characteristics of biological ecosystems to digital ecosystems, such as
ecosystem-like characteristics. Without precise delineation, all Internet self-organization, sustainability, and robustness. In contrast, (Bygstad &
or tech companies could easily be considered digital ecosystem-like. We Dulsrud, 2020) and (Valdez-De-Leon, 2019), who are not part of our
refer to this unfavorable effect as everything is an ecosystem, which is initial literature set, consider digital ecosystems as a de-facto equivalent
particularly observed in the case of software ecosystems (Manikas, to business ecosystems (Kenney & Zysman, 2016a)‡ and platform eco­
2016)¶, which we use to highlight the negative effects of this unsolved systems (Hein et al., 2020)§, (Parker et al., 2016)§. Business and platform
challenge. The understanding of software ecosystems is based on the ecosystems again share few, if any, aspects with biological ecosystems.
definition proposed by Jansen et al., who state that a “software For instance, they are typically not associated with self-organization or
ecosystem is a set of businesses functioning as a unit and interacting with robustness. It remains unclear whether and how this definitional
a shared market for software and services, together with the relation­ mismatch can be resolved. In addition, it is necessary to clarify whether
ships among them. These relationships are frequently underpinned by a there may be an abstracted definition that is compatible with both
common technological platform or market and operate through the views.
exchange of information, resources and artifacts” (Jansen et al., 2009)¶. The fact that there is no precise definition of digital ecosystem-likes
Despite being acknowledged by the scientific community through a vast means that different scientific understandings of the term continue to
number of citations and references to this definition, the fuzziness of this proliferate. It is therefore urgent to establish a unified understanding in
definition leads to the classification of a variety of things as ecosystems, order to provide a solid foundation for subsequent business activities.
ranging from extensible software such as web browsers, integrated
development environments (IDEs), computer games, and operating 3. The definition of a digital ecosystem
systems such as Android or Windows to programming languages such as
Python or Ruby to devices such as the iPhone to entire organizations In this section, we introduce the definition of a digital ecosystem.
such as Microsoft, SAP, or any other arbitrary connected system or or­ Our overall approach is depicted in Fig. 3 and shows the methodology
ganization (Manikas, 2016)¶. One of the most frequently mentioned for providing the definition of a digital ecosystem.
examples of such an ecosystem is Eclipse, which is first and foremost an We understand digital ecosystems as being a) digital in terms of the
IDE. In addition, Eclipse has an extension mechanism for plugins that are infrastructure they are built upon and b) ecosystems in terms of how they
brokered via a marketplace between providers and consumers. Without are organized. Therefore, the term digital ecosystem is generic enough to
a clear distinction of the key elements of a digital ecosystem, the scope of adequately describe the characteristics we have discussed so far. At the
an ecosystem can be misunderstood, obstructing the view on those as­ same time, the term is not too generic for arbitrary systems to fall under
pects that differentiate it from traditional software. its interpretation.
We summarize this problem statement as follows: From an academic Additionally, we aim to resolve the definitional mismatch (cf. C4)
perspective, arbitrary classification of digital ecosystem-likes leads to regarding the understanding of digital ecosystems in practice. The au­
blurred boundaries with related subject areas. This fuzziness makes thors of (Briscoe & de Wilde, 2006, 2008)#, (Dong et al., 2007; Dong &
digital ecosystem-likes less tangible and therefore also difficult to un­ Hussain, 2007)# consider digital ecosystems from a naturalistic
derstand from a didactic point of view. From an economic perspective, it perspective. However, in our opinion, in practice, digital ecosystems are
becomes more difficult for entrepreneurs to frame purposeful selling thematically more closely related to business ecosystems, platform
propositions without knowing what is a digital ecosystem-like and what ecosystems, and the platform economy, as covered in economic disci­
is not. plines. This view is shared by authors such as (Bygstad & Dulsrud, 2020;
Valdez-De-Leon, 2019). Additionally, to some extent, software ecosys­
2.2.2.3. C3–lack of software engineering treatment. In our opinion, cur­ tems from engineering disciplines are related to digital ecosystems as
rent digital ecosystem-related research lacks software engineering as­ well. Since our purpose is to formalize observations from the field, we
pects. Platforms in the sense of (Kenney & Zysman, 2016a)‡ or (Parker resort to the practical understanding of digital ecosystems.
et al., 2016)§ have been extensively treated from an economic We position this work between the economic and the engineering
perspective, as was made clear in the previous sections, but less effort disciplines, with a clear focus on applying software engineering princi­
has been put into considering them from a software engineering ples for the design of digital ecosystems.
perspective (Senyo, Liu, & Effah, 2019). As a consequence, there has A digital ecosystem fosters collaboration among players by building
been no comprehensive research yet on how platforms are actually built on network effects achieved by connecting consumers and providers of

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Fig. 3. The overall approach for the definition of a digital ecosystem in this work.

assets. Besides a shared (digital) platform, collaboration forms an inte­ the service consumer. The service then consists of these activities that
gral part of a digital ecosystem. Therefore, we further investigate the characterize the relationship between a service provider and any num­
collaboration aspect in this section. To this end—and in accordance with ber of service consumers. For the purpose of performing certain activ­
the property of servitization—we start from a service as a general form of ities in the service, the service provider is responsible for defining and
collaboration (B-1). Using the notion of a service, we then derive the key operating a platform. A platform is an infrastructure that enables the
concepts behind an ecosystem service (B–2) as well as behind a digital service. This can be a physical infrastructure, such as the room with the
service (B–3), thus laying the foundation for the definition of a digital equipment where a hairdresser styles their clients, the physical shop in
ecosystem service (B–4). After each step in this definition chain, we which customers buy products from a vendor, a taxi cab, or a digital
derive essential criteria for both a digital service (DS1) and an ecosystem infrastructure, such as a digital web shop, that has the same purpose as a
service (ES1–ES6). Finally, based on the digital ecosystem service, we physical infrastructure, namely, to display articles and handle the pur­
derive the definition of a digital ecosystem (B–5) and thus provide the chasing process. The responsibility of the service provider includes the
criteria for building a digital ecosystem (DE1–DE3). Our definition is initial setup of the infrastructure and its continuous operation. However,
then fed back to the results from our literature review to address the key a service provider may outsource parts of the responsibility to other
properties (KP1–KP7) as well as the challenges (C1–C4). Finally, we organizations. Finally, we introduce the role of a support provider. A
conclude with recommendations for future digital ecosystem research support provider is a natural or legal entity that optionally takes part in
(R1–R3). the service by taking over certain tasks in service provision. For instance,
a package delivery service typically supports the selling of goods in an
3.1. From service to ecosystem service online sales service.
Besides the depicted relationships between the players in a service,
The term service is used in manifold ways. Especially in the IT there are contractual relationships between them to legally frame their
domain, a service is frequently perceived as a software functionality. activities in a service. These relationships are of utmost importance
However, in this section, we purely focus on services in an economic when defining a service, which is why in practice they need to be defined
sense. In the economics discipline, a service is characterized by eco­ carefully. However, for the sake of keeping the model and its graphical
nomic activities offered by one party to another (Kotler & Keller, 2016; representation understandable, we omit the explicit depiction of
Wirtz & Lovelock, 2016). From this definition, we extract three main contractual relationships as well as other exchanges, such as money or
elements: one player providing a service, one player consuming a ser­ information flows, that happen in conjunction with the performance of
vice, and the activities related to the provisioning of the service. Ex­ activities in the service.
amples of this type of service range from a hairdresser cutting the hair of In addition to this structural perspective on a service, we take a
a customer or a taxi driver driving a passenger to a desired location to a deeper look at the activities performed during service provision. As
web designer creating a website for a business client. depicted in Fig. 5, an initial activity in any service is the onboarding of a
service consumer. The service provider is responsible for the onboarding
3.1.1. Model for a (traditional) service of a service consumer, either by directly guiding a service consumer to
To make the relationships of the players involved in a service more the service or by providing the means a service consumer needs to get
explicit, Fig. 4 shows a model of a service with additional elements, access to the service. In physical services, this can include guiding the
which we will define below. The service provider is a natural or legal client to the hairdressing chair or—in the case of a self-service depart­
entity that provides the service to a service consumer by offering certain ment store—providing the facilities for customers to buy products; in
activities on behalf of the service consumer. A service consumer is another digital services, an example of handling the onboarding of service con­
natural or legal entity receiving the desired results or benefits from the sumers is the provision of and direction to a web page for accessing the
service provider. The activities performed by the service provider for the service. Onboarding can imply the establishment of a legal relationship
service consumer may comprise anything that yields economic value for between the two players through a contract entered between the service
provider and the consumers with respect to the service.
Once the onboarding of a service consumer is completed, the service
provider is responsible for performing the core service activity, that is,
the activity that generates the economic value, such as cutting hair or
selling a good. After completion of the core service activity, an addi­
tional fulfillment may be necessary, especially in sales services. Fulfill­
ment includes any activities that happen after the core service activity. It
is mainly relevant for physical goods, such as a service consumer picking
up the articles they bought in a warehouse or a support provider
delivering the articles to the service consumer. Fulfillment is also
Fig. 4. Structural model of a (traditional) service.

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M. Koch et al. Digital Business 2 (2022) 100027

asset providers and consumers are specific instances of service consumers


as defined in the model for a traditional service because they both
consume the service of brokering. In the context of software ecosystems,
these are often referred to as niche players (Iansiti & Levien, 2004). We
chose names for the roles that describe their activities more precisely.
The service asset itself is not part of the ecosystem service, since the
ecosystem service only defines the activities of the players, similar to
traditional services. Fig. 6 depicts the structural model of an ecosystem
Fig. 5. Activities in a service from a runtime perspective.
service.
Examples of ecosystem services according to this model can be found
necessary for digital goods, for example, the service provider granting
in the physical as well as in the digital world: At a flea market, private
the service consumer access to digital media such as songs or movies. In
persons act as service asset providers (sellers) and consumers (buyers),
general, any role can be responsible for the physical or digital fulfill­
with the service assets being second-hand goods. The service asset
ment. The service provider who defines the overall process also defines
broker typically is a community of people or a local authority that or­
these responsibilities for the fulfillment for the concrete service.
ganizes a physical area as a platform to broker the service assets. The
The platform enables different steps of the process, as depicted in
online auction service of eBay works according to the same principles
Fig. 5. While the onboarding of service consumers and the provision of
using a digital infrastructure as its platform.
the core service activity are completely enabled by the platform, the
As with a traditional service, our model omits further relations be­
fulfillment may be partially outside the scope of the platform. For
tween players, such as contractual relationships, and exchanges such as
example, a delivery service acting as the support provider for the service
money or information flows, in order to keep the model and its graphical
might take over the transportation of goods without any connection to
representation understandable.
the physical or digital infrastructures of the service.
The activities and responsibilities in an ecosystem service are related
to those in a traditional service but contain variances, which we will
3.1.2. Model for an ecosystem service
discuss in the following. As depicted in Fig. 7, the responsibilities of the
Before discussing the composite term of an ecosystem service, we
service provider are now taken over by the service asset broker as the
will highlight the origins of the term ecosystem, which can be traced back
more specific role. Similarly, the onboarding of service consumers is
to the 1930s when botanists Clapham and Tansley searched for a word to
split into the onboarding of service asset providers and consumers.
“denote the physical and biological components of an environment
Typically, this activity is associated with the establishment of contrac­
considered in relation to each other as a unit” (Willis, 1997). In the
tual relationships between brokers and providers or consumers,
realm of biology and ecology, the term evolved further, considering
respectively. The onboarding phase contains one additional activity,
relationships between ecosystems (Lindeman, 1991), and introducing
namely the service asset placement performed by the service asset
the roles of producers and consumers (Odum & Barrett, 2005). In the
providers. This activity consists of making service assets available for
1960s, the term ecosystem was used to describe “the structure and
subsequent service asset matching.
function of levels of organization beyond that of the individual and
Service asset matching is a concrete instance of the core service ac­
species” (Odum, 1964). Following this path, ecologists define an
tivity in a traditional service. This activity aims at linking consumers
ecosystem as “a unit comprising a community (or communities) of or­
with providers and their service assets, as introduced in (Drahokoupil &
ganisms and their physical and chemical environment, at any scale,
Fabo, 2017; Drahokoupil & Piasna, 2017)‡. In conjunction with service
desirably specified, in which there are continuous fluxes of matter and
asset matching, contractual relationships between the involved play­
energy in an interactive open system” (Willis, 1997). Key elements in
ers—i.e., broker, providers, and consumers—can be established to le­
this definition are the existence of defined communities with specific
gally regulate the transfer of the corresponding service asset. After
roles, the environment in which they are, and the exchanges of certain
service asset matching, fulfillment takes place in the same way as with
matters between them. Additionally, the definition implies the openness
traditional services, with one exception: In the case of physical fulfill­
for new communities to join the ecosystem. Having these key concepts of
ment, such as the delivery of goods, the service asset broker in most
ecosystems in mind, the term has been applied to other domains such as
cases does not take on this responsibility, since an ecosystem service
business and software (Messerschmitt & Szyperski, 2003; Moore, 1996).
relies on network effects as one of its key properties (cf. KP2). The
By combining the notion of the previously introduced arbitrary ser­
associated growth on both sides of the market implies that the service
vice (referred to as traditional service from now on) with the idea of an
asset broker needs to scale well. Thus, the broker typically outsources
ecosystem, we introduce an ecosystem service. This differs from a tradi­
the physical fulfillment to avoid the responsibility for time-consuming
tional service mainly in terms of the involved players and their activities.
and costly physical fulfillment, which limits the potential for scaling.
In an ecosystem service, players with complementarities, that is, pro­
This is the case unless the broker achieves a high degree of automation to
viders and consumers of assets, participate (Jacobides, Cennamo, &
ensure scalability. This does not apply to digital fulfillment, since this
Gawer, 2018) and form relationships around the exchange of values
activity can be completely automated through a digital platform; thus, it
(Adner, 2017), making use of the ecosystem’s openness (cf. KP5). We
will characterize this relationship in detail in this section.
To describe the structure of an ecosystem service, we start with the
key value that is exchanged between players and refer to it as service
asset. A service asset is an arbitrary material or immaterial good
considered to be valuable by both service asset providers and con­
sumers. Both of these are natural or legal entities that provide or
consume a service asset, respectively. The ecosystem service facilitates the
transfer of service assets, that is, their provision and consumption, by
brokering service assets between their providers and consumers. To
reflect this specific responsibility of the ecosystem service provider, we
call this role service asset broker in the context of an ecosystem service.
This role maps to the keystone player, which is frequently used to express
a dominant role in software ecosystems (Iansiti & Levien, 2004). Service
Fig. 6. Structural model of an ecosystem service.

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M. Koch et al. Digital Business 2 (2022) 100027

model of the ecosystem service. The second criterion indicates the need
for additional asset consumers and providers besides the asset broker.
However, an asset broker may take the role of an asset provider or an
asset consumer in individual transfers of an asset. For example, the
organizer of a flea market (i.e., the broker) may trade goods, but it is
important that the organizer is not the only player doing so.
Furthermore, a physical ecosystem service is characterized by the
following process aspects, which reflect the activities and re­
sponsibilities of the physical service model with the adaptations already
discussed above, namely the introduction of service asset placement,
Fig. 7. Activities in an ecosystem service from a runtime perspective. service asset matching, and physical fulfillment by roles other than the
broker: First, the asset broker is responsible for arranging the
may remain in the responsibility of the broker. The platform is involved onboarding of asset providers and consumers (cf. ES2). As a new process
in the ecosystem service in the same way as in a traditional service. element, the asset providers are responsible for the placement of service
assets (cf. ES3). Furthermore, the asset broker is responsible for the
3.2. Defining a digital ecosystem service matching of an asset provider with a consumer regarding an asset (cf.
ES4). Finally, fulfillment is performed by any of the involved players. In
So far, digitality did not play any exposed role in our model of a practice, the physical fulfillment is rarely performed by the service asset
traditional service or an ecosystem service. In this section, we contrast broker since it limits the potential for scaling (cf. ES5).
not only (traditional) services and ecosystem services, but also their The physical platform as an enabler for the physical ecosystem ser­
physical and digital variants to ultimately derive criteria for digital vice remains the same as for the physical service, except that it enables
ecosystem services. To this end, we differentiate between four types of service asset matching as its specific core service activity. That is,
services: physical services, physical ecosystem services, digital services, without a physical platform, the physical activity of service asset
and digital ecosystem services. For each type, we present characteristics matching is not possible.
that distinguish the four service types from each other. We consider the A digital service follows the same criteria in terms of relationships and
relations between the involved players, the platform as an enabler of the process aspects as a physical service, which is why these criteria are not
service, and process aspects of activities and responsibilities in tradi­ repeated here. However, there is a key difference that distinguishes a
tional services and ecosystem services. digital service from a physical service: A digital platform enables the
core service activity (cf. DS1 in Section 3.2.2). This implies that the
3.2.1. Physical, digital and ecosystem services digital execution of the core service activity is not possible without the
Physical services like the ones above are characterized by the digital platform. The selling of self-produced goods such as paintings in a
following relations: The service provider performs activities for service web shop is an example of a digital service. This service relies on the
consumers. Additionally, the service provider must not be the only availability of a digital platform.
service consumer. While the first characteristic describes the key
element of the service, the second one emphasizes the importance of 3.2.2. Digital ecosystem service criteria
having two separate players involved in a service. This means that Finally, to summarize the derivation of criteria with respect to the
players performing something for themselves are not providing a digitality and ecosystem aspects of a service, the digital ecosystem service
service. is characterized by the combination of the characteristics of a physical
Furthermore, a physical service is characterized by the following ecosystem service and a digital service. The digital service criterion is
process aspects, as directly derived from the activities and re­ derived from the transformation of a physical (traditional / ecosystem)
sponsibilities: First, the service provider is responsible for enabling the service into a digital (traditional / ecosystem) service:
onboarding of service consumers. Second, the service provider performs Digital Service Criterion
the core service activity. Finally, the fulfillment is either performed by
the service provider, by service consumers, or by support providers. The DS1. The digital platform enables the digital core service activity.
responsibility for enabling the onboarding of service consumers implies
that the service provider actually onboards consumers or provides
If a (traditional or ecosystem) service satisfies DS1, we call it a digital
means for consumers to onboard themselves. On the other hand, the
(traditional or ecosystem) service. Applied to an ecosystem service, this
responsibility for performing the core service activity is invariably
means that the core service activity, namely service asset matching, is a
assigned to the service provider.
purely digital activity that is not possible in this way without the digital
Additionally, as the last characteristic, the physical service uses a
platform.
physical platform as an enabler for the core service activity. This means
The following ecosystem service criteria are derived from the trans­
that without a physical platform, the performance of the core service
formation of a (traditional) service into a (physical or digital) ecosystem
activity is not possible, which implies that the core service activity is a
service:
physical activity, in contrast to the digital activity discussed later.
Ecosystem Service Criteria
In Section 3.1.2, we described the derivation of the roles in an
ecosystem service from the corresponding roles in a traditional service.
There is a service asset broker who brokers service assets between service
This derivation is applicable to the first set of criteria in the physical ES1.
asset providers and service asset consumers.
service, where service provider and service consumer are replaced by The service asset broker is responsible for arranging the onboarding of service
ES2.
asset broker, asset provider, and asset consumer. Additionally, the asset providers and service asset consumers.
ecosystem service does not contain an arbitrary core service activity, but ES3. Service asset providers are responsible for the placement of service assets.
ES4. The service asset broker is responsible for service asset matching.
a more specific brokering activity. Combining these two differences
The service asset broker is responsible for enabling physical or digital
between the two types of service yields the following criteria: First, the ES5.
fulfillment. **
asset broker brokers an asset between asset providers and consumers (cf. The service asset broker must be neither the only service asset provider nor
ES6.
ES1 in Section 3.2.2). Second, the broker must be neither the only asset the only service asset consumer.
provider nor the only asset consumer (cf. ES6). As with a physical ser­
vice, the first criterion represents the relationships as depicted in the

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M. Koch et al. Digital Business 2 (2022) 100027

**As discussed in the context of a physical ecosystem service, in a


digital ecosystem service the broker typically does not perform the
physical fulfillment either, for reasons of scalability. Instead, service
asset providers, consumers, or support providers perform the fulfillment.
In the case of digital fulfillment, a digital platform can perform the
fulfillment, meaning fulfillment may remain in the responsibility of the
broker.
If a traditional service satisfies ES1–ES6, we call it an ecosystem
service; it does not matter whether the platform is physical or digital,
that is, whether service asset matching is performed physically or
digitally. Fig. 8. Overview of digital and physical (ecosystem) services.
Combining both groups of criteria, as depicted in Fig. 8, yields the
following model: If a service satisfies DS1 as well as ES1–ES6, we call it a new added values that can only be achieved in this way. For example,
digital ecosystem service. Common examples are eBay’s online auctioning the digital ecosystem services Amazon Kindle and Amazon Audible ex­
service, which brokers goods from private sellers to private buyers; change information about reading and listening progress such that
Airbnb’s lodging service, which brokers private accommodations readers or listeners can continue consuming the same e-book or audio­
offered by hosts to travelers; or Spotify, which brokers music between book at the exact position where they stopped in the other digital
artists and listeners. All these examples comprise the three roles of an ecosystem service.
ecosystem service and include the core service activity of service asset As demanded by DE2, the role of the service asset broker is taken on
matching performed by a service asset broker, while the brokering ac­ by the same organization, Amazon. Here, the criterion considers the
tivity is performed purely digitally using a digital platform. organization as a whole rather than sub-divisions of an organization,
even if Kindle and Audible are provided by separate business units
3.3. Defining a digital ecosystem within Amazon. The provision of digital ecosystem services by the same
service asset broker facilitates the smooth integration and exchange of
Based on the definition of a digital ecosystem service, we define a data of the corresponding digital ecosystem services.
digital ecosystem. A digital ecosystem consists of one or more digital Usually, each digital ecosystem service in a digital ecosystem still
ecosystem services that fulfill the criteria DS1 and ES1–ES6. Addition­ requires its individual digital ecosystem platform to enable the respec­
ally, the digital ecosystem contains all the other elements discussed tive functionalities of the specific digital ecosystem services. However, a
above, namely service assets, the digital platform, the ecosystem roles shared technical infrastructure may be used when perceived as suitable
service asset broker, service asset providers, service asset consumers, by the service asset broker, for example, to more efficiently exchange
and potential support providers. In the case of a digital ecosystem ser­ data or to ease the use of the digital ecosystem services through a
vice, we call the platform a digital ecosystem platform. An example would common login for users of multiple services. Fig. 9 illustrates the inte­
be Airbnb’s lodging service. According to the criteria, we confirm that the gration of two digital ecosystem services into one digital ecosystem. The
lodging service is a digital ecosystem service, involving Airbnb as a number of digital ecosystem services is not limited. Amazon, for
service asset broker for the service asset accommodation, private owners instance, offers multiple digital ecosystem services that exchange data
of accommodations as service asset providers, travelers as service asset such that users receive benefits.
consumers, payment providers such as PayPal as example support pro­ Our definition of a digital ecosystem implies that services that do not
viders, and the frontend and backend systems of Airbnb as the digital meet the criteria of digital ecosystem services are not part of the digital
ecosystem platform for the digital ecosystem service. ecosystem, even if they are digital services provided by the same orga­
In practice, digital ecosystem services can function in conjunction nization and even if they share the ecosystem’s technical infrastructure.
with other digital ecosystem services provided by the same service While the presented criteria support the classification of systems as
provider, who acts as the service asset broker in each digital ecosystem digital ecosystems, we additionally supplement these criteria with a
service. For instance, Airbnb does not only offer the digital ecosystem definition of a digital ecosystem and its relevant related terms in textual
service lodging but also the digital ecosystem service experiences, in form. This encapsulates the understanding of a digital ecosystem in a
which activities such as city tours are offered and consumed by local condensed and citable manner:
guides and travelers. Through the exchange of information between A digital ecosystem is a socio-technical system connecting multiple,
these two digital ecosystem services, that is, the information about when typically independent providers and consumers of assets for their mutual
travelers are staying in which locations and potential experiences they benefit. A digital ecosystem is based on the provision of digital ecosystem
may be interested in, better recommendations can be made by either of services via digital platforms that enable scaling and the exploitation of
the digital ecosystem services. To reflect such combinations of digital positive network effects. A digital ecosystem service is characterized by a
ecosystem services, we derive the following criteria for digital ecosystem brokering activity that enables the exchange of assets between their providers
services belonging to the same digital ecosystem: and consumers. Typically, asset providers offer assets over a digital platform
Digital Ecosystem Criteria that brokers these assets to asset consumers. An asset broker aims to increase
the transaction rate over the marketplace and thus facilitates the harmonized
DE1. In a digital ecosystem, there is at least one digital ecosystem service. exchange of assets, carrying the responsibility of onboarding the participants,
DE2. Digital ecosystem services are provided by the same service asset broker.
matching assets between them, and enabling physical or digital fulfillment. A
Digital ecosystem services mutually exchange data. This enables
DE3. functionality for shared service asset providers or service asset consumers digital platform is a software system that forms the technical core of a digital
that would not exist without the exchange. ecosystem, is directly used by providers and consumers via APIs or UIs—such
as a digital marketplace—and facilitates the matching of a provider and a
consumer in relation to an asset within a digital ecosystem service.
If multiple digital ecosystem services meet the criteria DE1–DE3, we
consider these services to be part of the same digital ecosystem. The 4. Discussion
exchange of data between the digital ecosystem services typically pro­
motes innovative functionalities for service asset providers or service In this section, we will discuss the definition of the term digital
asset consumers. For players in multiple digital ecosystem services of the ecosystem presented above. This includes critically examining the
same digital ecosystem, the exchange provides an opportunity to create

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M. Koch et al. Digital Business 2 (2022) 100027

challenge of arbitrary terminology (cf. C1) by clearly defining what we


understand by a digital ecosystem. By using criteria as a vehicle for
defining the terms that we use, we immediately address the challenge of
arbitrary classifications (cf. C2), since any digital ecosystem candidates
can be checked against the criteria to determine whether they comply
with them. To illustrate how to do this checking, we provide the list of
digital ecosystem candidates that we used to derive and validate the
criteria, along with our assessment, online.4 The elaborations on digital
ecosystems in this paper include business, legal, and technical aspects.
The technical aspects typically relate to software. Through this explicit
inclusion, we aim at fostering research on software-engineering-related
challenges during the design and realization of digital ecosystems to
address C3 – lack of software engineering treatment. The proposed
definition of digital ecosystems is based on the analysis of existing dig­
ital ecosystems to ensure that the definition reflects actual digital eco­
systems in the real world and to avoid the definitional mismatch that we
observed in definitions in the literature (cf. C4), which leads to (almost)
everything being denoted as an ecosystem.
Fig. 9. Digital ecosystem consisting of multiple digital ecosystem services in However, we are aware that applying the criteria for digital
structural view.
ecosystem services may lead to a classification of services as digital
ecosystem services that, at first glance, appear to be of minor interest
limitations of such a definition as well as highlighting the benefits and with respect to the key properties found in our literature review. For
potentials for future work on digital ecosystems that are enabled by the example, the service of Reddit is, at its core, a brokering of information
proposed delineation of digital ecosystems. as a service asset between content producers and consumers, with both
being private individuals. According to the criteria DS1 and ES1–ES6,
4.1. Achievements and limits of this work Reddit offers a digital ecosystem service. However, when we look at
Reddit, aspects such as value creation (cf. KP3) or leveraging of idle
Specifying the criteria for a digital ecosystem service implies assets (cf. KP7) are of secondary importance. The same applies to mes­
rigorous weighting of which services to include and which to exclude. sage boards and social media platforms, which are also classified as
With our proposal for criteria, we aim to allow making a clear distinction digital ecosystem services according to the criteria.
between the different types of services, from traditional physical ser­ We are aware that the criteria leave considerable latitude for the
vices to digital ecosystem services and digital ecosystems. The definition inclusion of services in the set of digital ecosystem services. However,
of the criteria for a digital ecosystem (service) retains the key properties we consider it important not to exclude potentially interesting candi­
that we derived from the literature on {platform, business, software} dates upfront. Instead, we rather propose the definition of additional
ecosystems and {platform, sharing} economy as presented in Section 2: criteria for building clusters of digital ecosystem services as future work.
The shift from purely goods-driven business models towards a combi­ Those criteria may consider economic interests as one aspect to separate
nation of services and goods or even purely service-based business the abovementioned digital ecosystem services from others like Airbnb
models (cf. KP1) is directly reflected by our understanding of a digital or eBay, which, at first glance, appear to be more typical digital
ecosystem’s main business as providing brokering between providers ecosystem services because of their commercial focus. Nevertheless,
and consumers of assets, which clearly is a service rather than a goods- from an engineering and research perspective, the examples that might
based business model. This brokering relies on the existence of two seem less interesting also come with similar challenges and thus justify
parties, with both parties benefiting from growth on both sides, i.e., including them in the definition.
more demand leads to more offers and vice versa. Thus, according to our Additional uncertainty regarding the classification of systems as
definition, digital ecosystems reflect the property of network effects (cf. digital ecosystems can arise from the fact that digital ecosystems and
KP2). The focus on brokering as the central element in a digital their central properties are changing, just as the entire IT and business
ecosystem service is a concrete manifestation of the shift of value cre­ world is constantly evolving. This implies that the definition as well as
ation (cf. KP3). Furthermore, brokering in conjunction with the the criteria must be constantly reviewed and, if necessary, adapted in the
observed network effects allows achieving the winner-takes-all effect future.
(cf. KP4). The definition of a digital ecosystem service prescribes
openness (cf. KP5) by requiring asset providers and asset consumers 4.2. Recommendations
beyond the asset broker itself. This means that a minimum degree of
openness is required for an ecosystem service to be considered as such. Digital ecosystems are characterized by properties that differentiate
The key property of collaboration in a digital ecosystem (cf. KP6) is them from traditional software systems. We derived these properties
reflected only indirectly in the criteria, as besides the brokering of assets from the literature of various author groups, and they are reflected in
provided by one party and consumed by another, the definition neither our definition of a digital ecosystem and its underlying digital ecosystem
includes nor excludes additional collaboration among participants in the service. The introduction of our model now leads to the following two
digital ecosystem. Similarly, the use of idle assets (cf. KP7) is not main contributions: First, we accomplished a more precise under­
explicitly required in the criteria defining a digital ecosystem service, standing, based on which digital ecosystems can be discussed and un­
since no limitations are placed on the assets themselves. This implies derstood. Second, we created a unified model with which digital
that idle assets are potential assets to be brokered in such a service. ecosystems can be designed and built systematically.
At the same time, the criteria through which we define a digital By introducing our model for digital ecosystems and their underlying
ecosystem (service) contribute to solving the challenges we observed digital ecosystem services, we raise the following recommendations for
when analyzing the literature in the field, which we reported in Section both digital ecosystem analysis and design:
2. The usage of various terms in the literature with and without precise
definitions to ultimately describe similar, but not necessarily the same
phenomena, makes joint research on this topic difficult. We address the 4
https://doi.org/10.5281/zenodo.5141860

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M. Koch et al. Digital Business 2 (2022) 100027

4.2.1. R1–Decomposition of services within a business service asset providers, namely shippers / carriers and drivers / de­
It is not sufficient to arbitrarily label large and diverse organizations liverers. The assets include business rides and food deliveries for both
and businesses as digital ecosystems. Such a classification does not private and business customers, healthcare deliveries, as well as patient
reflect the complexity of digital ecosystems in practice and imposes the and cargo transports.
risk of labeling many things as digital ecosystems while obfuscating their
specificities. Instead, we encourage the research community to decom­ 4.2.3. R3–Proper delineation of the digital ecosystem
pose every service provided by organizations and businesses and expose After identifying assets and stakeholders, the digital ecosystem must
these services to our digital ecosystem service criteria. be delineated as narrowly as possible to limit the everything is an
The advantages of service decomposition can be highlighted using ecosystem effect mentioned earlier. By applying the criteria DS1 and
the example of Uber, which is typically considered to be a digital ES1–ES6, it should therefore be verified whether the individual services
ecosystem-like, as stated by various authors such as (Cusumano, 2017)*, constitute digital ecosystem services. Subsequently, the criteria
(Hawlitschek et al., 2018)*, (Schor & Cansoy, 2019)*, (Kenney & Zys­ DE1–DE3 should be used to assess whether the digital ecosystem ser­
man, 2016a)‡, or (Hein et al., 2020)§. Uber as a business is highly vices form a superordinate digital ecosystem.
complex and has grown to offer more services to its customers than In the case of Uber, all services fulfill the criteria DS1 and ES1–ES6
simply matching passengers with drivers. Therefore, we do not look at and are therefore considered digital ecosystem services: Since all Uber
Uber as a whole, but at all the services that Uber itself claims to offer, services are provided digitally, their compliance with DS1 is self-
namely Uber Ride, Uber Eats, Uber for Business, Uber Freight, and Uber evident. Uber can be seen as a broker of the assets described in R2.
Health. Therefore, ES1 is satisfied. ES2 results from the possibility to explicitly
register with any Uber service as a service asset provider (e.g., a driver)
4.2.2. R2–Precise designation of assets and stakeholders or consumer (e.g., a private customer). Uber drivers, for example, are
The service decomposition, as explained in R1, should be sufficiently responsible for placing their ride offers. Consequently, ES3 is satisfied.
detailed to allow stakeholders of the service and the service asset to be The same applies to all other Uber services, which satisfy ES3 as well. As
named precisely. Who are the service asset providers and consumers of a service asset broker, Uber is responsible for brokering the offered rides,
the service, if any? Who is the service asset broker, if any? Not being able shipments, or deliveries to the individual service asset consumers. All
to name any of those can be an early indicator that a) the service in Uber services therefore comply with ES4 and ES5. Finally, since Uber
question might not be a valid digital ecosystem service candidate or b) does not appear as a service asset provider in its own service, it satisfies
the service decomposition in R1 was not precise enough. Therefore, ES6.
applying the digital ecosystem criteria would not lead to any meaningful Since all Uber services were identified as digital ecosystem services,
results, since the roles mentioned above are non-existent. we need to resolve whether these services ultimately form a digital
Within the five Uber services mentioned above, we identified four ecosystem. Since all digital ecosystem services are provided by the same
different service asset consumers, namely private customers, business service asset broker, namely Uber, we consider DE1 and DE2 to be
customers, patients, and healthcare businesses, as well as two different satisfied. However, the last remaining criterion, DE3, is difficult to

Fig. 10. Structural views of the Uber digital ecosystem. The depiction shows how the same service asset provider type, namely the driver / deliverer, serves several
Uber services at once: Uber Ride, Uber for Business, Uber Eats, and Uber Health. Similarly, private customers may use both Uber Ride and Uber Eats, and business
customers may use both Uber for Business and Uber Freight. However, the opposite scenario may be possible as well: A digital ecosystem service can be designed for
multiple consumers or providers, as shown by Uber Health, where both patients and healthcare businesses serve as consumers. In addition, our model does allow for
multiple assets to be brokered through the same digital ecosystem service, such as in Uber for Business and Uber Health.

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M. Koch et al. Digital Business 2 (2022) 100027

evaluate without knowing about Ubers internals. The fact that service a unified understanding that helps to capture existing digital ecosystems
asset providers and consumers may gain access to multiple Uber services precisely, as we showed with the example of Uber. By making sense of
with the same user account strongly indicates mutual data exchange in the components of a digital ecosystem, we provide a starting point for
the Uber backend. Consequently, we assume DE3 to be satisfied. the establishment of standards in the context of digital ecosystems. One
The complete digital ecosystem model of Uber depicted in Fig. 10 example of standardization in digital ecosystems that appears urgent
shows how the previously presented recommendations R1–R3 can be may be the creation of methods for the design of digital ecosystems. To
applied in practice: First, we identified all of Uber’s services to deter­ design a digital ecosystem, it is crucial to have a shared understanding of
mine those parts of a business that could be considered for a digital the object under investigation, as we propose with our criteria for digital
ecosystem service. Second, we designated stakeholders and assets within ecosystems.
each service to a) check for compliance with our model and b) identify
relationships between different stakeholders. Finally, we applied the
criteria DS1 and ES1–ES6 to the individual services and DE1–DE3 to the Declaration of Competing Interest
overall set of services, thus sufficiently capturing the digital ecosystem
of Uber in its entirety. The authors declare that they have no known competing financial
The example of Uber shows how our criteria can help capture digital interests or personal relationships that could have appeared to influence
ecosystems in a more precise and tangible manner. We argue that, ac­ the work reported in this paper.
cording to this methodology, digital ecosystems can be universally
captured and described. To demonstrate this, we created a list of various References
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