Questionnaire

We are the students at East West University and as a part of BBA program we are doing the course of
“Marketing Research”. For the requirement of this course, we need to conduct a survey on the topic
“Factors Affecting Females Using Bike Ride-Sharing Apps”.

Bangladesh where public transports have always been unsafe for the women. Nowadays females are
concerned about their safety both in the public transport service and ridesharing services, the research
aim is to identify the key factors that effects female consumers of using ride sharing services.

We are going to take your opinions and suggestions about this topic. We are ensuring the fact that, all the
data will be remain confidential and will be used for academic purpose.

Section-(A)

Demographic Information

1. Gender

a) Male b) Female

2. Age

a) 21-25 b) 26-30 c) 31-35 d) 35-40 e) Above 40

3. Education
a) SS b) HSC c) Undergraduat d) Graduat e) Post- f) Others____
C e e Graduate

4. Profession

a) Businessperson b) Govt. Employee c) Private Employee

d) Student e) Others (Please specify) _________

5. What is your family monthly income (in BDT)?

 a)20,001-30,000 b) 30,001-40,000 c) 40,001- 50,000 d) 50,001 -60,000e) More than 60,000

Section(B)

Psychographic Information

6. What is your hobby?

a) Watching TV b) Chatting with c) Reading books d) Watching TV e) Using Internet

friends

7. Rank your favorite TV channel according to preference (5= most preferred, 1=

least preferred)

a) Zee Bangla b) Star Movies c) Sony Tv d) ATN Bangla e) T-Sports

8. How frequently do you use the bike ride sharing apps (in a week)?

a) 0 b) 1-2 times c) 3-4 times d) 5-6 times e) Others (please specify)

9. What services do you usually prefer in your day-to-day life?

a) Public b) Bike Ride-sharing c) Own Vehicle d) Rent-a-car e) CNG/Taxi

Transportation service service

10. What is your perception towards ridesharing service in Dhaka city?

a) Worse b) Bad c) Average d) Good e) Excellent

11. Will you recommend other women to use ride sharing apps?

a) Never b) Probably will c) Neutral d) Probably e) Will

recommend not recommend will recommend
recommend

12. Did you ever faced any difficulties while taking ride sharing services?

a) Yes b) Probably c) Don’t know d) No

13. If yes, then what are the primary factors that will be responsible for choosing bike ride sharing service over
traditional transportation services?

a) Cost b) Waiting Time c) safety d) public image e)

f) g) others
 Section-(C)

[Please put your level of agreement with the following statement in the 4-point Likert Scale
and put a tick (✓) mark on your respective answer.]

SN Statements Strongly Agree Neutral Disagree Strongly

Disagree
Agree (4) (3) (2)
(1)
(5)

14 Giving access to a smartphone via applications PR2

may result in access to personal data.

15 The price I pay for ride-sharing service is PR2.1

reasonable.

16 Using late-night ride services poses a risk to SF2

female consumers' safety.

17 Examining whether any prior accident SF2.1

record can explain the driver's driving skills.

18 Religion constrains and social image is an issue SB2

for females to use rideshare services.

19 Convenient (easy to use) App SB2.1

settings mean better service.

20 Using Smart phone technology to share GPS TB2

location and riding information with family
members is an issue.

21 Using smartphone applications and internet TB2.1

connectivity can ensures consistent service

22 Ride-sharing services help to free-up parking MB2

spaces.

23 The service is always available whenever I MB2.1

want to find a ride.