ADITANAR COLLEGE OF ARTS AND SCIENCE , THIRUCHENDUR

DEPARTMENT OF BUSINESS ADMINISTRATION

A STUDY ON CUSTOMER SATISFACTION TOWARDS D-MART AT THOOTHUKUDI

QUESTIONNAIRE

1) Name of the respondent:

2) Age :

a) Below 20Years b) 21years to 30years

C) 31 years to 40 years d) above 40 years

3) Marital status:

a) Married b) unmarried
4) Gender:

a) Male b) female c) transgender

5) Address:

6) Educational qualification:
a) Illiterate b) school education c) graduate

d) Post graduate e) professional

7) Occupation:

a) Government employee b) Private concern employee

c) Business man d)Other

8) Monthly income?

a)Bellow Rs. 5000 b)Rs. 5001- Rs.10000

c) Rs. 10001- Rs 20000 d) above Rs. 20001

9) How much do you spend on purchase per month?

a) Below Rs. 1000 b) Rs. 1001- Rs. 3000

c) Rs. 3001 – Rs. 5000 d) Rs. 5001 –Rs. 8000

e) above Rs. 8000
10) Mode of payment
a) By cash b) By credit card c) By debit card d) online payment

11) What is the distance between your residencesto D-mart?

a)Below 2km b)2Km - 4km c) 4km – 6km

d) 6Km – 8km e) Above 8km

12) Mode of transport

a) By walk b) By bus c) By auto

d) By car e) By two - wheeler

13) At what time do you prefer to purchase the products?

a) Morning b) Afternoon c) Evening d) Night

14) State the frequency of visiting this D-mart

a) Once in a week b) Twice in a week c) Once in 15 days d) Monthly

15) What are the factors influenced you to purchase in the D-mart?

a) Friends b) Newspaper c) TV adds

d) Satisfied customer e) Others

16) Why do you prefer to make your purchase in D- mart?

a) Service b) Availability / variety c) Price d) Quality

17) Which category of products do you prefer to buy frequently?

a) Ethnic wears b) Food products c) Cosmetics

d) Electronics e) Other
18) Have you seen advertisement of d-mart?

a) Yes b) No

19) Do you wait for offer to make purchase?

a) Yes b) No

20) Are you satisfied with the services provided by d-mart?

a) Yes b) No
21) Your satisfaction level
PARTICULARS STRONGLY AGREE NO OPINION DISAGREE AGREE
AGREE
The d-mart has
good infra
structure facility
Is the car
parking place is
adequate
Is the store
atmosphere in
clean and neet

Whether the
products are
good quality in
the d-mart

Are the
branded
products
available
Whether the
price is
reasonable

Have they
arrange the
products
properly
Whether the
billing system is
quick

Is the customer
service good

Is the employee
attitude good

Not provision
of bag to carry
the goods
22) Rank the following features of D- mart on the basis of your evaluation?
(I) PRICE
1 2 3 4 5

(ii) QUALITY

1 2 3 4 5

23)Do you recommend the D-mart to others?

a) Yes b) No

Thank You