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Consumers Buying Decisions Behavior

USERS
The Users are the ones who will use the
product on daily basis with a convenience
GATEKEEPERS 01 and practicality.
They are the ones who will
ultimately give access to the
product to consumers, for example,
news channels, Social Media
companies. That’s where the INFLUENCERS
consumers get the exposure to the The people who will have a good
product. 05 02 experience with the product will pass the
goodwill of to their friends and family
and will Influence their buying decision
later on. These are Influencers.
DECIDERS
The deciders will be the ultimate decision
maker , if the product has benefits, BUYERS
convenient and practical then it can Buyers will be the ones who want to have
impact the decider a positive way. an easy convenient life without any hassle
and want to buy something that benefits
04 03 them and the environment.

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