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  • Product-Launch-Plan March2021 1

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    marketing aqma corps
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    The product launch plan outlines key launch activities from market research through the launch date, including updating buyer personas, completing product features, updating websites and materials, media outreach, and sales training. Launch activities will take place over four weeks, beginning with market research and opportunity assessment in the first week and culminating in the launch in the fourth week.

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    The product launch plan outlines key launch activities from market research through the launch date, including updating buyer personas, completing product features, updating websites and materials, media outreach, and sales training. Launch activities will take place over four weeks, beginning with market research and opportunity assessment in the first week and culminating in the launch in the fourth week.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views8 pages

    Product-Launch-Plan March2021 1

    Uploaded by

    marketing aqma corps
    The product launch plan outlines key launch activities from market research through the launch date, including updating buyer personas, completing product features, updating websites and materials, media outreach, and sales training. Launch activities will take place over four weeks, beginning with market research and opportunity assessment in the first week and culminating in the launch in the fourth week.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Product launch plan

    Product launch Start date

    Launch

    Market research

    Opportunity assessment

    Creative brief

    Update buyer personas

    Feature complete

    Launch activities

    Website updates

    Overview video
    Sales slides

    Blog post

    In app announcement

    Media outreach

    Sales training

    Launch

    Explore
    ch plan

    End date Status Week 1


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