Contents

1.0 BUSINESS DISCRIBTION ................................................................................................................... 4

1.1. PERSONAL DATA ........................................................................................................................... 4
1.2. BUSINESS PROFILE ....................................................................................................................... 4
1.3. PARTNERS: ...................................................................................................................................... 4
1.4. COMPETENCE ................................................................................................................................. 4
1.5. MISSION ........................................................................................................................................... 4
1.6. OWNERSHIP STRUCTURE OF BUSINESS .................................................................................. 5
2.0 BUSINESS LOCATION ........................................................................................................................ 5
2.1. DESCRIPTION ON THE CHOICE OF THE BUSINESS LOCATION .......................................... 5
2.3. EMPLOYEES HOME: ...................................................................................................................... 5
2.4. THE NEED OF THE BUSINESS IN THE MARKET PLACE ........................................................ 5
2.5. THE CONTRIBUTIONS THE BUSINESS WILL MAKE TO THE LOCAL COMMUNITY ....... 5
3.0. INDUSTRY ........................................................................................................................................... 6
3.1. SIZE OF THE INDUSTRY FOR A PROPOSED BUSINESS ......................................................... 6
3.2. THE SIZE OF THE INDUSTRY IN OUR PROPOSED BUSINESS COMMUNITY .................... 6
3.3. KEY CHARACTERISTICS OF THE INDUSTRY TO WHICH THE BUSINESS BELONG TO . 6
3.4. INDUSTRIAL TRENDS AND PROSPECTS: ................................................................................. 6
4.0. ENTRY STRATEGY ............................................................................................................................ 7
4.1. LEVEL OF ENTRY .......................................................................................................................... 7
4.2. CONSOLIDATION ON THE POSITION IN OUR TARGET MARKET ....................................... 7
4.3. WEAKNESS AMONG COMPETITORS ......................................................................................... 7
4.4. OPPORTUNITIES FOR EXPANDING BUSINESS ........................................................................ 7
4.5. COMPETITIVE TRENDS ................................................................................................................ 7
4.6. PRICE ................................................................................................................................................ 7
4.7. FLEXIBILITY OF PRODUCED....................................................................................................... 7
4.8. OUR APPROPRIATE TECHNOLOGY ........................................................................................... 7
4.9. PRODUCT FACILITY AND CAPACITY ....................................................................................... 8
5.0. MEMBER OF OUR ORGANIZATION ............................................................................................... 9
5.1. THE ORGANIZATION PLAN ......................................................................................................... 9
 5.2. MANAGEMENT TEAM ORGANISATION STRUCTURE ........................................................... 9
5.3. RESPONSIBILITY OF MANAGER ................................................................................................ 9
5.4. DESCRIBE THE DUTIES AND RESPONSIBILITY OUR PROPOSED MANAGEMENT TEAM
.................................................................................................................................................................. 9
5.5. THE EVALUATION OF OUR BUSINESS. .................................................................................. 10
8.0. PRODUCTION PLAN ........................................................................................................................ 11
8.1. PRODUCTION AND SALES ......................................................................................................... 11
8.2. MACHINERY /EQUIPMENT ........................................................................................................ 11
8.3. RAW MATERIALS REQUIREMENT ........................................................................................... 11
8.4.UTILITIES/INFRUSTRUCTURE ................................................................................................... 11
8.5 .ADMINISTRATIVE AND SELLING COSTS ............................................................................... 12
EXECUTIVE SUMMARY

We intend to establish the business of burnt clay bricks known as BUKOBA BRICKS
MANUFACTURING CO.LTD. This business will be located at Bukoba area in Kagera. We
have planned to start this business on February 1ST, 2018. The main activities of the business that
planed are to manufacture the clay burnt bricks, supply them to the construction sites according
to the requirement of client and to provide the consultation on using burnt bricks for
construction.

There is chance for marketing opportunity because of present manufactures they are
manufacturing bricks of poor quality with long period of production and they are use the local
methods for manufacturing, the possibility of sales will be high and it is expected to increase for
the coming days due to the increase in number of Contractors Company at Bukoba and present of
transportation means from manufacturing site to the construction site.

Our Company will be of medium size comprise of about 50 employees where skilled as well as
un skilled labors will be employed and also our company will use advanced technology to
manufacture burnt clay bricks such to use electrical kiln, brick machine and excavator.

The total amount of money that we need so as to make this business started is TSH:
800,000,000/= for assets such as land of large quantity in clay, kiln, excavator, brick machine,
bricks loading machine, brick packing system and 2 lorry of 2.3 m3

Our business will require 800,000,000/= but we will contribute 40% and the remaining money is
expected from difference financial managements such as Banks. This loan will be paid within 15
years with interest rate of 5% annually.
1.0 BUSINESS DISCRIBTION

1.1. PERSONAL DATA

Name of the business Partners: BUKOBA BRICKS MANUFACTURING COMPANY LTD

Address: P.O.BOX 1000 BUKOBA,KAGERA

Email: bbricks@ymail.com

1.2. BUSINESS PROFILE

Business Location: Bukoba in Kagera

Legal Form of the business: Limited Company

Type of the plan /work /business: Manufacturing of Burnt Clay Bricks

1.3. PARTNERS:
NAME PROFESSIONAL RESIDENTIAL
AREA
EVODIUS PIUS MINING ENGINEER GEITA

EDGAR LAUREAN BUILDING AND CIVIL ENGINEER BUKOBA

FRANCISLUBINGA BUSINESS ADMINISTRATION BUKOBA

AND MARKETING

1.4. COMPETENCE
Our vision is to utilize our professional knowledge on production of burnt bricks with short time
of production at large quantity and to supply that bricks to the different clients. Mining engineer
shall provide the consultation on how to excavate and processing clay soil for bricks making
while civil engineer deal with bricks quality control and business administrator deal with
advertisement, marketing and selling of bricks

1.5. MISSION
Our mission is to provide burnt bricks throughout the year with high quality and to export burnt
bricks to the outside the country like UGANDA because that country is not far from Bukoba. In
order to improve more production and sells of bricks we have planned to attend different area
where production of bricks done, day and night production and seminars organized with different
institution.
1.6. OWNERSHIP STRUCTURE OF BUSINESS
As we are partners, we’ll contribute about 40% of the whole capital required for the carrying out
manufacturing of burnt bricks. We expect to have the remaining 60% of the capital from external
sources such as banks.

2.0 BUSINESS LOCATION

The business will be allocated at BUKOBA KAGERA. We have intended to start the business 1st
February 2018. The reasons for conducting this business in partner are as follows:

 It is easy to raise capital required because we will contribute 40% of required capital
 The management and production issues will be easy and effective because everyone
among the members has different professionals which required in our business.
 It helps to generate creativity and innovative mind.
The major activity of our Business is to manufacture quality and affordable burnt bricks
to the clients.
Other activity of the business to offer is Consultation on how burnt bricks applicable for
construction activities.
The potential customers are Contractors Company and any other builders.

2.1. DESCRIPTION ON THE CHOICE OF THE BUSINESS LOCATION

The business is expected to be located at Bukoba in Kagera. This is because at Bukoba
there is enough land which has clay soil material for burnt bricks making, sure electricity
for running different bricks machines such as kiln for burning the bricks, high demand of
bricks due to the mode of construction of that area and presence of water which will be
required for production

2.3. EMPLOYEES HOME:

The company will provide the transport to the employees because our industry will be outside of
the settlement of the people

2.4. THE NEED OF THE BUSINESS IN THE MARKET PLACE

In order to improve more our business at the future required enough transportation for our
products to overcome the number of client requirements. And also the way on how to protect our
burnt bricks from rainfall because at Bukoba there is much rainfall throughout the year

2.5. THE CONTRIBUTIONS THE BUSINESS WILL MAKE TO THE LOCAL

COMMUNITY
The business will offer employment opportunities to the community and we expect to employ 50
workers and as the business grows we expect to increase much number of employees.
It will also help the customers to reduce the cost of travelling far following the burnt bricks of
poor quality.
The business will increase the national income through tax payment
3.0. INDUSTRY

3.1. SIZE OF THE INDUSTRY FOR A PROPOSED BUSINESS

The present burnt bricks manufacturers they are produce bricks according to the order of client
where the client required informing manufacturers early before the date of construction to start
and also they use fire wood to burn the clay bricks and it takes almost three days for burning
bricks. Our business will deal with manufacturing bricks by using high technology where
electrical kiln will be used to burn bricks with short period of time almost six hours. And also
bricks will be available all the time without waiting order of client.

3.2. THE SIZE OF THE INDUSTRY IN OUR PROPOSED BUSINESS COMMUNITY

There are many people who belong to the manufacturing of bricks but they are using local
method which causes the low production of poor quality and they consume long time to
manufacture bricks.

3.3. KEY CHARACTERISTICS OF THE INDUSTRY TO WHICH THE BUSINESS

BELONG TO
The size of the firm in the industry is medium interns of the number of employees, capital raised
and area of operation. Average number of employees in our firm is about 50 employees where
brick machine operator, excavator operator, lorry drivers and kiln operators will be required.

3.4. INDUSTRIAL TRENDS AND PROSPECTS:

The trends and prospects of sales in the industry indicate growth due to increase in the number of
Construction Company and expensive of cement bricks and blocks caused by cost of cement at
Kagera.

Growth of our business will be high due to high rate of production of quality bricks and offering
of transportation of bricks from manufactured area to the construction site
4.0. ENTRY STRATEGY

4.1. LEVEL OF ENTRY

The price that we are going to charge will be the same as that of our competitors but we will
provide transportation at low cost and our bricks will be with high quality compare to our
competitors.

4.2. CONSOLIDATION ON THE POSITION IN OUR TARGET MARKET

Availability of raw materials will be around the area of production where brick machine and kiln
will be fixed.

4.3. WEAKNESS AMONG COMPETITORS

They produce bricks of low quality and also they lank means of transportation therefore client
should be find out means how bricks will be transported.

4.4. OPPORTUNITIES FOR EXPANDING BUSINESS

Since the number of customers is increasing due to increase in the construction building, so we
are planning to expand our business in the near future, kiln and brick machine will be added in
order to increase production rate.

4.5. COMPETITIVE TRENDS

Since there is low level of competition in the industry due to un saturated market, most
competing firms do not apply product innovation because they are sure about their sales
regardless they produce products that are of lower quality.

4.6. PRICE

The firms will sell the burnt bricks at normal price as those of the competitors but quality
product, construction consultation and transportation will be cheap.

4.7. FLEXIBILITY OF PRODUCED

The rate of production of burnt bricks can be increases according to the increasing the numbers
of customers and also machines which will be used for production can be transferred easy to
other place where there is enough clay soil for production of burnt bricks.

4.8. OUR APPROPRIATE TECHNOLOGY

Bricks will be burned by using kiln, bricks will be moulded by using brick machine which will
produce hundred bricks at once and clay soil will be excavated by using excavator machine.
Employees will be provided the training on using of different machines in order to increase
efficiency of production.
4.9. PRODUCT FACILITY AND CAPACITY

We are dealing with production of burnt bricks therefore we required kiln for burning bricks
about 1500 bricks for 6 hours, excavator for excavation of clay soil and to load excavated clay to
the brick machine, brick machine with ability to produce 100 bricks at once, water system to the
brick machine and 2 lorrys of 2.3m3 for transportation of burnt bricks to the construction site
5.0. MEMBER OF OUR ORGANIZATION

5.1. THE ORGANIZATION PLAN

NAME NUMBER
DIRECTOR 1
MANAGER 1
MARKETING AND ACCOUNTS 1
ELECTRICAL KILN OPERATORS 4
BRICK MACHINE OPERATORS 8
EXCAVATOR MACHINE OPERATOR 2
DRIVERS 4
EMPLOYEES 29

5.2. MANAGEMENT TEAM ORGANISATION STRUCTURE

EVODIUS PIUS ………………………………………….. DIRECTOR

EDGAR LAUREAN …………………………………………… MANAGER

FRANSIS LUBINGA ……………………………………………… ACCOUNTANT

5.3. RESPONSIBILITY OF MANAGER

i. To make proper planning, organizing, staffing, directing and controlling the business.
ii. To ensure quality and rate of burnt bricks production
iii. To achieving the goals of the business oriented

Monthly salary will be drawn from the business is Tsh900, 000/=

5.4. DESCRIBE THE DUTIES AND RESPONSIBILITY OUR PROPOSED

MANAGEMENT TEAM
NAME DUTIES/RESPONSIBILITY PROPOSED SALARIES
(TSHS)
DIRECTOR Consultation on exaction of
clay soil and mixing of clay 1,000,000/=
soil and Planning and
formulates the objective of
business
MANAGER Quality control of bricks and 900,000/=
Supervisor and recruiting
people
SKILLED EMPLOYEES To receive order from the
manager 450,000/=
OPERATORS To operate kiln machine, 500,000/=
bricks machine and excavator
 during production period
OTHERS WORKERS To receive order from the
other skilled employees 250,000/=

The performance incentive that will provide to member of the management team is to offer
motivation to the employees who are doing well.

5.5. THE EVALUATION OF OUR BUSINESS.

EMPLOYEES EVALUATION
SKILLID EMPLOYEES Efficiency %of completion
and remind
OTHER EMPLOYEES Efficiency %of completion
and remind

Training plan for employees will be conducted for after every six months.

Supporting services
The supporting services that we will require for our business are:

Our bank will be CRDB

Our finance advisor will be CRDB

Our legal advisor will be S&F

Our business/management advisor will be NABAKI AFRCA

The postal services to be used is Tanzania postal co.

Environment protection and accident controller OSHA

.
6.0. PRODUCTION PLAN

6.1. PRODUCTION AND SALES

No Item Total Quantity Sales per day Capacity
Per day /Utilisation
1 BURNT BRICKS 5000 pcs 750,0000/= 100%

6.2. MACHINERY /EQUIPMENT

No Item Unit Price Tsh Maintenance
Costs Tshs
1 KILN MACHINE 200,000,000 150,000

2 BRICK MOLDING MACHINE 30,000,000 50,000

3 EXCAVATOR MACHINE 50,000,000 250,000

4 2 LORRY OF 2.4 M3 40,000,000 70,000

5 PACKING AND LOADING 24,000,000 30,000
MACHINES
344,000,000 550,000
Total

6.3. RAW MATERIALS REQUIREMENT

No Item Total quantity
per day
1 Excavated clay soil 6 m3

2 Water 200 litres

6.4.UTILITIES/INFRUSTRUCTURE
No Item Annual Total Annual Maintenance
Requirement Cost Tshs
Electricity 35,000 units 19,000,000 100,000
Water 230,000 Litres 1,500,000
Fuel 45,000 Litres 9,000,000
Total - 29,500,000 100,000
6.5 .ADMINISTRATIVE AND SELLING COSTS
No Item Quantity Amount Tshs.
1 Accounting Packages 1 Programme 50,000
2 Calling Costs Post Paid 300,000
3 After Sell Services Per 5000 bricks 1,500,000
5 Others 200,000
Total 2,050,000
7. KEY MACHINES REQURED FOR MANUFACTURING OF BURNT
BRICKS

7.1 KILN MACHINE

This will be used for burning of clay bricks where electricity will be used as source of energy

7.2 BRICK MACHINE

Brick machine will be used for moulding clay soil in required shape of bricks
7.3 PARKING AND LOADING MACHINE

This required for loading bricks to kiln and parking bricks for transportation to the site according
to the requirement of client.

7.5 EXCAVATOR
In order to obtain clay soil for brick manufacturing excavator will be required for excavation