Questionnaire 1. Do you stock Berger paints?

a) Yes b) No

2. If no would you like to deal with Berger paints over Asian paints? a) Yes b) May be c) No

3. If yes what would you expect from the company? a) In timely delivery b) Profit margin c) Promotions 4. Which category of paints is sold mostly? a) Decorative b) Industrial 5. Which brand is mostly preferred on decorative segment? a) Asian paint b) Berger c) Nerolac d) ICI

6. Who are your major customers? a) Painters b) Builders c) Household

7. How many customers do you get in week? a) 10 -20 b) 21 -40 c) 41 -60 d) more than 60

8. While purchasing paints what does the customers look for? quality Asian Berger Nerolac ICI Shalimar No of shades price brand Others

9. How long have you been in the paint business? a) 0-2 b) 3-5 c) 6-8 d) More than 8

10) Do you think that market place has potential for Berger paints? a) Yes b) No

10. From where do you source products? a) Depot b) Distributers c) Dealers d) Wholesalers

11. How do you rate the distribution channels of the following paint brands? Very good Asian Berger Nerolac ICI Shalimar Good average Poor

12. How much time does the companies are taken for delivery of the products after ordering? 6-12 hrs Asian Berger Nerolac Shalimar ICI 1-2 days 3-7 days More than 7 days

13) Is there enough supply of stock to meet your requirement? a) Yes b) No

14. What do you think about the Berger for its success? Very good No of shades Profits Distribution Benefits Poor Neutral Good Excellent