Aqualisa Quartz: -What are the Quartz value propositions to the plumbers and consumers?

-What is it worth to convert a plumber to Quartz? ...What is it worth to convert a Consumer? -Why is the Quartz Shower not selling? -Aqualisa spent over 5.8 mm pounds sterling developing Quarts? Was it worth it? -What should Rawlison do to generate sales momentum for the Quartz product? ----Should he change the marketing strategy to target consumers directly, target the DIY market, or target developers? ----Should he lower the price of Quartz? ----Or maybe something different altogether? Kone: 1. What should be the selected price you would set for new Mono-Space and specify the position the new MonoSpace relative to the existing product line in terms of features you would market. In other words, where does the Mono Space fit into the price/performance matrix compared to Kone's other products and those of competitors? 2. How important is this product launch to Kone? 3. What can be learned from the test market and launches in other markets? 4. How do you expect competitors to react? Calyx Flowers a. identify the key problems for Calyx Flowers and propose a course of action. b. Which attributes are important to people when they buy flowers? c. How do the various flower buying segments differ in their motivations for buying flowers? d. Which Segment can Calyx Flowers deliver superior value relative to the competition? The New Beetle A. What is the VW Brand meaning? (What does it stand for?) B. What is the appeal of the New Beetle? C. Why is the positioning decision termed mission impossible? D. Which of the different positioning options would you recommend pursuing and why? E. In what way does the positioning decision affect the pricing and media selection decisions?