A STUDY ON TRADERS PERCEPTION AND EXPECTATION TOWARDS ANCHOR

PRODUCTS OF K ELECTERICALS WITH SPECIAL REFERENCE TO

COIMBATORE CITY

1. Name of the dealer

2. Age

a)20-25 b)25-30 c)30-35 d)35-40 e)40above

3. Gender

a)Male b)Female

4. Educational qualification

a)UP to+2 b)UG c)PG d)Others

5. Income level

a)UP to 15000 b)15000-20000 c)20000-25000 d)25000-30000 E)above30000

6. How many years past you had been in this electrical business?

a) Below 1 yrs b) 1-5yrs c) 5-10 yrs

d) 10-15 yrs e) 15-20 yrs f) above 20 yrs

Branches if any? _______________________________

________________________________

7. What are the brands you are dealing?

a) Anchor b) Kundan c) Daspan

d) E-Fab e) Lisha f) Million g) Others

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8. Where do you purchase Anchor products?

a) Coimbatore b) Other areas c) Directly from company

9. Do the customers insist on a specific brand?

a) Yes b) No

10. If yes what brand do they insist specifically?

a) Anchor b) Kundan c) Daspan d) E-Fab

e) Lisha f) Million g) Others

11. If no what brand do you recommend?

a) Anchor b) Kundan c) Daspan d) E-Fab e) Lisha f) Million

g) Others

12. Why do you recommend that brand?

a) Price b) Quality c) Delivery d) Margin

e) Brand image f) Replacement g) Credit period h) Others

13. What is your opinion towards Anchor products

Factors V.Good Goods Average Poor V.Poor

Features

Convenience

Package

Maintenance

Durability

Brand name

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 Replacement

Price: Highly priced \ Reasonably priced \ Moderate price.

14. What kind of promotion tools do you expect from Anchor?

 Trade discount

 Electrical meetings

 Advertising

 Gift coupouns

 Tours and trips

 Others

15. Are you satisfied with promotion tools you receive?

a) Yes b) No

If no what is your further expectation?

16. What is your mode of payment for purchase?

a) Cash payment b) Credit payment

17. If credit payment, what is the period of credit available?

a) 1-2 weeks b) 2-4 weeks

c) 1-2 months d) more than 2 months

18. Are you satisfied with credit facilities?

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 a) Yes b) No

If no what is your further expectation?

________________________________

19. On the whole are you satisfied with Anchor products?

 Highly satisfied

 Satisfied

 Neither satisfied nor dissatisfied

 Dissatisfied

 Highly dissatisfied

20. Which segment of buyers you deal with?

Anchor Daspan Kundan Lisha Mk Others

Domestic

Industrial

Commercial

21. Would customers prefer Anchor as other alternative?

a) Yes b) No

22. Would customers prefer any other alternative to Anchor?

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 a) Yes b) No

23. Are you willing to deal with following new Anchor products?

 Energy meters

 Cam switches

 Tape rolls

 Industrial fuses

24. Do you have any deal with following new Anchor products?

a) Yes b) No

If no why ______________________________________

25. Suggestions if any: _____________________________