Professional Documents
Culture Documents
Unit 1.
1 look after. 4 charge. 7 lead
2 report. 5 closely. 8 running
3 involves. 6 head
Unit 2.
Choose the correct option.
Choose the word that best completes the sentence.
1 Brand stretching can sometimes go wrong and
a brand.
a decrease b disappoint c devalue(phá giá) d decline
2 The company is taking a very cautious(thận trọng) to changing its strategy.
away b method c system d approach (tiêp cận)
7 They did not want to into any new markets until they were sure that the
product was perfect.
a attempt b dispatch c venture d stretch
8 Changing the packaging(dóng gói) alone will not necessarily improve the brand
.
a image b impression c mark d opinion
10 The company of a bird flying over a palm tree is recognisable around the
world.
a face b logo c picture d device
Unit 3.
1 employer, CVs
2 jobseekers, apply
3 gained, intern
4 came across, recruitment (tuyển dung)
5 sort out, position
6 motivated, communicative
7 clichéd
8 interview, value
I’m looking for a new job. Currently I am 1 for selling insurance to new customers and because I’m a
very 2 person, I meet and sometimes exceed my monthly sales targets. However, I don’t enjoy selling
directly to customers anymore and am going to apply3 a job as a Customer Services Manager. I’ve
4
a lot of experience over the last year working here and feel that the skills I’ve acquired will transfer
well to customer services.My boss says that I come 5 well on the phone and that customers respond
positively to me.My greatest strength is 6 out problems quickly and ensuring that the client is happy
with what they have bought. When I was at university I did a six-month 7 with a major retailer and I
would like to find a job in retail now.
I worked on my CV over the weekend and I think that it will 8 out from those of other 9 when I
send it to potential 10 .
Unit 4.
Large or small
Surviving in today’s global market is a challenge for companies of all sizes as they
1
strategies to 2 with the major 3 and to produce innovative products.
Thanks to digital technology, businesses are able to target customers anywhere in the world.
The 4 markets are providing opportunities for both new and established companies to
expand their customer bases. These companies certainly do not want to 5 these
opportunities created by new technologies. Cautious companies which are not willing to
6
risks are the ones that will be left behind. Furthermore, profit 7 can be high for
those online businesses who do not have to have to invest in expensive premises. The
successful businesses will be the ones who can 8 any problems they meet and
9
up with plans to deal with the fast-changing face of global supply and demand in
today’s global economy. Consequently, they may then become targets for takeover
10
by larger competitors.
Unit 1.
C. 1 look after 2 report 3 involves 4 charge
5 closely 6 head 7 lead 8 Running
A. 1 decision-making 2 bureaucratic
3 successful 4 fabric 5 organisational chart
6 job title 7 delegated 8 join
Unit 2.
1
1c
2d
3b
4a
5c
6b
7c
8a
9d
10 b
Unit 3.
1 employer, CVs
2 jobseekers, apply
3 gained, intern
4 came across, recruitment
5 sort out, position
6 motivated, communicative
7 clichéd
8 interview, value
9 résumé, stands out
10 responsible, flexible
1
1b
2a
3b
4c
5b
6c
7a
8a
9c
10 b
Unit 4.
1 acquires 2 come up with 3 developing
4 innovative 5 major player 6 merge
7 performance 8 profi t margin 9 tackle
10 takeover
1
1b
2c
3a
4d
5a
6c
7d
8b
9c
10 a