Big Data refers to the idea that nearly every human action can be quantified in a bank of data

that is growing at an unprecedented rate. The use of big data provides ample advantage in the

competitive field of business for the other company. The concept of big data is important to analyze the

velocity, volume, and variety in the working. However, this requires techniques and advanced

technology for analysis, storing, and capturing of various information of the company. To this day, this

manner of big data helps entrepreneurs collect data about various consumers to promote products to a

specific individual. In this paper, I will be discussing my viewpoint about the data being collected on

consumers’ lifestyles and giving my opinion and look on this subject.

All companies obtain information on their customers or their products. All this information may

help businesses and companies to develop new strategies. They can also outpace by treating these big

data. All companies have in their possession that information, so using it can be very useful. This

knowledge from big data learning provides with a unique feature in the growth of the business.

Businesses could easily utilize this knowledge at the time of facing interviews with other organizations. A

company can identify for example its weaknesses and can improve its strategy to become the best in the

market. It will help to create more opportunities for the company and maybe create a real competitive

advantage.

There are various objects raised from the use of big data at the time of developing business in

organizations. Big data provides ample information about the customers and the preferences that need

to be stored in computer systems with the help of advanced technological software. The work seen by

the technical persons helped to implement a better learning experience from the use of big data.

However, the use of big data is important for the company to develop the business and maintain its

competitive advantage. Big data can create value for the business’s success in terms of innovation and

differentiation, improve organizations’ performance and productivity, and to increasing the ability to
make a better decisions. On the other hand, big data can be challenging such as the importance of

privacy and security, and the talent of organizations to find the full value of big data. The organization

needs to keep all the preferences intact to meet the demand of the customers and yield the maximum

amount of profit. These make the growth of business and could easily reach the maximum number of

consumers. To carry out the entire process of storing data, there is a necessity to maintain security

installed in the systems. The installation of security would restrict the other persons to look out for the

preferences of the customer. However, I have also observed that the use of big data helps organizations

keep all the records in an organized manner. This would be helpful for the present and future aspects.