Trauma affects everyone differently, and it can be one-time,
multiple, or long-term. Although some people develop symptoms of post-traumatic stress disorder, many others demonstrate resilient responses or subclinical symptoms. Trauma's effects can be subtle, insidious, or outright destructive. When we talk about psychological factors that influence consumer decisions, we are referring to the workings of the
1 GROUP 3
mind or psyche: motivation, learning and socialization,
attitudes, and beliefs.
Psychological factors are the elements of your personality
that limit or enhance the ways that you think. Your personality can render something as simple as conversation extremely difficult or very easy.