MARIANO MARCOS STATE UNIVERSITY

College of Business, Economics, and Accountancy

“PETRON CORPORATION”

“Group Performance Task: ANALYZING THE GENERIC

COMPETITIVE STRATEGIES”

BA27- STRATEGIC MANAGEMENT

Agcaoili, Richee P.
Antiporda, Jazen Kate U.
Antonio, Khristian Rosswell C.
Caagoy, Ayessa Mae
Dumalag, Kefline Lyca A.
Gonzales, Clarence Q.
Rinen, Claralain Ella M.
Tabladillo, Chritian Justin
Tacsiat, Reena Janery T.
Ugot, Rosel P.

Margarita G. Hillario
INSTRUCTOR

#16S Quiling Sur, City of Batac, Ilocos Norte

 cbea@mmsu.edu.ph  (077) 600-3736 www.mmsu.edu.ph
 MARIANO MARCOS STATE UNIVERSITY
College of Business, Economics, and Accountancy
COST LEADERSHIP
STRATEGY
 Petron utilize
economies of scale
and produce products
at a low cost and, as a
result, offer products
at a lower selling
price than that of its
competitors.
 Access leading fuel
providers with its
low price and
high-quality
product. This firm
adopts strict cost-
reduction measures to
meet the market price
and remain
profitable. To assist
production processes,
using the Petron’s
product leadership
extends to the
premium line of
engine oil that exceed
global standards.
#16S Quiling Sur, City of Batac, Ilocos Norte
 cbea@mmsu.edu.ph  (077) 600-3736 www.mmsu.edu.ph
DIFFERENTIATION FOCUS STRATEGY
STRATEGY
 The Petron  Petron Corporation
Corporation focuses their strategy
differentiation strategy into retailing gasoline,
focuses on delivering diesel, and autoLPG
a consistent customer to motorists and the
experience through public transport
innovative products sector.
and services.  Petron focus on
 The Petron through world-class
Corporation can find products, quality
different ways to service, as well as
develop exciting rewards and
differentiation, such as privileges. These
by focusing on brand values are at the
empowering core of the companies
employees and of Petron’s marketing
improve employee campaign.
services to the  Apart from, they also
customer by sell brands Gasul and
encouraging Fiesta Gas to
teamwork and households and
excellence through commercial
trainings and consumers through an
seminars. extensive retail
network. They fuel
 MARIANO MARCOS STATE UNIVERSITY
College of Business, Economics, and Accountancy

 Petron Corporation  Petron corporation can strategic industries

developing strategic also focus in such as power
partnerships in differentiation generation,
pursuit of growth and strategy, expansion manufacturing,
opportunity to and development of mining, and among
leveraging on their refinery fully others. Petron also are
refining assets to equipped with latest all specially
achieve competitive technology to increase formulated to deliver
advantage base on number of production optimum
cost leadership in of high quality performance. These
which it makes products. To grow, are complemented by
sustainable profits at develop, and increase engine oils designed
lower prices. number of retail to offer the best
stores and be globally engine protection.
competitive.

#16S Quiling Sur, City of Batac, Ilocos Norte

 cbea@mmsu.edu.ph  (077) 600-3736 www.mmsu.edu.ph
 MARIANO MARCOS STATE UNIVERSITY
College of Business, Economics, and Accountancy

REFERENCES:

Petron Corporation - Module 1 Activity - PETRON CORPORATION Strategic Cost and Management
Industry - StuDocu

https://www.studocu.com/ph/document/misamis-university/cost-accounting/petron-corporation-
module-1-activity/30577733

#16S Quiling Sur, City of Batac, Ilocos Norte

 cbea@mmsu.edu.ph  (077) 600-3736 www.mmsu.edu.ph