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  • A Study On Consumer Brand Preference of Aqua Pure Plus PVT LTD With Special Reference To Kallakurichi City Questionnaire

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    Saratha Shanmugam
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    The document appears to be a questionnaire for a study on consumer brand preferences for Aqua Pure Plus private limited's water purifier models in Kallakurichi City. The 21-question survey collects information on respondents' demographics, income level, preferred Aqua Pure Plus model, purchase and after-sales service experience ratings, influences on purchase decisions, and assessments of the brand's advertising, costs, warranty, spare parts, long-term performance and overall satisfaction. The goal is to understand customers' perceptions of Aqua Pure Plus in key areas to aid the company's marketing and product strategies.

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    AMC.1 Questionnaire

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    The document appears to be a questionnaire for a study on consumer brand preferences for Aqua Pure Plus private limited's water purifier models in Kallakurichi City. The 21-question survey collects information on respondents' demographics, income level, preferred Aqua Pure Plus model, purchase and after-sales service experience ratings, influences on purchase decisions, and assessments of the brand's advertising, costs, warranty, spare parts, long-term performance and overall satisfaction. The goal is to understand customers' perceptions of Aqua Pure Plus in key areas to aid the company's marketing and product strategies.

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    © All Rights Reserved
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    62 views2 pages

    A Study On Consumer Brand Preference of Aqua Pure Plus PVT LTD With Special Reference To Kallakurichi City Questionnaire

    Uploaded by

    Saratha Shanmugam
    The document appears to be a questionnaire for a study on consumer brand preferences for Aqua Pure Plus private limited's water purifier models in Kallakurichi City. The 21-question survey collects information on respondents' demographics, income level, preferred Aqua Pure Plus model, purchase and after-sales service experience ratings, influences on purchase decisions, and assessments of the brand's advertising, costs, warranty, spare parts, long-term performance and overall satisfaction. The goal is to understand customers' perceptions of Aqua Pure Plus in key areas to aid the company's marketing and product strategies.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    A Study on Consumer Brand preference of Aqua Pure Plus pvt Ltd with special reference

    to Kallakurichi City
    Questionnaire

    1. Name:
    2. Gender: Male

    Female

    3. Age:
    a) 20-30 B) 30-40 c) 40-50 d) 50-60 e) above 60
    4. Occupation:
    a) Private employee b) Governmentemployee c) Business man d) Student e) Others
    5. Family income (per month)
    a) 10000-20000 b) 21000-30000 c) 31000-40000 d) 41000-50000 e) and above 50000
    6. Which brand you prefer in Aqua Pure Plus model?
    a) Aqua Grand + b) Nano Pure c) Nano Diamond d) Nano Silver
    7. How would you rate your experience with Aqua Pure Plus machine? For (purchase)
    a) Agree b) StronglyAgreec) Neutral d) Disagreee) Strongly disagree
    8. How would you experience with Auqa Pure Plus machine? For (service)
    a)Agree b) Strongly Agree c) Neutral d) Disagreee) Strongly disagree
    9. Which is the media in which you have seen the advertisement of Aqua Pure Plus?
    a) Television b) Newspaper c) Magazine d) Banners e) Internet
    10. What is the maintenance cost (per month)
    a) 1000 b) 2000 c) 3000 d) 4000 and above
    11. How long you use the Machine?
    a) 1 year b) 2 years c) 3 years d) 5 years and above
    12. State the reason for purchasing this brand?
    a) Comfort b) style c) advertisement

    13. What do you feel about the cost of the Machine?


    a) Agree b) StronglyAgree c) Neutral d) Disagree e) Strongly disagree
    14. Did you get any warranty period?
    a) Yes c) No
    15. Are you satisfied with the spare parts available with local dealers?
    a) Highly Satisfied b) satisfiedc) Neutral d) dissatisfied e) highly dissatisfied
    16. Are you satisfied with after sales & service?
    a) Highly Satisfied b) satisfied c) Neutral d) dissatisfied e) highly dissatisfied
    17. What is your opinion about the long riding of this Machine?
    a)Agree b) Strongly Agree c) Neutral d) Disagree e) Strongly disagree
    18. Why did you prefer this model/Machine?
    a) Price c) After sales service d) power
    19. Who influenced you more in your buying decision of Machine?
    a) Self b) family members c) friends/relatives d) media
    20. In your opinion, what role advertisement plays?
    a) provides important details b) creates awareness c) misleading
    21. How do you feel about the overall performance of the Machine?
    (a) Agree (b) Strongly Agree (c) Neutral (d) Disagree (e) Strongly disagree

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