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Global and U.S. URL Shortener Market
Global and U.S. URL Shortener Market
2020-2030
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GLOBAL AND U.S. URL SHORTENER
MARKET
MARKET SIZE, STATUS AND FORECAST TO 2030
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SCOPE OF THE REPORT
2020 2022 2023-2030
Global URL Shortener 2021
(Historical (Estimated (Forecasted
Market (Base Year)
Year) Year) Year)
Market by Value (USD Million) ✓ ✓ ✓ ✓
Market by Volume (Units)
By Application ✓ ✓ ✓ ✓
SME (Small and Medium
✓ ✓ ✓ ✓
Coverage
Segment
Enterprises)
Large Enterprise ✓ ✓ ✓ ✓
By Product ✓ ✓ ✓ ✓
On-Premise ✓ ✓ ✓ ✓
Cloud-Based ✓ ✓ ✓ ✓
North America
U.S. ✓ ✓ ✓ ✓
Canada
Mexico
Europe
Germany
France
U.K.
Geography Coverage
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of APAC
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of MEA
Latin America
Brazil
Argentina
Rest of LA
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TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL URL SHORTENER MARKET
1.1 Market Definition
1.2 Market Segmentation This section outlines the product
definition, assumptions and
1.3 Research Timelines limitations considered while
forecasting the market
1.4 Assumptions
1.5 Limitations
2 RESEARCH METHODOLOGY
2.1 Data Mining
2.2 Secondary Research This section highlights the detailed
2.3 Primary Research research methodology adopted while
estimating the overall market helping
2.4 Subject Matter Expert Advice clients understand the overall
approach for market sizing
2.5 Quality Check
2.6 Final Review
2.7 Data Triangulation
2.8 Bottom-Up Approach
2.9 Top-Down Approach
2.10 Research Flow
2.11 Key Insights from Industry Experts
2.12 Data Sources
This section covers comprehensive
summary of the global market giving
3 EXECUTIVE SUMMARY some quick pointers for corporate
presentations
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3.10 Product Life Line
4.3.1 Restraint 1
4.3.2 Restraint 2
4.4 Opportunities
4.4.1 Opportunity 1
4.4.2 Opportunity 2
4.5 Impact of COVID – 19 on URL Shortener Market
4.6 Porter’s Five Forces Analysis
4.7 Value Chain Analysis
4.8 Pricing Analysis
4.9 Macroeconomic Analysis
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7 U.S. URL SHORTENER MARKET ANALYSIS
7.1 THE U.S. MARKET ESTIMATES AND FORECAST, 2020 – 2030 (USD
MILLION)
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*Note: This data will be provided for all the above listed companies
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1 INTRODUCTION
The URL Shortener Market is segmented on the basis of Application, Product, and U.S.
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1.3 RESEARCH TIMELINES
FIGURE 1 RESEARCH TIMELINES
1.4 ASSUMPTIONS
TABLE 1 ASSUMPTIONS
PARAMETERS ASSUMPTIONS
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1.5 LIMITATIONS
TABLE 2 LIMITATIONS
PARAMETERS LIMITATIONS
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2 RESEARCH METHODOLOGY
Various sources such as industry magazines, trade journals, government websites and associations
were also reviewed for gathering precise data on opportunities for business expansions in URL
Shortener Market. Moreover, quantitative as well as qualitative data was also extracted from paid
databases, which included Reuters, Factiva, Bloomberg, One Source, and Hoovers, which proved
to be useful for in depth technical study of the market.
An interview with the mentioned participant’s aids in validation of our research findings regarding the
Segment. It helps in provision of first hand data on factors such as market size, growth, regional
trends, market trends and competition in the industry. This makes our research findings authentic
and precise which helps the clients in decision-making process.
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2.4 SUBJECT MATTER EXPERT ADVICE
The secondary and primary research key findings were then validated by the in-house subject matter
experts having extensive experience in the market research industry. Specific requirements of the
clients were reviewed by the experts to check for completion of the market study. Experts help in
channelizing the representation skills of the analyst in terms of providing data which can be easily
understood by our customers.
KNOWLEDGE SOURCED
Regional
Influencing Factors Market Estimates
Analysis
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2.8 BOTTOM-UP APPROACH
FIGURE 3 BOTTOM-UP APPROACH
SECONDARY SOURCES:
Region-Wise Split
Annual Reports, Presentations,
Press Release, Journals, Paid
Databases, and VMR Data
Regional and Repository
Country-Wise Market
for
Each Sub-
Segment
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2.10 RESEARCH FLOW
FIGURE 5 MARKET RESEARCH FLOW
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2.12 DATA SOURCES
TABLE 3 DATA SOURCES
PARAMETERS SOURCES
• Company Financials
• Magazines
• Journals
MARKET SIZE (VALUE)
• Press Releases
• Paid Databases, and
• VMR Data Repository
• Annual Reports
• Company Websites
REVENUE OF COMPANIES
• Public Databases, and
• VMR Data Repository
• Company Websites
QUALITATIVE INFORMATION • Annual Reports
(MARKET DYNAMICS, MARKET TRENDS) • Press Releases, and
• VMR Data Repository
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3 EXECUTIVE SUMMARY
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3.2 GLOBAL URL SHORTENER ABSOLUTE MARKET
OPPORTUNITY (USD MILLION)
FIGURE 8 GLOBAL URL SHORTENER ABSOLUTE MARKET OPPORTUNITY
xx
xx
xx
xx
xx
xx
xx
xx
xx
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Value (USD Million) Increamental $ Opportunity (USD Million)
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3.3 GLOBAL URL SHORTENER ABSOLUTE MARKET
ATTRACTIVENESS
FIGURE 9 GLOBAL URL SHORTENER ABSOLUTE MARKET ATTRACTIVENESS
5%
3%
2%
North America,
XX, XX%
1% Asia Pacific, XX,
Middle East and XX%
Africa, XX, XX%
0%
0 5,000 10,000 15,000 20,000
Market Size (USD Million)
*Size of the chart represents the incremental value of region/segment
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3.4 GLOBAL URL SHORTENER MARKET, BY GEOGRAPHY
(USD MILLION)
FIGURE 10 GLOBAL URL SHORTENER MARKET, GEOGRAPHICAL ANALYSIS,
2021
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3.5 GLOBAL URL SHORTENER MARKET, BY
APPLICATION (USD MILLION)
FIGURE 11 GLOBAL URL SHORTENER MARKET, BY APPLICATION (2022 VS 2030)
XXXXXXXX accounted for the largest market share of XX% in 2021, with a market value of USD
XXX Million and is projected to grow at the highest CAGR of XX% during the forecast period.
XXXXXXXX was the second-largest market in 2021, valued at USD XXX Million in 2021; it is
projected to grow at a CAGR of XX%.
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3.6 GLOBAL URL SHORTENER MARKET, BY PRODUCT
(USD MILLION)
FIGURE 12 GLOBAL URL SHORTENER MARKET, BY PRODUCT (2022 VS 2030)
On-Premise Cloud-Based
XXXXXXXX accounted for the largest market share of XX% in 2021, with a market value of USD
XXX Million and is projected to grow at the highest CAGR of XX% during the forecast period.
XXXXXXXX was the second-largest market in 2021, valued at USD XXX Million in 2021; it is
projected to grow at a CAGR of XX%.
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3.7 FUTURE MARKET OPPORTUNITIES
FIGURE 13 FUTURE MARKET OPPORTUNITIES
▪ XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
2022 2030
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3.9 PRODUCT LIFE LINE
North America
GROWTH (VALUE)
Europe
Asia-Pacific
Middle East
and Africa
Latin America
TIME
INTRODUCTION GROWTH MATURITY DECLINE
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4 MARKET URL SHORTENER
OUTLOOK
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4.2.2 DRIVER 2
4.3.2 RESTRAINT 2
4.4.2 OPPORTUNITY 2
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4.5 IMPACT OF COVID – 19 ON URL SHORTENER MARKET
180 3.50%
160
3.00%
140
2.50%
120
100 2.00%
80 1.50%
60
1.00%
40
0.50%
20
0 0.00%
2020 2022 2024 2026 2028 2030
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4.6 PORTER’S FIVE FORCES ANALYSIS
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4.6.3 THREAT OF SUBSTITUTES
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4.7 VALUE CHAIN ANALYSIS
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4.8 PRICING ANALYSIS
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4.9 MACROECONOMIC ANALYSIS
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5 MARKET, BY APPLICATION
5.1 APPLICATION
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TABLE 4 GLOBAL URL SHORTENER MARKET, BY APPLICATION, 2020 – 2030
(USD MILLION)
COVID
Long-Term
Impact
2023
CAGR CAGR%
APPLICATION 2020 2021 2022 2030
%
(2023-
(2020-
2030)
2021)
SME (Small and Medium XX.X XX.X XX.X XX.X XX.X XX.XX
XX.XX%
Enterprises) X X X X X %
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6 MARKET, BY PRODUCT
6.1 PRODUCT
On-Premise Cloud-Based
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TABLE 5 GLOBAL URL SHORTENER MARKET, BY PRODUCT, 2020 – 2030 (USD
MILLION)
COVID Long-Term
Impact
PRODUCT 2020 2021 2022 2023 2030 CAGR%
CAGR%
(2020-2021) (2023-2030)
6.2 ON-PREMISE
6.3 CLOUD-BASED
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7 U.S. MARKET, BY GEOGRAPHY
2022-e
US Market Size, 2021 = USD XX Million
CAGR% (2023-2030)= XX%
XXXXXXXXXX USD
XX.XX 2030-p
Million
USD
XXXXXXXXXX
USD XX.XX
XXXXXXXXXX
XX.XX Million
•XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Million
XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
•XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXX USD
XXXXXXXXXX USD •XXXXXXXXXXXXXXXXXXXXXXXXXXXXX XX.XX
XXXXXXXXXX
XX.XX XXXXXXXXXXXXXXXXXXXXXXXXXXXXX Million
Million
USD
XX.XX
XXXXXXXXXX
Million
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TABLE 6 U.S. MARKET, BY APPLICATION, 2020 – 2030 (USD MILLION)
COVID
Long-Term
Impact
2023
CAGR CAGR%
APPLICATION 2020 2021 2022 2030
%
(2023-
(2020-
2030)
2021)
SME (Small and Medium XX.X XX.X XX.X XX.X XX.X XX.XX
XX.XX%
Enterprises) X X X X X %
COVID Long-Term
Impact
PRODUCT 2020 2021 2022 2023 2030 CAGR%
CAGR%
(2020-2021) (2023-2030)
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8 COMPETITIVE LANDSCAPE
8.1 OVERVIEW
The Global Market is highly fragmented with the presence of a large number of players globally.
Some of the major companies include xxxxxxxxxxxxxxxxxxxxx.
Some of the key development strategies adopted by the major companies in the market include:
• Product Launches/Developments
• Agreements & Partnerships
• Business Expansions
• Mergers & Acquisitions
Following are some of the strategic initiatives adopted by the major players in the market:
PRODUCT
AGREEMENTS AND
DEVELOPMENT
35 %
24 %
PARTNERSHIPS
MERGERS
BUSINESS EXPANSIONS
19 %
AND ACQUISITIONS
22 %
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8.3 COMPANY MARKET RANKING
COMPANY RANKING
XXXXXXXXXX 1
XXXXXXXXXX 2
XXXXXXXXXX 3
XXXXXXXXXX 4
XXXXXXXXXX 5
The parameters that have been considered for the ranking of the above-mentioned companies
include:
• Market Penetration
• Geographic Reach
• Brand Value
• Product Benchmarking
• Market Share
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8.4 COMPANY REGIONAL FOOTPRINT
Asia-
Company North America Europe ROW
Pacific
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8.5 COMPANY INDUSTRY FOOTPRINT
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8.6 ACE MATRIX
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9 COMPANY PROFILES
9.1 OW.LY
50
Founded: XXXX
xxx xxx xxx
40
Headquarter: XXXX
Employees: ~XXXX 30
Ownership: XXXX 10
0
2019 2020 2021
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9.1.3 BUSINESS BREAKDOWN
XX%
XX% North America
XX%
Middle East XX%
XX% XXXXX XXXXX
XX%
Europe
XX%
Asia
XX% XXXXX XXXXX
XX% Rest of the World
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX • XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX • XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX • XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX • XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXXXX
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9.1.5 KEY DEVELOPMENTS
TABLE 12 OW.LY: KET DEVELOPMENTS
• XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX XXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX XXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXX
• XXXXX
XXXXXXXXXXXXXX • XXXXX
• XXXXX
• XXXXX
• XXXXX
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9.1.7 CURRENT FOCUS & STRATEGIES
STRENGTHS WEAKNESSES
S •
•
XXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXX
• XXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXX
W
• XXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX. XXXXXXXXXXX
OPPORTUNITIES THREATS
O • XXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXX
•
•
XXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXX
T
• XXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXX
XXXXXXXXXXXXXX.
(Note: Rest of the companies will be profiled using the above-mentioned parameters)
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10 VERIFIED MARKET INTELLIGENCE
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10.2 DYNAMIC DATA VISUALIZATION
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10.2.1 COUNTRY VS SEGMENT ANALYSIS
The country forecast graph shows the comprehensive analysis on country level market. It also
illustrates the market in terms of value generated from sales for the particular year. The drop down
permits the year from 2020 to 2030 to compare the values of the countries. The country level forecast
dashboard also allows comparing the data between major contributing countries and least participant
countries for each year. This will help client to create strategies to make the most of upcoming growth
opportunities globally. Country level growth can accountable for both historical as well as projected
market summary, since the development and future opportunities will create market competitors to
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VMR Intelligence Dashboard helps you analyse complex market indicators including the following
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10.2.2 MARKET OVERVIEW BY GEOGRAPHY
The report bifurcates the geography into North America, Europe, Asia Pacific Middle East & Africa,
and Latin America. This section signifies the performance of the market in each region. The
penetration of the market within each region is determined through multiple channels of research
and by taking into consideration various factors such as prospective economic or political changes,
product/service penetration, and region-wide pricing trends for the product/service, exchange rates,
and the information provided by industry experts. Both positive as well as negative changes to the
market are taken into consideration for the market estimates. The market size by geography is
derived on the basis of the weightages assigned to these markets which are defined by shifts in the
economy, ongoing market trends, demographics, and competitors.
Verified Market Intelligence helps you visualize key market indicators with interactive and precise
visualization tools. You can now measure areas of growth, predict the future with actionable insights
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VMR Intelligence Dashboard helps you analyse complex market indicators including the following
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10.2.3 REGIONAL LEVEL OVERVIEW
Based on the regional analysis, the market has been classified into the five main regions; North
America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The specified chart
represents the year-over-year growth of the global market from 2020 to 2030. The individual year
displays the universal view of the market for each region in terms of value as well as volume from
historical to the forecast years. Also, the regional level overview chart brief about the incremental
growth of each region from previous year to the next year. The regional overview section portrays
the brief summary on regional level through which market may perhaps distinguish by various
influencing factors on geography such as, market penetration rate, economic and political changes,
price fluctuation, change in currency, and change in micro and macro factors. This will affect
positively as well as negatively for market estimation.
Explore opportunities, challenges, threats and aspirations that targeted clients face in various
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VMR Intelligence Dashboard helps you analyse complex market indicators including the following
• Identify the market share for the North America/ Europe/ Asia-Pacific?
• Identify the fastest growing market in the North American/ European/ Asian region?
• Identify the fastest-growing segment/sub-segment in North America/ European/ Asian
Region?
• Identify the market share for the RoW?
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