Barkha Gupta

Product Manager at Zwayam (Info Edge)

5+ years of experience in B2B and B2C Product Management, software development. Expertise in dealing with
cross- functional teams and handling multiple products from ideation till release & adoption. Experienced in agile
practice, machine learning (AI), design thinking, UX, API, and database. Have driven initiatives across the entire
organization to demonstrate data driven product management

WORK EXPERIENCE
barkhagupta2508@gmail.com
Product Manager
Zwayam (Info Edge)
7597245616 09/2022 - Present,
Achievements/Tasks
Identified need for internal Talent Marketplace, conducted competitor analysis, proposed MVP module
linkedin.com/in/guptabarkha and next set of modules to enhance employee mobility and career growth opportunities
Developed Internal Mobility module as an MVP for the talent marketplace by formulating use cases,
SKILLS understanding user needs, and crafting requirements and developing click-through demo
Introduced User Behavior Analytics (UBA) for the first time in our product, and established it as a
standard practice for new features, resulted in data-driven decision making
Requirement Gathering and
Analysis Implemented Guided Navigation resulting in improved UX and 20% decrease in support request
Integrated GPT-3 to provide real-time job field suggestions during the job creation process
Defining MVP and MAP
Scope Product Manager
Publicis Sapient
Click-through Demo 07/2020 - 09/2022,
Development Achievements/Tasks
Delivered the product vision of mobile app and website through continuous ideation and prototyping for
UX (User Experience) UAE leading power distribution company resulting in 156K installs within 4 months of launch
Design The product was developed from scratch to align KPIs along with specific metrics to track the
improvement in user acquisition and engagement resulting in 9% incremental in CSAT
User Behavior Analytics End to end product management of US based marketing website; launched 2 thought leadership
microsites which received Highly Commended for the best use of a content marketing platform
Product Roadmap Increased the time spent on site by 100% by implementing personalization on the website
A/B tested the landing page and the forms on the web, led to an increase in conversion by 12% and a
decrease in bounce rate by 10% via a guided UX flow
Features Definition
Designed customer journey surveys, ecosystem maps, use cases, and business capability maps to develop a
3/6/9-month product roadmap and execution backlog
Features Prioritization
Drove sprint planning, grooming, program increment planning sessions and reassessed the priorities
around time, cost, risk, and set careful management of customer expectations
GPT-3 Integration
As a Navigator (integral part of leadership team) launched thought leadership competition, boot camp
and product spotlight to position Publicis as a product first brand
Agile Development
System Engineer
Data Analytics Tata Consultancy Services
01/2016 - 05/2018,
User Stories Achievements/Tasks
End to end software development of number management system for telecom clients
Spearheaded 6+ agile transformation project in adopting best practices in resource inventory and
commission management system for a telecom client
Enhanced customer experience by developing a new screen to minimize search operations
ACHIEVEMENTS Lead a team of 7 members for resource inventory, TCS Hosted OSS/ BSS solutions

Certified SAFe 5 Product

Owner/ Product Manager

National Finalist, Hero

EDUCATION
Campus Challenge Season
MBA
4 - 2019
IIM Kozhikode
2018 - 2020,
National Finalist, EXL
Analytics - 2019
B.Tech –Electronics and Communication Engineering
Elected member, Student Global College of Technology (Jaipur)
Council GCT Jaipur 2011 - 2015,