Beauty Drinks &

Skin Supplements Trend

FOREWORDS

The development of beauty trends in Indonesian consumers is very fast and

widespread, including beauty drinks and skin supplements. These two
product usually contains collagen or vitamin E, which are important for the
skin.

Collagen works to improve skin hydration and elasticity, also helps to lessen
wrinkles. Meanwhile, vitamin E has moisturizing benefits and has natural anti-
inflammatory properties, so it can be soothing and help calm the skin.

Jakpat conducted a survey of 4872 respondents to capture their concerns for

maintaining healthy skin by consuming beauty drinks and skin supplements,
as well as the brands used.

Beauty Drinks & Skin Supplements Trend 2

TABLE OF CONTENTS
FOREWORDS……………………………………………………………. 2
TABLE OF CONTENTS…………………………………………………. 3
RESEARCH HIGHLIGHTS……………………………………………… 4
RESEARCH DETAILS…………………………………………………… 5

IN GENERAL……………………………………………………………… 6
• Demographic Profile
• Well-rested is The Priority
• The Consumption of Beauty Drinks & Skin Supplements
• Keeping The Body Healthy
• Monthly Expense
• Unfavorable Effects After Consumption

BEAUTY DRINKS………………………………………………………… 13
• Demographic Profile
• Schedule of Usage
• Impact of Usage
• Better Skin as A Result
• Important Considerations

SKIN SUPPLEMENTS…..……………………………………………..… 24
• Demographic Profile
• Schedule of Usage
• Impact of Usage
• Making Skin Healthier
• Important Considerations

APPENDIX………………………………………………………………… 35

Beauty Drinks & Skin Supplements Trend 3

RESEARCH HIGHLIGHTS

Available in the premium version.

Contact our team for further

information at dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 4

RESEARCH DETAILS

Data Collection Research Objective

• The survey was distributed to 4872 Jakpat respondents, then proceeded with • To describe respondents’ habit on consuming beauty drinks and/or skin supplements
2700 respondents who admitted to consume beauty drinks and/or skin • To find out brands used by respondents
supplements recently, specifically in the last 3 months • To find out the top brands used by respondents
• Data collecting was done on 14th-15th of May 2023
• Margin of error below 5%
• The questionnaires were distributed via Jakpat mobile app
• Proportioned by Indonesian internet population

Beauty Drinks & Skin Supplements Trend 5

IN GENERAL

Beauty Drinks & Skin Supplements Trend 6

DEMOGRAPHIC PROFILE
Among all respondents (n=4872)

Gender Occupation
Male 52% Employee 24%
Female 48% Students 20%
Location
Freelancer 16%
Age Range Entrepeneur 14%
Greater Jakarta 21%

Housewife Java 57%

15-19 18% 12%
No job 6% Outside Java 22%
20-24 19%
Other 8%
25-29 19%

30-34 17%

35-42 26% SES Area

• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta Selatan,
Upper 28% Jakarta Timur, Jakarta Utara, Kota Bogor, Kota Depok, Kota
Age Cohort Tangerang, Kota Tangerang Selatan, Kota Bekasi.
Middle 59% • Java area: Jawa Barat (exclude Kota Bogor, Kota Depok, Kota
Bekasi), Banten (exclude Kota Tangerang, Kota Tangerang
Millennials 55%
Lower 13% Selatan), Jawa Timur, Jawa Tengah, DI Yogyakarta.
Gen Z 45% • Outside Java: all areas in Sumatera, Kalimantan, Bali, Nusa
Tenggara, Sulawesi, Maluku & Papua.

Beauty Drinks & Skin Supplements Trend 7

 WELL-RESTED IS THE PRIORITY
Among all respondents (n=4872)

Daily habits for beauty & skin health

Well-rested 70%
Skin & facial cleanse 64%
Drink water 61% There are several things that can maintain healthy skin. Most common
Eat more fruits & vegetables 54% habits are well-rested (70%) and skin & facial cleansing (64%). But for
Eat healthy food 51% Millennials, drink water is more important than skin & facial cleansing.
Exercise routine 48%
Meanwhile, more Gen Z use skincare and sunscreen as routine activities
Manage emotions 44%
Use skincare 41% than Millennials.
Use sunscreen 40%
Women tended to be more diligent in using skincare and sunscreen than
Vit C injection 9%
men. Three out of five women have made these two activities a habit to
More detailed chart is on Appendix 1
maintain healthy skin. Meanwhile, only two out of five men did the
same.

Apart from doing these habits, as many as 62% respondents have tried
consuming beauty drinks and/or skin supplements to get better skin.
Then, 55% decided to consume the products until recently.

Beauty Drinks & Skin Supplements Trend 8

THE CONSUMPTION OF BEAUTY DRINKS & SKIN SUPPLEMENTS
Respondents who have ever consumed beauty drinks and/or skin supplements (n=3033)

Skin Supplements
The supplements for skin in the
form of capsules, gummies,
tablets, etc.

Available in the premium version.

Contact our team for further

information at dea@jakpat.net

Beauty Drinks 56% 54%

Skin Supplements
Beauty Drinks
The drinks with collagen, skin Consumer
Consumer
brighten, antioxidants, etc.

Available in the premium version.

Contact our team for further

information at dea@jakpat.net
More detailed chart is on Appendix 2

Beauty Drinks & Skin Supplements Trend 9

KEEPING THE BODY HEALTHY
Respondents who consume beauty drinks and/or skin supplements (n=2700)

The main reason consumers still consume beauty drinks and/or skin supplements
is to maintain their health in general. Another motivation is to prevent aging,
especially for women (55%) and Millennials (55%).

Men tend to consume one or two of these products to treat skin problems, such
as acne or dry skin. Meanwhile, the goal of Gen Z is to make skin healthier (62%).

Reasons to consume beauty products

Maintaining overall health 71%

Nourish the skin 64%

Solve skin problems 60%

Prevent aging (anti-aging) 46%

Improve appearance 44%

Increase self-confidence 40%

More detailed chart is on Appendix 3

Beauty Drinks & Skin Supplements Trend 10

MONTHLY EXPENSE
Respondents who consume beauty drinks and/or skin supplements (n=2700)

Beauty Drinks Skin Supplements

IDR XXX.XXX IDR XXX.XXX

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Category Mean Category Mean

Female IDR XXX.XXX Female IDR XXX.XXX
Male IDR XXX.XXX Male IDR XXX.XXX
Gen Z IDR XXX.XXX Gen Z IDR XXX.XXX
Millennials IDR XXX.XXX Millennials IDR XXX.XXX

More detailed chart is on Appendix 4

Beauty Drinks & Skin Supplements Trend 11

UNFAVORABLE EFFECTS AFTER
CONSUMPTION
Respondents who have ever consumed beauty drinks and/or skin supplements (n=3033)

Available in the premium version.

Contact our team for further

information at dea@jakpat.net

Types of unfavorable effects

Negative effect 1
Negative effect 2
Negative effect 3
Negative effect 4
Negative effect 5
Negative effect 6
Negative effect 7
Respondents who felt unfavorable effects (n=816)
More detailed chart is on Appendix 5

Beauty Drinks & Skin Supplements Trend 12

 BEAUTY
DRINKS

Beauty Drinks & Skin Supplements Trend 13

DEMOGRAPHIC PROFILE OF
BEAUTY DRINK CONSUMERS
Respondents who consume beauty drinks (n=1632)

Gender Occupation
Male Employee
Female Entrepreuner Location
Student Greater Jakarta
Age Range Freelancer Java
15-19 Housewife Outside Java
20-24 Available in the premium version.
No job
25-29 Other
Contact our team for further information at
30-34
dea@jakpat.net
35-42
SES Area
• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta Selatan,
Upper Jakarta Timur, Jakarta Utara, Kota Bogor, Kota Depok, Kota
Age Cohort Tangerang, Kota Tangerang Selatan, Kota Bekasi.
Middle • Java area: Jawa Barat (exclude Kota Bogor, Kota Depok, Kota
Millennials Bekasi), Banten (exclude Kota Tangerang, Kota Tangerang
Lower Selatan), Jawa Timur, Jawa Tengah, DI Yogyakarta.
Gen Z • Outside Java: all areas in Sumatera, Kalimantan, Bali, Nusa
Tenggara, Sulawesi, Maluku & Papua.

Beauty Drinks & Skin Supplements Trend 14

SCHEDULE OF USAGE
Respondents who consume beauty drinks (n=1632)

Frequency of beauty drinks usage Time to consume beauty drinks

Evening
5%
4% 13%
Time 1 Before sleeping
8% Time 2
Morning
Time 3
12% Time 4 Upon waking up
Time 5
34%
Time 6 Midday

Time 7
23% As a substitute drinks

Uncertain

Respondents considered beauty drinks as a good

Available in the premium version.
product since one out of three respondents
consumed them once a day. More than 20% drank Contact our team for further
the product several times a week. information at dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 15

 IMPACT OF USAGE
Respondents who consume beauty drinks (n=1632)

Time taken for positive outcomes

Likelihood to recommend beauty drinks

Available in the premium version.
10%
Promoters (9-10) Contact our team for further information at
41% Passives (7-8) dea@jakpat.net
31 Detractors (1-6)
48%

Less than 1 week 1-2 weeks 2-3 weeks 3-4 weeks

Those who consumed beauty drinks would love to 1-2 months 2-3 months More than 3 months
recommend the products with NPS 31. The mean score
8.20 out of 1 to 10 scale. Respondents felt the difference after consuming beauty drinks (n=1402)
More detailed chart is on Appendix 6

Beauty Drinks & Skin Supplements Trend 16

 BETTER SKIN AS A RESULT
Respondents who felt the difference after consuming beauty drinks (n=1402)

Results of consumption
Brighter skin 35%
Available in the premium version.

Healthy skin 20% Contact our team for further information at

Body more fit 18% dea@jakpat.net
Skin became smooth 11%

Reduced acne 10%

Moisturized skin 10%

Firmer skin 9%

Fresher skin 8%

Cleaner skin 7%

More elastic skin 5%

More detailed chart is on Appendix 7

Beauty Drinks & Skin Supplements Trend 17

BEAUTY DRINK BRANDS AWARENESS
Respondents who consume beauty drinks (n=1632)

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 4

21% 18% 17% 17% 17%

Byoote NutriVille Collagen Drink Realfood Up VIP Collagen MS Glow Glasskin Drink
(Active Dates, Original,
Peach+Collagen)

Beauty Drinks & Skin Supplements Trend 18

BEAUTY DRINK BRANDS EVER CONSUMED
Respondents who consume beauty drinks (n=1632)

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

7% 7% 7% 7% 7%

NutriVille Collagen Drink Diva Beauty Drink Realfood Up Oh My Skin! VIP Collagen
(Active Dates, Original, Collagen Drink
Peach+Collagen)

Beauty Drinks & Skin Supplements Trend 19

BEAUTY DRINK BRANDS CONSUMED RECENTLY*
Respondents who consume beauty drinks (n=1632)

*in the last 3 months

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

5% 5% 5% 5% 5%

Realfood Up VIP Collagen NutriVille Collagen Drink Diva Beauty Drink MS Glow Glasskin Drink
(Active Dates, Original,
Peach+Collagen)

Beauty Drinks & Skin Supplements Trend 20

BEAUTY DRINK BRAND USED MOST OFTEN (BUMO)
Respondents who consume beauty drinks (n=1632)

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 21

BEAUTY DRINKS TOP BUMO by SEGMENTS
Respondents who consume beauty drinks (n=1632)

Female Male
n 779 n 768
Brand 1 XX% Brand 1 XX%
Brand 2 XX% Brand 2 XX%
Brand 3 XX% Brand 3 XX%
Brand 4 XX% Brand 4 XX%
Brand 5 XX% Brand 5 XX%

Available in the premium version.

Contact
Gen Zour team for further information at dea@jakpat.net
Millennials
n 696 n 852
Brand 1 XX% Brand 1 XX%
Brand 2 XX% Brand 2 XX%
Brand 3 XX% Brand 3 XX%
Brand 4 XX% Brand 4 XX%
Brand 5 XX% Brand 5 XX%

Beauty Drinks & Skin Supplements Trend 22

 IMPORTANT CONSIDERATIONS
Respondents who consume beauty drinks (n=1632)

Consideration on choosing beauty drinks

Factor 1
Factor 2
Factor 3
Factor 4
Factor 5
Factor 6
Factor 7
Someone around has tried and succeeded 22%
Attractive packaging 20%
Reviewed by influencers/celebrities 20%

More detailed chart is on Appendix 8

Available in the premium version.

Contact our team for further information at

dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 23

 SKIN
SUPPLEMENTS

Beauty Drinks & Skin Supplements Trend 24

DEMOGRAPHIC PROFILE OF
SKIN SUPPLEMENT CONSUMERS
Respondents who consume skin supplements (n=1680)

Gender Occupation
Location
Male Employee
Greater Jakarta
Female Enterpreuner

Freelancer Java
Age Range Student Outside Java

15-19 Housewife
20-24
Available in the premium version.
No job

25-29 Other
Contact our team for further information at
30-34 dea@jakpat.net
35-42
SES Area
• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta Selatan,
Jakarta Timur, Jakarta Utara, Kota Bogor, Kota Depok, Kota
Upper
Age Cohort Tangerang, Kota Tangerang Selatan, Kota Bekasi.
Middle • Java area: Jawa Barat (exclude Kota Bogor, Kota Depok, Kota
Millennials Bekasi), Banten (exclude Kota Tangerang, Kota Tangerang
Lower Selatan), Jawa Timur, Jawa Tengah, DI Yogyakarta.
Gen Z • Outside Java: all areas in Sumatera, Kalimantan, Bali, Nusa
Tenggara, Sulawesi, Maluku & Papua.

Beauty Drinks & Skin Supplements Trend 25

SCHEDULE OF USAGE
Respondents who consume skin supplements (n=1680)

Frequency of skin supplements usage Time to consume skin supplements

Evening
5%
4% 13%
Time 1
9% Morning
Time 2
Time 3
Before sleeping
10% Time 4
Time 5
33% Midday
Time 6
Time 7
Upon waking up
26%

Uncertain

People consume their skin supplements regularly since as

Available in the premium version.
many as 33% of respondents consumed skin supplements
once a day. Another quarter eat the product several times Contact our team for further
a week. information at dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 26

 IMPACT OF USAGE
Respondents who consume skin supplements (n=1680)

Time taken for positive outcomes

Likelihood to recommend
skin supplements
Available in the premium version.
9%
Promoters (9-10) Contact our team for further information
42%
33 Passives (7-8)
Detractors (1-6)
at dea@jakpat.net
49%

Less than 1 week 1-2 weeks 2-3 weeks

Those who consumed skin supplements would love to 3-4 weeks 1-2 months 2-3 months
recommend the products with NPS 33. The mean score
8.25 out of 1 to 10 scale. More than 3 months
Respondents felt the difference after consuming skin supplements (n=1445)
More detailed chart is on Appendix 6

Beauty Drinks & Skin Supplements Trend 27

 MAKING SKIN HEALTHIER
Respondents who felt the difference after consuming skin supplements (n=1445)

Results of consumption
Available in the premium version.
Brighter skin 28%
Contact our team for further
Healthy skin 16% information at dea@jakpat.net

Body more fit 15%

More hydrated skin 10%

Skin became smooth 10%

Firmer skin 9%

Reduced acne 9%

Fresher skin 7%

More elastic skin 5%

Cleaner skin 4%

More detailed chart is on Appendix 9

Beauty Drinks & Skin Supplements Trend 28

SKIN SUPPLEMENT BRANDS AWARENESS
Respondents who consume skin supplements (n=1680)

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

30% 22% 18% 15%

Blackmores Nutrimax Nature's Way Prime Rose Wellness

(Ultimate Radiance Skin, Vitamin E 400 IU (Beauty Collagen Booster) (JOJU Collagen Original) (Skin Hair Nail,
Natural E 250 IU) Vitamin E 400 IU)

Beauty Drinks & Skin Supplements Trend 29

SKIN SUPPLEMENT BRANDS EVER CONSUMED
Respondents who consume skin supplements (n=1680)

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

15% 10% 6% 5% 5%

Konimex Ever E250 Nutrimax Nature's Way Prime Rose Pharos Skin Beauty
Vitamin E 400 IU (Beauty Collagen Booster) (JOJU Collagen Original)

Beauty Drinks & Skin Supplements Trend 30

SKIN SUPPLEMENT BRANDS CONSUMED RECENTLY*
Respondents who consume skin supplements (n=1680)

*in the last 3 months

Available in the premium version.

XX% XX% XX% XX% XX%
Contact our team for further information at dea@jakpat.net

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

9% 7% 4% 3% 3%

Konimex Ever E250 Nutrimax Pharos Skin Beauty Nature's Way Prime Rose
Vitamin E 400 IU (Beauty Collagen Booster) (JOJU Collagen Original)

Beauty Drinks & Skin Supplements Trend 31

SKIN SUPPLEMENT BRAND USED MOST OFTEN (BUMO)
Respondents who consume skin supplements (n=1680)

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 32

SKIN SUPPLEMENTS TOP BUMO by SEGMENTS
Respondents who consume skin supplements (n=1680)

Female Male
n 788 n 859
Brand 1 XX% Brand 1 XX%
Brand 2 XX% Brand 2 XX%
Brand 3 XX% Brand 3 XX%
Brand 4 XX% Brand 4 XX%
Brand 5 XX% Brand 5 XX%

Available in the premium version.

Contact
Gen Z our team for further information at dea@jakpat.net
Millennials
n 603 n 1044
Brand 1 XX% Brand 1 XX%
Brand 2 XX% Brand 2 XX%
Brand 3 XX% Brand 3 XX%
Brand 4 XX% Brand 4 XX%
Brand 5 XX% Brand 5 XX%

Beauty Drinks & Skin Supplements Trend 33

 IMPORTANT CONSIDERATIONS
Respondents who consume skin supplements (n=1680)

Consideration on choosing skin supplements

Factor 1
Factor 2
Factor 3
Factor 4
Factor 5
Factor 6
Factor 7
Recommendation from doctor/clinic/health practitioner 24%
Interesting or convincing ads 20%
Prescribed by doctor/clinic/health practitioner 20%

More detailed chart is on Appendix 10

Available in the premium version.

Contact our team for further information at

dea@jakpat.net

Beauty Drinks & Skin Supplements Trend 34

 APPENDIX

Beauty Drinks & Skin Supplements Trend 35

Appendix 1. Daily habits for beauty & skin health
Among all respondents (n=4872)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Well-rested Skin & facial cleanse Drink water Eat more fruits & vegetables Eat healthy food
Exercise routine Manage emotions Use skincare Use sunscreen Vit C injection

Beauty Drinks & Skin Supplements Trend 36

Appendix 2. The consumption of beauty drinks & skin supplements
Among all respondents (n=4872)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Beauty drinks Skin supplements

Beauty Drinks & Skin Supplements Trend 37

Appendix 3. Goals of product usage
Among all respondents (n=4872)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Maintaining overall health Nourish the skin Solve skin problems Prevent aging (anti-aging) Improve appearance Increase self-confidence

Beauty Drinks & Skin Supplements Trend 38

Appendix 4. Monthly expense

Beauty drinks (n=1632)

Available in the premium version.

Total Female Male Gen Z Millennials
Contact
Under IDR 100k IDR our team for
100-200k further
IDR 200-300k information
IDR 300-400k atIDR
dea@jakpat.net
400-500k More than IDR 500k

Skin supplements (n=1680)

Total Female Male Gen Z Millennials

Beauty Drinks & Skin Supplements Trend 39

Appendix 5. Unfavorable Effects After Consumption
Respondents who felt unfavorable effects after consuming beauty drinks and/or skin supplements (n=816)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Indigestion Allergic reaction Trouble sleeping Headache Emotional breakdown Bad breath Other health problems

Beauty Drinks & Skin Supplements Trend 40

Appendix 6. Time taken for positive outcomes

Beauty drinks (n=1402)

Available in the premium version.

Total Female Male Gen Z Millennials
Contact
Less than 1 week our
1-2 weeks team for further
2-3 weeks information
3-4 weeks at dea@jakpat.net
1-2 months 2-3 months More than 3 months

Skin supplements (n=1445)

Total Female Male Gen Z Millennials

Beauty Drinks & Skin Supplements Trend 41

Appendix 7. Result of beauty drinks consumption
Respondents who felt the difference after consuming beauty drinks (n=1402)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Brighter skin Healthy skin Body more fit Skin became smooth Reduced acne

More hydrated skin Firmer skin Fresher skin Cleaner skin More elastic skin

Beauty Drinks & Skin Supplements Trend 42

Appendix 8. Consideration on choosing beauty drinks
Respondents who consume beauty drinks (n=1632)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Has BPOM certification Delicious taste Affordable price

Has halal certification Positive reviews from other users Using natural ingredients
Recommendation from friends and family Someone around has tried and succeeded Attractive packaging
Reviewed by influencers/celebrities

Beauty Drinks & Skin Supplements Trend 43

Appendix 9. Result of skin supplements consumption
Respondents who felt the difference after consuming skin supplements (n=1445)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Brighter skin Healthy skin Body more fit More hydrated skin Skin became smooth

Firmer skin Reduced acne Fresher skin More elastic skin Cleaner skin

Beauty Drinks & Skin Supplements Trend 44

Appendix 10. Consideration on choosing skin supplements
Respondents who consume skin supplements (n=1632)

Available in the premium version.

Contact our team for further information at dea@jakpat.net

Total Female Male Gen Z Millennials

Has BPOM certification Affordable price Has halal certification

Using natural ingredients Positive reviews from other users Recommendation from friends and family
Someone around has tried and succeeded Recommendation from doctor/clinic/health practitioner Interesting or convincing ads
Prescribed by doctor/clinic/health practitioner

Beauty Drinks & Skin Supplements Trend 45

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