Prepared by:

Saqib Mahtab Khan [Roll: 202-61-025, Batch: 61E]

Saurav Paul [Roll: 202-61-033, Batch: 61E]
Nafish Intasher Nafi [Roll: 202-61-034, Batch: 61E]
Syed Mashad Mahmud [Roll: 202-61-045, Batch: 61E] Prepared For:

Mr. Md. Ridhwanul Haq, PhD

Professor
Institute of Business Administration (IBA)
University of Dhaka

Institute of Business Administration (IBA)

University of Dhaka
OBJECTIVE
S
Industry and Company Analysis

Operational Activities and IMC Strategies of Robi 10 Minutes School

Challenges Faced by 10 Minutes School and Strategies to Overcome the

Challenges
COMPANY
PROFILE
 Founded in 2015 by Mr. Ayman Sadiq.
 Primarily started as a You Tube channel.
 Main objective of this platform was to reach massive number of people for accessible education
that can actually reduce the education problem in our country.
 At present, Robi 10 Minutes School has Website, Mobile app, You Tube Channels and Facebook
page with around 400 employees.
 More than 2 million students starting from Class 1-Class 12, University Students and also job
seekers or job holders.
 10 Minutes School has achieved different awards including GIST-Technology Award 2016, BRAC
Manthan Award 2016, Swiss Embassy Award for Social Impact, YSSE Award etc.
 10 Minutes School offers both free and paid courses.
 A Digital Platform with recorded course contents where students can enroll and avail the courses
Vision of Robi 10 Minutes School

Provide quality free Reach around 40 lakh Collaborate with Assist a large working
education all over students throughout Schools and Colleges population for skill
Bangladesh Bangladesh development
Current courses offered

• All subjects are offered for free including 14 subjects in Humanities, 5 subjects in General, 8 subjects in
Class 1-12 Science, 8 subjects in Business Studies

Admission Tests
• 7 courses offered including Medical, Engineering, Dhaka University and other admission tests
Preparation

Skill • 40 courses are offered including 5 courses in Language learning, 5 Kids courses, 19 courses in Skill
development, 8 Professional courses, 3 courses in Job recruitment, 1 course for Competitive exams and
Development 3 Crash courses for SSC and HSC examinees. Most of the courses are paid but some courses are free.
Industry Analysis
• The Market Leader
• Sponsored by Robi Axiata Ltd
• Working with ICT ministry of
Bangladesh
• Government run platform
• Content: 2,69,854+
• Model content: 953+
• Members: 4,21,895+
• Specialized for job recruitment
• Students: 1,19,000+ Questions:
1,14,852+ Job Tests: 223+
Online viewer: 3071+
• Specialized on freelancing and
online content creation
• Students: 132734+ Course: 132+
Teachers: 545+
• Video Tutorials: 12,000+ Quiz:
1500+
• Provides education in rural areas
• Video tutorial: 50+ Blog: 11,000+
Challenges Faced

Website Sponsorship
Popularity
Development or Finance
Coping up with the challenges

Technical
Partnership Publicity
Support
IMC Activities

Publicity by
Personal
Associated Campaigns
Branding
Partners
IMC Activities

Interactive
Facebook Sales Promotion
Marketing with
Advertising with Bkash
Likee
IMC Activities

Direct Marketing
THANK YOU