Dubai, UAE

ARIA
+971501011290

VARMA ariavarma@gmail.com

https://ariavarma.com/
UX/UI Designer

EDUCATION ABOUT ME

BACHELOR OF ARTS With a strong passion for creating meaningful and user-centric digital

experiences, I am captivated by the power of UX Design to shape and

UNIVERSITY OF BRITISH
change user experiences for the better. I incorporate the philosophy
COLUMBIA, VANCOUVER

2021 “less is more” into every aspect of my designs and strive to create elegant

interfaces that deliver intuitive and innovative user experiences. I thrive in

• GPA: 3.7
collaborative environments and firmly believe in the power of teamwork.

PROFESSIONAL

CERTIFICATION WORK EXPERIENCE

BRAINSTATION, UX/UI Designer JUL 2022 - DEC 2022

VANCOUVER RINVIO, VANCOUVER

2022
Spearheaded the redesign of a B2B responsive website and mobile app portal

• 5+ projects for the freight industr

Designed Hi-Fi prototypes for responsive website and app desig

• Grade: 98%
Conducted and analyzed A/B Testing for the Rinvio iOS Ap

Collaborated with web developers and stakeholders on new feature site map

SKILLS Managed and wrote the microcopy for the Rinvio App and Website

UX Design Intern JUN 2019 - AUG 2019

Figma
FIRST ABU DHABI BANK RESEARCH & INNOVATION CENTRE, DUBAI
Adobe Illustrator
Ideated, shot and edited marketing videos using Adobe Premiere Pr

Designed newsletters for automated email-marketing using MailChim

Procreate

Utilized Tableau and Excel to analyze and interpret user research for bank app
Balsamiq
design

A/B Testing Communicated visual development through wireframes, prototypes and

mockups for client

’
User Research
Researched and Designed new features for HSBC s mobile app

User Mapping
UX Design Intern JUN 2018 - AUG 2018

Design Thinking MIRUM AGENCY, DUBAI

Visual Design
’
Designed custom vector icons for local banks websites using Illustrato

Utilized Canva, Procreate and Figma to iterate on campaign designs based on

UX Copywriting
client feedbac

Persona Development Conducted social media and design audits for local UAE confectionery brand

Contributed to the ideation and execution of multimedia content for clients ’

PowerPoint
social media platforms

Excel
Staff Graphic Designer AUG 2019 - MAR 2020

Wireframing & Prototyping KITE VANCOUVER, VANCOUVER

Responsive Design Designed 15+ monthly marketing campaign content for all social media

platform
UI Design Systems
Conducted website audits and redesigns for kitevancouver.co

Analytics & Data Analysis Led and managed a team of 6 students on design campaigns for Kite’s social
media platform

Used UX Content strategy and increased Instagram engagement by 38% and

FaceBook by 42
Conducted A/B testing on different campaign ideas and increased online

traction by 29%