Introduction Information of Module MMGT6001 Strategy

Overview:
Managers usually understand their environment, industry, resources and capabilities through a
diversity of strategies to achieve success. This module explores different levels of strategy,
including corporate and business-level strategy. Strategy is fundamentally about making choices
and deliberately choosing to be different. Strategic management is very important to understand
how these choices and differences can (sometimes cannot) create sustainable and exceptional
value for shareholders, customers, employees and other related stakeholders.

Some questions related with Strategy are addressed in this module include:
How can market opportunities be reviewed and understood?
How can creativity be harnessed to generate strategic options?
How does a firm build and develop resources and capabilities in a global and local competitive
environment?
When is collaboration preferable to competition?

In this module, we are going to explore like Amazon and other similar companies, how does their
strategy change overtime as the change of environments, consumer tastes, technologies. Also we
will explore like: there are two companies in a same industry, why does one company succeed and
make extra profit earnings and gives greater growth returns compared with the other one.

About the teaching team:

Massimo Garbuio: An Associate Professor and Academic Director of the Master of Management
CEMS program at the University of Sydney.
His research focuses on three board areas:
(1) Design and the creative thinking that yields potentially innovative futures
(2) The science of evaluating options and making sound strategic decisions
(3) How to turn ideas into real value for a broad range of stakeholders, both short-term and
long-term.
What’s more, beyond research, Massimo’s teaching approach is highly practical, he is so
passionate to help the next generation of entrepreneurs make their first mark, encouraging students
to see the whole picture: from how to generate best ideas to the very real mechanics of running
start-ups.

Assessment Information:
In-class Quizzes (5%+5%)
There will be two multiple choice quizzes of 15 minutes each, one in week 3 and one in week 4.
The week 3 test will assess the understanding of the content in weeks 1 and 2, and the week 4 test
will assess the understanding of the content from weeks 1-3. Each in-class quiz will comprise 10
multiple choice questions, and has a time-limit of 15-minutes. (22 August &29 August)
Individual Assessment (35%)
The individual assessment is a reflection on the advanced business management simulation
undertaken following week 4’s class. After the simulation, prepare and submit an essay based on
the reflection about the simulation experience, the individual results, and the strategic analysis of
the simulation, using the relevant strategic framework and concepts in the course. Further
information will be provided in another task sheet.
Group Assessment (20%)
We will be allocated to a group and our task will be to prepare a 15 minute presentation on the
analysis of the strategy of a company of our choice and then prepare a recommended strategy for
the path forward for the company based on our analysis.
Final Exam (35%)
The final assessment is a 24-hour short release take-home assignment, in which we are required to
analyze a case by utilizing and discussing theories, models and frameworks that have been
discussed in class. (Monday 18 September 2023, 5:00pm --- Tuesday 19 September 2023,
5:00pm)