INSTITUTO POLITÉCNICO NACIONAL

ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACION

UNIDAD TEPEPAN

MERCADOTECNIA Y PROMOCIÓN INTERNACIONAL

Students names:

● Aguilar Hernández Yezli

● Camacho Duarte Jenifer Guadalupe
● Cardoso Cruz Ana Itzel
● Cordero Nieto Luis Kail
● Zaldivar Cedeño Vanesa Guadalupe
● García Ordoñez Irene Yahaira

Teachers name:
● Zavala Gonzalez Erick Roberto

Group: 3NV46
 Types of consumption

Planned consumption: Experimental Consumption:

the consumer makes a reflexive classification 01 02 The consumer buys new products and
of the goods that will be acquired, knows which is willing to try them and leave the old
distribution channel they will go to and usually
ones.
carries a list.

Suggested consumption: Faithful Consumption:

The person trusts the advertisements that
06 03
Only buy the brand you
they have previously seen or heard, but
use regularly.
also analyzes these products looking for
information about them.

Impulsive Consumption: Indifferent consumption:

This consumer is completely influenced to the
05
point of seeing an advertisement and running
to purchase the advertised product.
04 The consumer is only interested in
fulfilling the function he needs and,
generally, that it is within his economic
reach.
 LOCAL PRODUCE

01
¿What is a local product?
01 The local product is that which is markets
in the same territory where is produced,

Consumer
the product local food responds to the
requirements of consumers/clients, as
02 offers a guarantee of quality to while
helping to promote the local development

Quality 03
The success of a local product depends
03 to a large extent on the emotions that it
can generate, that can be enhanced by
design of the wrapping or creativity of
marketing campaigns.
 Dominant Brand

Mercury Saturn
Mercury is the closest It is the ringed planet. It
planet to the Sun and is composed of
the smallest one hydrogen and helium

Jupiter Mars
Jupiter is a gas giant and Despite being red,
the biggest object in the Planet Mars is a very
Solar System cold place
Unique brand recognized by consumers. It is not the only
brand in the market, but a brand whose positioning is such
that it is the only one remembered in its sector
 Substitutable good.
What is it?
Its a product or service that 01
consumers see as
essentially the same or
similar-enough to another
product.
Characteristics.

Both demands are

related to each other,
Giving consumers more
choice helps generate
Type. competition in the
market and lower
prices as a result
Perfect & Less perfect
Substitutes 03 02
 Preferences in
terms of

Design Quality Tastes