E-PRODUCT BRANDING: THE CONSUMER’S SATISFACTION

PSYRYL KATE HORSERADA SANDE

RONNALYN DAGOHOY ROSALEJOS
KIMBERLY BETONIO PADAYAO
KC GRACE BALINGIT BRACHO

SENIOR HIGH SCHOOL DEPARTMENT

(ABM STRAND)

MAY 2022
E-PRODUCT BRANDING: THE CONSUMER’S SATISFACTION

An

Undergraduate Research Proposal

Presented to

The Faculty of the Senior High School Department

Christ the King College de Maranding, Incorporation

Maranding, Lala, Lanao, del Norte, Philippines

In Partial Fulfillment
of the Requirement for Senior High School Curriculum

by

PSYRYL KATE HORSERADA SANDE

RONNALYN DAGOHOY ROSALEJOS
KIMBERLY BETONIO PADAYAO
KC GRACE BALINGIT BRACHO

MAY 2022
 Christ the King College de
Maranding
Maranding, Lala, Lanao del Norte 9211 PHILIPPINES

APPROVAL SHEET
In partial fulfillment of the requirements for Senior High School Curriculum,
this undergraduate thesis proposal entitled “E-PRODUCT BRANDING: THE
CONSUMER’S SATISFACTION” prepared and submitted by, PSYRYL KATE H.
SANDE, RONNALYN D. ROSALEJOS, KIMBERLY B. PADAYAO, KC GRACE
B. BRACHO has been examined and is recommended for acceptance and
approval for oral examinations.

MR. JIMUEL TAPIO

Adviser
-----------------------------------------------------------------------------------------------------------
Approved in partial fulfillment of the requirements for the Senior High School
curriculum with a grade of ________.

PANEL OF EXAMINERS

MARIA ESPERANZA A. MACASAARTE, PhD.

Chairman

SR. MA. HAZEL A. MEJORADA, MSOLTC, RGC JAY MAR R. PAJENTE MM-EM
Member Member

----------------------------------------------------------------------------------------------------------

Accepted in partial fulfillment of the for the requirements for Practical

Research of Grade 11 Senior High School Curriculum.

JAY MAR R. PAJENTE MM-EM

ii
 PRINCIPAL

DEDICATION

First and foremost, the researchers would like to thank God for

providing them strength and knowledge for this research. The researchers also

want to thank their families for their unwavering support, especially in terms of

finances, as well as their teachers for providing ideas and patiently teaching them

how to conduct research, and to all their classmates and friends for assisting and

guiding them throughout the phase.

PKHS
RDR
KBP
KGBB

iviii
 ACKNOWLEDGMENT

The researchers would like to express their gratitude and appreciation to

the following individuals who contributed significantly to the study’s success:

To the Panel of Experts, for their developmental suggestions and

contributions to the advancement of this research.

Dr. Maria Esperanza S. Macasarte, Vice President for Research,

Extension, and Development, for approving the letter of request to conduct the

study in the selected households in Barangay Maranding, Lala Lanao del Norte.

Thank you to everyone who has expressed their unwavering support and

encouragement for the completion of this study in one way or another.

To GOD be the glory for the peace, joy, and glory bestowed upon them!

Thank you so much to everyone!

PKHS
RDR
KBP
KGBB

v
 ABSTRACT

Title: E-PRODUCT BRANDING: THE CONSUMER’S SATISFACTION

No. of pages -
Researchers - PSYRYL KATE H. SANDE
RONNALYN D. ROSALEJOS
KIMBERLY B. PADAYAO
KC GRACE B. BRACHO
Adviser - MR. JIMUEL TAPIO
School - Christ the King College de Maranding
Maranding, Lala, Lanao del Norte
Strand - ABM (Accountancy, Business and Management)
Year Completed - 2022 - 2023
Type of Publication - Unpublished
Keywords - Consumer’s satisfaction, E-Product, Branding

vi
 TABLE OF CONTENTS

PAGE TITLE PAGE

TITLE PAGE ii

APPROVAL SHEET
iii
DEDICATION
iv
ACKNOWLEDGMENT
v
ABSTRACT
vi
TABLE OF CONTENTS
ix
LIST OF TABLES
x
LIST OF FIGURES

CHAPTER
1 THE PROBLEM AND ITS SCOPE

Introduction

Theoretical Framework

Conceptual Framework

Schematic Diagram

Statement of the Problem

Hypotheses
 Scope and Limitation

Significance

Definition of Terms

2 REVIEW OF RELATED LITERATURE

Related Literatures

Related Studies

Insights Learned of the Related Literature and Studies

Foreign Studies

3 RESEARCH METHODS

Research Design

Research Environment

Data Gathering Procedures

Research Instruments and Their Validity

Statistical Treatment

4 RESULT AND ANALYSIS

5 SUMMARY, CONCLUSIOND AND RECOMMENDATIONS

Summary

Conclusions

Recommendations

REFERENCES

vii
 APPENDICES

A. Letter for the School President

B. Letter for the Executive Vice President

C. Letter for the Vice President for Research

Extension and Development

D. Letter for the Vice President for Academic Affairs

E. Letter for the School Principal

F. Letter for the Adviser

G. Letter for the Respondents

H. Survey Questionnaires

I. Landmarks

J. Documentations

CURRICULUM VITAE

viii
 LIST OF TABLES

TABLE TITLE PAGE

ix
Independent Variable Dependent Variable Output

1. Demographic Profile 3. The Consumers Awareness Program

of Respondents Satisfaction
1.1 age
1.2 gender 3.1 Packaging
1.3 civil status 3.2 Brand Name
1.4 occupation 3.3 Product tagline
2. E-Product Branding 3.4 Pricing
2.1 Packaging 3.5 Product Quality
2.2 Brand Name
2.3 Product tagline
2.4 Pricing
2.5 Product quality

Figure 1: The Schematic Paradigm

Statement of the Problem

This study aims to determine the extent contentment of a purchaser on the

certain trademark branding. Specifically, this aims to answer the following

questions.

1. What is the demographic profile of the respondents in terms of:

1.1 age

1.2 gender

1.3 civil status

1.4 occupation

2. What are the implications of E-product branding in terms of:

2.1 Packaging

2.2 Brand name

2.3 Product

2.4 Price

2.5 Delivery

3. What are the consumers satisfaction in terms of:

3.1 Packaging

3.2 Brand name

3.3 Product tagline

3.4 Pricing

3.5 Product quality

4. Is there a significant relationship between the demographics of the

respondents and consumers satisfaction?

5. Is it possible to be satisfied by producing a product that is inventive, durable,

reliable, and otherwise high performing?

6. What possible business program can be drawn based on the study's findings?

7. What are the possible solutions are suggested by respondents?

 Chapter 1

THE PROBLEM AND ITS SCOPE

Consumers recognize the importance of purchasing certain things. Normally, they

people turn to the internet to shop online and begin searching for information
about the items they intend to acquire, weighing all their options before deciding
on the best price for their needs. Consumers are influenced by various things
before making a final purchase, such as advertising and language, which limit
them before making a final selection. E-commerce branding refers to the buying
and selling of items through the Internet, as well as the electronic transmission of
money and information. E-commerce branding is most associated with the sale of
physical goods over the Internet, but it can also refer to any type of online
commercial transaction. E-commerce branding is a powerful concept and trend
that has revolutionized modern life. In the sphere of economics, e-commerce is
one of the objective manifestations of the information and communication
technology revolution. Because of the immense benefits to humans, this type of
company is fast growing. The researchers will conduct a survey to find out the
customer’s satisfaction. Moreover, how it will affect the seller’s business ratings.

When it comes to purchasing a product, Filipinos are known for being careful.
Security, speed of transaction, ease of payment, pricing, and value, return or
exchange policies, website reputation, online reviews and feedback, strong
customer service, and reasonable shipping expenses are all factors they examine.
Online shopping is popular among Filipinos because of its convenience and
accessibility. Both product and service marketing are important since they both
have the capacity to be direct in presenting proof and specific information and
features about the products and services that a company offers (Leonard, 2018).
More customer happiness and positive customer experiences are the result of
successful service marketing. This leads to a positive consumer experience and a
positive reputation for the online store. When a customer is pleased with a
business service, their likelihood of purchasing increases.

x
Independent Variables Dependent Variables Output

1. Demographic Profile
of Respondents

1.1. Age
1.2. Gender
1.3. Year Level
1.4. Parents’
occupation

Senior High School Awareness

2. Causes of Sleep
Deprivation learners’ Academic Program
Performance (GPA)
2.1. Exposure of
gadgets
2.2. Mental health
issues
2.3. Work obligations

3. Effects of Sleep
Deprivation
3.1. Psychological
risk
3.2. Psychological
health
3.3. Social
interaction

Figure 1: The Schematic Paradigm

Statement of the problem

This study aims to ascertain the cognizance and identify the impact of

sleep deprivation on the academic performance of Senior High School Students.

Primarily, this aimed to answer the following questions:

1. What are the demographic profile of the respondents in terms of;

1.1. age;

1.2. gender;

1.3. year level; and

1.4. Parents’ occupation?

2. What are the causes of sleep deprivation in terms of;

2.1. Exposure to gadgets;

2.2. Mental health issues; and

2.3. Work obligations?

3. What are the effects of sleep deprivation in terms of:

3.1. Psychological risk;

3.2. Psychological health; and

3.3. Social interaction?

4. What is Senior High School learners’ academic performance?

 5. Is there a significant relationship between the demographic profiles of the

respondents to the Senior High School learners Academic Performance?

6. Is there a significant relationship between the causes of sleep deprivations to

the Senior High School learners Academic Performance?

7. Is there a significant relationship between the effects of sleep deprivation to

the Senior High School learners?000

8. What possible awareness program will be drawn out based on the results of

the study?