CONSUMER

By - Saneha

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 What is a consumer?
What is Consumer?

Every person can be a consumer or customer one time or the other. But the
consumer is the person who uses and consumes the product/service. We
can call the consumer end-user or end consumer. Customer, on the other
hand, is the person who does shopping and purchasing of product/service. A
consumer doesn’t resell the product/service; he buys it and uses it.

A consumer is a person who involves in the economy of the country. For

instance, a person purchases products for his family. Now he’s shopping the
commodities, it means that he’s a customer. But when he brings food to the
table and feeds his family members, then they’re the consumer.

According to the definition of the consumer by “Cambridge Dictionary” is as follows;

“A person who buys goods or services for their use”

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Consumer Role

When you buy a gift for someone and give it to him. The user of the gift is a
consumer, and he’s important to the marketers and businesses. It’s
because consumers can check and judge the quality of the product/service
and provide his feedback.

The behavior of consumers tells whether a product is in demand and

working in the market, or it has become obsolete. Businesses study
consumer behaviour to develop a pattern and it helps them to target their
audience.

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Consumer Vs Customer

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The difference between consumer and customer is as follows in the table.

Consumer Customer

It’s the person who uses the It’s the person who does the
 Definition
product/service. shopping.  

The consumer doesn’t resell Customers can buy and

  Resell  
the product/service.   resell it later on.  

  The consumer doesn’t need The customer has to do

  Purchase  
to buy the product/service.   shopping to use it.  

The customer motive is

The consumer motive is to
Shopping Motive   either to use the goods or
use the goods.  
resell them.

 Customers have to make

A consumer can or cannot
  Payment   payment for the goods he’s
pay for it.
shopping.

Family, friends, groups,

Target Group Company or individual.  
individual, company.
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