Media Innovation For Visual Communication 1 Brief 5 - 2023

Cape Peninsula University of Technology

PHOTOGRAPHY 2

subject Lecturer: Project Sem. Nr.of Project Intro Deadline

code: Nr. Week days

MDI160S Jean Claude 3 T2 4 C 19/09/2023 C 23/06/2023

Nsabimana B 26/06/2023 B 30/06/2023
A 03/07/2023 A 07/07/2023

INTRODUCTION TO NATURAL & STUDIO LIGHT

Project: Portrait Corporate Headshots from Start to Finish

1. BACKGROUND
A portrait photograph is a great way to show your subject face. There are many different styles of
portrait photography, but we are going to focus on corporate headshot photography which is one of
the most popular. This type of portrait usually works better with only one light and reflector to create
dramatic lighting effects that help emphasise your subject’s features while downplaying any flaws or
imperfections by using shadows and highlights.

2. LEARNING OBJECTIVE
The key lesson to take away from this project:

Project Description
Introduction to natural light and studio light: different techniques in studio and natural light using
different moods while using the same subject matter.

Learning Objective:
● Apply theoretical knowledge
● Use different light sources in a portrait for different moods, emotions and expressions.
● Using basic light on Campus outside or inside buildings.
● Cropping images techniques by using different aspect ratios.
● Presentation skills in electronic format by using a proper Photo Grid Layout.

3. BRIEF
Why are we doing this project?
The purpose of this project is based on understanding both natural and studio lighting in photography
but focusing on Portrait Corporate headshots. Therefore you’re required to come up with a Creative
Corporate Headshots Photography to be used for your Linkedin profile, you will be working in a group
of 4, whereby each one of you will play a role as a Director, Photographer, Assistant and Model.

How are you going to do it?

The Process and progress of this project is based on the following:
● Digital Exercise: Grid and aspect ratio Layout
● Create a formal or Smart Casual Moodboard Outfit.
● Find 1x Portrait Photographer and showcase 4x of his/her pictures that stood out for you.
● Create a Repertoire of inspirational images of a studio single light + reflector and natural
Headshot photography that will guide you during your photo shoot on both in Natural and
Studio lighting.
 ● Booking your studio time slot together with your partners in a Group of 4. And then shooting 6
Styles Vertically and horizontally in the studio using the strobe light and reflectors as bellow:
2x High Contrast Light At 90 ° angle (1x Vertical and 1x horizontal)
2x Diffused Light At 90 ° angle With Reflector (1x Vertical and 1x horizontal)
2x High Contrast Light At 45 ° angle (1x Vertical and 1x horizontal)
2x High Contrast At 45°angle with Reflector (1x Vertical and 1x horizontal)
2x Diffused Light At 45° angle with Reflector (1x Vertical and 1x horizontal)
2x Diffused Light At 90° angle With Reflector with rim/back Light (1x
Vertical and 1x horizontal)
Remember each one of you will play a role as a Director, Photographer, Assistant and Model.

● Book a camera as a group for the natural light shoots; outside and inside the building on
Campus. Shoot 4 portrait style shots Vertically and horizontally with a small aperture -
shallow Depth of Field. Strictly (M) Manual Mode.

2x Indoor Natural Light/window light (1x Vertical and 1x horizontal)

2x Outdoor Natural Light (1x Vertical and 1x horizontal)

What will be the result of this project? The final result will be based on the following:
● An InDesign Template showcasing all your 16 images in total. To be submitted in Photo 2
Final Portal
● Best 5 images, beautifully layered out
● An A2 Black card Window Mount with 5 printed gloss images in different aspect ratios. To be
pinned up on the wall.
● Linkedin profile with your headshot photograph Jumbo size print mounted on A5 black card
with white borders
ASPECT RATIO & IMAGE CROPPING

Aspect Ratio Cropping Style

3:4 ½ Body Shot with more negative space above the head. STUDIO LIGHT

2:3 Headshot Wider Crop. STUDIO LIGHT

3:2 Headshot Filling Frame Crop. STUDIO LIGHT

1:1 Headshot Closer Crop. NATURAL LIGHT

16:9 Head and shoulders Rule thirds or Golden Spiral Crop. NATURAL LIGHT

7. ASSESSMENT CRITERIA
These are the main technical keypoint you will be marked on:
● Attendance & Consultation 10%: Present at the brief, and consulting with the lecturer.
● Research & Concept 15%: Shooting preparation, Outfit mood board and Repertoire.
● Available Light 20%: Shots with a Short depth of field, with good exposure & composition.
● Studio Light 20%: Subject composure, focus Sharpness, dramatic shadows & highlights.
● Final 5 photographs 25%: Glossy printed in required ratios mounted and labelled on A2.
● Presentation & Execution 10%: Linkedin Profile, Correct use of Image placement, and
correct labelling.

Marking Rubric with percentage variousion:

Outstanding Meritorious Substantial Meeting Did not Meet
Achievement Achievement Achievement Requirement Requirements

80% - 100% 70% - 79% 60% - 69% 50% - 59% 0% - 49%