Master

Builders Solutions
Creating chemistry for
sustainable construction
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www.master-builders-solutions.basf.us for Sustainable Construction

Connecting
to Construction
At BASF, we see infinite possibilities for intelligent, sustainable solutions that can solve the
emerging challenges before us.

Master Builders Solutions, BASF’s brand of advanced
chemical solutions for construction, consolidates all of
BASF’s expertise to create solutions for new construction,
maintenance, repair and restoration of structures. Master
Builders Solutions is built upon the experience gained from
more than a century in the construction industry. The Master
Builders Solutions brand is backed by a global community of
BASF construction experts.
We help solve our customers’ specific construction challenges
from conception through project completion, by utilizing our
know-how across areas of expertise and regions and by
drawing on the experience gained in countless construction
projects worldwide. We leverage global BASF technologies to
develop innovations that help make our customers more
successful and drive sustainable construction.

The broad portfolio under the Master Builders Solutions
brand encompasses concrete admixtures, cement additives,
chemical solutions for underground construction,
waterproofing, joint sealants, concrete repair and protection,
performance grouts and performance flooring.
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Two other long established businesses operate under the
umbrella of BASF‘s Construction Chemicals division in North
America but retain the individual brand recognition established
over many years of leading their respective segments. A full
line of EIFS, stucco systems, and air barriers from our Wall
Systems business provide solutions for energy savings and
beautiful building exteriors. The Watson Bowman Acme brand
has provided a premier line of expansion joint solutions for
over 60 years.
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www.master-builders-solutions.basf.us for Sustainable Construction

Combining Passion
and Innovation
Our people are our brand and we are continuously working for our customers’ success.
The technical experts within BASF are widely respected in the construction industry, actively
leading and participating in key associations, on committees, at seminars and panels. With
a deep understanding of the industry and our customers’ businesses, BASF employees
contribute vast knowledge and talent toward the progress and change that will drive
the construction industry into the future.

It’s our people that make a difference

Passion and commitment are powerful forces in affecting

far-reaching change. In every area of our company, from R&D
and technical service, to sales, customer service and
manufacturing, our people are committed and passionate
about what they do. It shows everywhere: from cutting-edge
research and advancing technologies, to quality products and
unsurpassed customer support. Our passion, extensive
knowledge and pioneering spirit enable us to form the best
team in the industry to help you, our customers, meet the
construction challenges you face every day.

BASF connects the Master Builders

Solutions brand to the construction
industry through over 1,000 dedicated
and talented individuals in North America.

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Innovation

Master Builders Solutions connects nearly 6,400 employees to
form a global network of construction experts. The Technical
Center in Cleveland, Ohio is one of the world’s largest private
facilities dedicated to the science of concrete technology.
With access to extensive state-of-the-art R&D facilities and
technical centers around the world, our talented experts and
highly trained scientists continuously work to improve all
aspects of construction, sustainability and safety.
Utilizing extensive knowledge in emergent chemistries,
material and environmental sciences, engineering,
diagnostics and restoration, BASF has moved the industry
forward. We translate our technological advancements in
chemistry into real-world solutions. For over 100 years,
we have improved the life cycle performance of structures
through comprehensive, tailored solutions utilizing 600
products covering 75 construction product categories.

It takes more than a brilliant idea to

produce an innovative product. It also
takes interdisciplinary cooperation
between research, development,
engineering, production and marketing
experts. Innovations call for strong
entrepreneurship and endurance.
6 Master Builders Solutions Creating Chemistry
www.master-builders-solutions.basf.us for Sustainable Construction

Building a
Sustainable Tomorrow
By anticipating needs and analyzing complex problems, we are able to develop customized
solutions to solve challenges and meet the requirements of every project.

Master Builders Solutions’ innovative systems, customized Lowering heat island effect and

products and expert services are designed to meet or exceed reducing emissions
the highest benchmarks of performance – improving strength,
Contributing to greater energy efficiency

durability, energy efficiency and safety, while making
and reduced utility costs through
construction more economical, enduring and beautiful.
improved insulation and lower lighting
requirements
BASF takes a holistic approach to helping our customers
construct high-performance structures with increased Preserving resources through the use

commercial, environmental and social value. The Master of recycled and renewable materials and
Builders Solutions portfolio contributes to sustainable products that enhance the durability
development in the following ways >> of structures
Reducing risk exposure through

solutions that save labor, enable faster
construction and save customers money
Providing solutions that support water

conservation
Contributing to a healthier environment

for installers and building occupants
through lower toxicity and VOC
emissions as well as products resistant
to the growth of bacteria and fungi
Improving safety with skid-resistant and

seismic solutions
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 8 Master Builders Solutions Creating Chemistry
Concrete Admixtures
For sustainable, value-added concrete
Product solutions for:
 Ready Mixed Concrete
 Precast/Prestressed
Concrete
 Manufactured Concrete
Products
 Underground Mining and
Tunneling Applications
 Concrete Paving
Construction Systems
For durability, efficiency and safety
Product solutions for:
 New Building Construction
 Building Restoration
 Power and Infrastructure
 Parking Garages
and Stadiums
 Performance Flooring
www.master-builders-solutions.basf.us for Sustainable Construction
Essential to the construction of buildings, bridges, highways  Improve the plastic properties
and infrastructure around the world, Master Builders of concrete
Solutions’ innovative admixture solutions help customers  Improve hardened, engineering
produce superior concrete. Master Builders Solutions is properties of concrete
recognized globally at the forefront of innovation, helping
 Ensure high strength and
make many advanced building techniques possible. durability and inhibit corrosion
Our admixtures have been essential ingredients in many  Reduce permeability and
iconic landmarks around the world such as the Burj Khalifa, improve resistance to chemical
the new World Trade Center, the Panama Canal and the attack
Hoover Dam. With a vast portfolio of products, BASF  Ensure enduring, structurally
chemical admixtures help solve the challenges concrete sound colored architectural
professionals face, making concrete easier to place, pump concrete
and finish. From water-reducing chemistry to unique
workability-retaining admixtures and fibers for reinforcing
concrete, BASF’s admixtures utilize the highest quality
materials to help build the world‘s structures.
 Joint sealants ensure
outstanding weather proofing
and protection against extreme
conditions
The Master Builders Solutions line of construction and  Liquid-applied membranes and
restoration solutions consists of high performance products cementitious coatings offer long-
that work together to form integrated, single-source systems lasting waterproofing protection
designed to solve the most challenging applications and  High performance deck
conditions that support structure durability, labor efficiency, membranes offer protection for
and health and safety. heavy traffic environments
We listen to our customers and help diagnose the problem,  Zero shrinkage grouting materials
provide lasting security, stability
then create strategies and system solutions that meet our
customers‘ specific project and logistical constraints. Our and alignment
approach includes a combination of industry-focused  High performance concrete
products and a network of experienced sales and service repair creates long-term integrity
professionals that have been specially trained on and strength
construction challenges.  Water repellents seal and protect
concrete and masonry for years
to come
 Resinous flooring systems
enhance functional life and
reduce maintenance costs
 Wall coatings enhance long term
value by keeping surfaces
beautiful and walls dry
 Underlayments, adhesives and
moisture mitigation solutions
create superior flooring
installations
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Concrete admixtures enhance

the performance characteristics
of concrete construction in nearly
every application

*Photo courtesy Joe Woolhead

Building solutions to help build,

repair and protect the world‘s
structures
 10 Master Builders Solutions Creating Chemistry
www.master-builders-solutions.basf.us for Sustainable Construction

Wall Systems
For energy savings and aesthetics
Product solutions for: BASF provides an extensive range of EIFS, stucco, specialty  Exterior wall systems, insulated
finishes, and air/water-resistive barriers throughout North for every climate
 Residential/Single
America under the Senergy, Finestone and Acrocrete brands.  Architectural finish systems and
and Multi-Family
Innovative wall coatings of extraordinary quality—our coatings with superior durability
 Commercial Structures solutions not only anticipate the building needs of the future, and weather resistance

 Institutional Structures but also restore vitality to buildings of the past.  Fluid-applied air and water-
resistant barriers create high
Wall Systems products and systems address the complexities
performance systems that
of design, performance, affordability, sustainability, climate,
reduce energy consumption and
and speed of construction. Combining knowledge, experience protect buildings from the harmful
and the leading-edge technologies of BASF, Wall Systems effects of moisture in walls
delivers innovative products and systems for every market,
 Patented non-metallic lath
from new to retrofit—in commercial, institutional and
reinforcements that are easy to
residential construction.
handle, corrosion-free and
tougher than metal

Expansion Joint Solutions

For controlling expansion and movement
Product solutions for:
 Bridge and Highway
 Parking and
Stadium Structures
 Commercial and
Architectural Structures
Watson Bowman Acme is the recognized innovator in the  From simple small movement
design, development and manufacture of expansion joint extruded joint seals to state-of-
the-art large movement or
control systems for the construction industry.
seismically designed joint systems
We have developed and manufactured products for some of for the world‘s largest bridge
the world’s most significant and complex structures for over structures
60 years. With an outstanding track record, Watson Bowman  Watertight expansion joints for
Acme has provided engineered expansion control solutions parking structures and stadiums
on such significant projects as the Hoover Dam Bypass
 Sustainable expansion joint fire
Bridge, the George Washington Bridge, the San Francisco-
barrier expansion joint systems
Oakland Bay Bridge project, the Cleveland Inner Belt, Alex
to support health and life safety.
Fraser Bridge, Pearson International, Dallas-Fort Worth and
LAX airports. Our systems can also be found in the Dallas  Broadest range of high
Cowboys Stadium as well as Heinz Field and the Tennessee performance products and
expert engineered solutions in
Titans LP Stadium.
the industry
A qualified team of professional engineers, designers and field
service personnel provide experienced technical support that
is second to none. Customers benefit from the highest quality
solutions to the most complex problems.
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EIFS enable design flexibility

for sustainable building with
high R-values, advanced water
drainage design and low
lifecycle cost

State-of-the-art large movement

or seismically designed joint
systems for the world‘s largest
bridge structures
Construction Chemicals BASF’s solutions for the construction industry:
North America
master-builders-solutions.basf.us MasterAir® MasterPel®
Solutions for air-entrained concrete Solutions for water tight concrete
Admixture Systems
23700 Chagrin Boulevard MasterBrace® MasterPolyheed®
Cleveland, Ohio 44122 Solutions for concrete strengthening Solutions for high-performance concrete
Tel: 1(800) 628-9990
Fax: 1(216) 839-8821 MasterCast® MasterPozzolith®
Construction Systems Solutions for manufactured concrete Solutions for water-reduced concrete
889 Valley Park Drive
product industry
Shakopee, Minnesota 55379 MasterProtect®
Tel: 1(800) 433-9517 MasterCem ® Solutions for concrete protection
Fax: 1(800) 496-6067
Solutions for cement manufacture
Wall Systems MasterRheobuild®
3550 St. Johns Bluff Road South MasterEmaco ® Solutions for super-plasticized concrete
Jacksonville, Florida 32224 Solutions for concrete repair
www.wallsystems.basf.com MasterRoc®
Tel: 1(800) 221-9255 MasterFinish ® Solutions for underground construction
Fax: 1(800) 996-6300 Solutions for formwork treatment
MasterSeal®
Watson Bowman Acme Corp.
MasterFlow® Solutions for waterproofing and sealing
95 Pineview Drive
Amherst, New York 14228 Solutions for precision grouting
MasterSet®
www.wbacorp.com
Tel: 1(716) 691-7566
MasterFiber® Solutions for retardation control
Fax: 1(716) 691-9239 Comprehensive solutions for fiber
MasterSure®
reinforced concrete
Canada Solutions for workability control
1800 Clark Boulevard MasterGlenium®
Brampton, Ontario L6T 4M7 MasterTop®
Solutions for high-performance concrete
Tel: 1(800) 387-5862 Solutions for industrial and commercial
Caribe - Puerto Rico MasterInject® floors
Tel: 1(787) 258-2737 Soulutions for concrete injection Ucrete®
Fax: 1(787) 258-2727
www.caribbean.basf-cc.com MasterKure ® Flooring solutions for harsh environments
Centroamerica - Costa Rica Solutions for concrete curing Enershield®, Senergy,® Acrocrete®,
Tel: 1(506) 440-9110
MasterLife ® Finestone®
Fax: 1(506) 440-9111
www.centroamerica.basf-cc.com Solutions for enhanced durability Solutions for Wall Systems
Mexico MasterMatrix® Wabo®, Jeene®
Tel: 52-55-21-22-22-00 Advanced rheology control solutions Solutions for expansion control systems
Fax: 52-55-21-22-22-01
www.basf-cc.com.mx
for self-consolidating conrcrete
Panama
Tel: 1(507) 300-1360

® = Registered trademark of the BASF-Group in many countries © 2013 BASF Corporation 1030744 rev 11/13