ANNEXURE

QUESTIONNAIRE FOR RETAILERS

We are carrying out a study on retail promotion strategy on Montrose brand. We

would appreciate if you will please convey your view on the different questions
referred to this questionnaire. On behalf of the sponsor of this research study I
thank you for sparing your valuable time.

Name of the shop…………………………………………………………..

Address ……………………………………………………………………...

1. Which Cables you sell in the market?

a) Branded
b) Local
c) Both
2. In your view which Cables do the customers prefer?
a) Branded
b) Local
3. How many brands you sell?
a) Only1 b) 2 Brands

c) 2 to 5 Brands d) More then 5

4. Which Cable is having mostly the higher demand?

a) Montrose b) D-Link c) Finolex
d) Quantum e) other
 5. Which brands of Cables do you stock?
a) Montrose
b) D-Link
c) Finolex
d) Quantum
e) Other

6. In your opinion how much pricing factor affects to the customer?

a) Very much
b) Almost
c) Less
7. According to you, does in-store advertising have an effect on the
consumers’ preference?
a) Yes
b) No
8. In present scenario which one are the most important factors for
customers, which affects the purchasing decision?

a) Price
b) Quality
c) Brand
d) Availability
e) Advertisement
9. What is the profile of your typical consumer?
a. General Buyer
b. Contractor
 c. Consultant
10. In how many days you receive the product after placing the order?
a. One / Two Day
b. One weeks
c. Monthly

11. Opinion/suggestion for Montrose Network.

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Thanks for giving important details Name & Signature

 QUESTIONNAIRE FOR CUSTOMER

We are carrying out a study on retail promotion strategy on Montrose brand. We

would appreciate if you will please convey your view on the different questions
referred to this questionnaire. On behalf of the sponsor of this research study I
thank you for sparing your valuable time.

Name :

1. Category:
a) General customer
b) Contractor
c) Engineer
d) Consultant

2. Which brand of Cables do you use?

a) D link
b) Montrose
c) Finolex
d) Other
3. Are you aware of Montrose Brand?
a) Yes
b) No

4. How frequently do you purchase cable products?

a) Once in a week b) Once in a month c) Occasionally d) Frequently

5. What are the factors that influence your purchase decision for the

products?

a) Quality b) Price c) Brand image d) Package

6. How did you come to know about the Montrose product?

a) Through advertisement

b) Through Dealer

c) Through other customer

7. Are you satisfied with dealers of cable products?

a) Yes

b) No

8. Do you have any complaints about the Montrose products?

a) Yes

b) No

9. If yes about what

a) Quality

b) Price

c) Packing

d) Quantity

10. Do you think that Montrose products are better than other products?

a) Yes

b) No
11. Which size of box do you prefer for the cables?
a) 100 meter
b) 305 meter
c) 500 meter

12. Opinion/suggestion for Montrose Network.

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Thanks for giving important details