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Introduction to Economics
Scarcity - limited resources, unlimited wants; inability to fulfil the needs of every
consumer in society
Opportunity Cost - The value of the next best alternative forgone; the necessity of
choice results in opportunity costs
Positive Concepts - Are factual and can be proven/disproven by data and are thus
objective
Normative Concepts - Are opinions that cannot be proven/disproven and are thus
subjective
Equity - Allocating goods and services to consumers in a fair (not necessarily equal)
manner, ensuring that a certain minimum standard of living can be achieved (for
whom to produce)
Supply - Ability and willingness to produce and sell a given good or service at each
given price level, ceteris paribus
Price Mechanism - The process through which a change in price leads to a market
equilibrium
Allocative Efficiency - When the combination of goods and services most wanted
by society is produced
Productive Efficiency - When the lowest amount of resources/cost is used in the
production of goods and services
Consumer Surplus - The difference between the maximum price that consumers are
willing to pay for a good and the price that is actually paid
Producer Surplus - The difference between the minimum price that producers are
willing to charge for a good and the price that is actually received
3. Elasticity
Price Elasticity of Demand (PED) - The responsiveness of the demand of a
good/service given a change in its price, ceteris paribus
4. Government Intervention
Indirect Tax - Imposed on spending to buy goods and services, raising cost of
production and lowering market supply
Ad Valorem Tax - A type of indirect tax that is set at a percentage of the selling price
Price ceiling - A legal maximum price for a good or service, set below the market
equilibrium price
Price Floor - A legal minimum price for a good or service, set above the market
equilibrium price
5. Market Failure
Market Failure - The failure of the free market to achieve allocative efficiency, where
too much or too little of a good or service is consumed and produced relative to the
socially optimal level where social surplus is maximised
Externalities - The failure to take into account the positive/negative impact on third
parties during consumption and production, resulting in over/under allocation of
resources
Public Goods - The failure of the free market to provide essential goods that are
non-rival and non-excludable
Marginal Private Benefit (MPB) - Extra benefit to consumers from the consumption
of one more unit of good/service
Marginal Private Cost (MPC) - Extra cost to producers from the production of one
more unit of good/service
Marginal Social Benefit (MSB) - Extra benefit to society from the consumption of
one more unit of good/service
Marginal Social Cost (MSC) - Extra cost to society from the production of one more
unit of good/service
Deadweight Loss - Welfare loss to society as measured by the loss of producer and
consumer surplus