MKUYUNI POULTRY FARM

WHY POULTRY FARM?

There are quite a great number of things that are highly needed by man as a nutritious
source of food that is gotten from the poultry. This is accompanied with the growing
demand in our economy. Therefore taking advantage of the existing opportunity to
satisfy the demanding population will help the business to sustain itself financially
without depending on other external sources of financing within a short period of time
Through the experience and agricultural trainings, I have attended has provided me.
With enough knowledge to and skills to manage the business. I believe it can be an open
way to create employment opportunities for other youths through its future expansion.

It is for this reason that it can be said that poultry business has come to stay
BUSINESS OVERVIEW

The agricultural poultry farming and egg production industry is a subset of no doubt
among the leading industry in most countries of the world.
The government of most countries ensures that they go all ways to subsidize seedlings,
fertilizers and farming implements machinery and also encourage entrepreneurs to go
into commercial farming (poultry farming inclusively).
Chickens are widely consumed in all part of the world hence there is a large market for
the poultry farmers Poultry farming is highly thriving and profitable business supply of
eggs is also a major source of revenue generation for the farmers .A player in the poultry
industry farming and eggs production industry basically raise chicken for meat and egg
production ,the eggs produced maybe sold for use as table eggs or hatching eggs

I'm looking towards leveraging on MKUYUNI POULTYR FARM to generate huge

income.

BUSINESS MARKET ANALYSIS

Market Trends -The poultry and chicken egg production industry has greatly benefited
from campaigns advertising the health benefits of chicken and eggs as a good source of
protein. No doubt the increased demand of chicken and eggs from households and food
related businesses and of course the growing popularly will rapidly improve revenue
growth for the industry
 In the face of growth ,profit argon has suffered from raising costs and also
regulations regarding animal welfare .As a matter of the fact ,one of the trends Is
that with the recent advancement in technology, poultry farmers can now
comfortably predict and produce the quantities of chicken and eggs per time .
Targeted market- Naturally the target market is those who are the end consumers
of commercial Poultry farm produce and also who benefit from the business
value chain of the poultry farming and eggs production industry is all
encompassing it's far-reaching
Every household consumes produce from the commercial Poultry farm be
it chicken or egg. So also almost all hotels and fast restaurants sell
chicken and eggs. ln essence a commercial Poultry should be able to sell
his or her chicken and eggs to as many people as possible.

In view of that I have positioned the business to attract consumers of

chicken and eggs not just in Mombasa alone but also other counties like kilifi
and kwale. I have conducted my market research and survey and I will ensure
that I meet and surpass the business expectations I set for the business.
Below is a list of people and business that I will market my chickens and eggs to
1. Households
2. Individuals
3. Hotels

4. Fast food eateries

5. Restaurants
6. Agricultural merchants

COMPETITIVE ADVANTAGE

It is easier to find entrepreneurs flocking towards an industry that is known to

generate consistent income which is why there are more commercial Poultry
farmers in coast region of Kenya and of course in most parts of the world.
As am a matter of fact entrepreneurs are encouraged by the government to
embrace commercial farming to cum poultry and egg production business. This is
so because
any part of success of the nation depends on her ability to cultivate her own food and
also export goes to other nations .
My farm is fully aware that there are competition when it comes to selling of
commercial produce all over the globe ,that is why I decided to do a thorough
market research so as to know how best I can take advantage of the available
market in mombasa and other counties and of course the whole Kenya
I have been able to highlight some factors which will give us some competitive
advantage in market place, some of the factors are effective and reliable
poultry farming and egg production processes which can help us sell our
products at competitive price, good network and excellent customer
relationships management.
SALES AND MARKET STRATEGIES
My farm is quite aware that reason why some commercial poultry farm and egg
production companies hardly make good profit is the difficulty to sell off there
chicken and eggs at an appropriate estimated due time .1 will therefore employ a
very good marketing strategy and collaborating marketing facilities to market my
products as time goes the farm will be able to have sells representative as per it's
growth so as to meet its targets and overall business goals
I will make sure that we perfect sales and marketing strategies by first networking
with the agricultural merchants and businesses that rely on daily supply of chicken
from the poultry farm that are likely to become our customers. Therefore, my farm
will adopt the following strategies in marketing our commercial farm produce.
 Introducing the business alongside sending the farm brunches to stake
holders in the agricultural merchants, households hotels, fast food
eateries and restaurants.
 Advertising the business in social and other websites letter on we can
create the farm website to showcase our agricultural produce.
 Leverage on the internet to promote the business.
 Engage in direct marketing And encourage use of word of mouth marketing
FARM PRODUCT PRICING
Some of the factors which will help my sell that farm produce at the right price
and that will guarantee us to make good profit is dependent on the farm
strategies and some of which are beyond our control that is things like natural
disaster and bad climatic change that will automatically affect our pricing but I will
make sure that that business location is conducive for the activity and to which
will help us get the right pricing for our produce to be pocket friendly to our
customers .1 will also choose the correct breed that
will guarantee a beautiful harvest will try as much as possible to attract buyers to the
farm.
I'm quite aware that the easiest way to penetrate the market having a load of customers
is to find a way to have a competitive product pricing
One thing that certain is that the nature of commercial poultry farming makes it possible
for poultry farmers to place pricing to their products on their discretion without following
the benchmark in the industry .This is one way of avoiding running in a loss
PAYMENT OPTIONS
My payment policy will depend on the customer because different customer
prefer different means of paying for a product but even though we will abide by
financial regulations of Kenya
Some of the payment options the business will set for customers include:
• Mpesa payment method
• Payment by cash
• Payment by bank transfer
• , Payment by cheque
These methods of payment will make my clients purchase without any stress on
their part .The bank account will be make available on our business promotion
materials and in the business website
BUSINESS PUBLICITY AND ADVERTISEMENT TRATEGY
I would want the business to grow beyond its expectations and places I am
operating From of c course am ready to utilize each and every advertising
opportunity available to promote the business.
I intend to grow the business that's why I have perfected plans to build the business
brand by any mean. I know it is important to create a strategy which will help in boosting
the farm brand awareness and to create cooperate identity for my commercial poultry
farm and eggs production.
Below are the platforms I will leverage on to boost my advertising strategies to create
exposure for the business
 • Encouraging the use of word of mouth publicity to our potential
customers.
• Depending on internet, social media and other business sites to
showcase my work and products.
• Distributing my business cards and fliers to my targeted group and
customers
• Advertising my business through billboard in my targeted counties.
• Advertising in my official business website.
• Branding my business sign board.
GENERATING CAPITAL FOR THE START UP OF THE BUSINESS
I understand that finance is a very important factor when starting up a business
therefore , no matter how good the business plan is without capital it can never come to
exist .1 solely own the business but I also intend to welcome some external partners who
might have passion in it and who are future oriented so that we can help develop each
other interns of great business ideas and expand what we have to create employment
opportunities to many other youths
These are the areas I intend to generate the startup income.
• Government business funding
• Non-governmental organizations for business funding and youth
empowerment.
• Loaning from banks
• My savings
BUSINESS AND EXPENSION STRATEGY
The future of the business lies on the capacity of loyal customers and the
competence capacity with the employees.
One of the major goal of the business is seeing it growing beyond its expectations and
that one which can survive with its own generated cash flow without the need of
injecting some finance from external sources once the business is running .1 know one of
the way of gaining approval And winning customers over is by retailing the business is
product at a bit cheaper than what is obtainable from the market and I am well prepared
to survive on a lower profit margin for a while
My aim is to drive the business to provide more opportunities for the youth and set a
clear example for others ,this will motivate them to start however small they have to
grow bigger this will also set an example that not only work can generate money buy
business can generate more money that work can do ,therefore the government can
train the youths to exploit and to recognize their entrepreneurial capacities

BUDGET DISCRIPTION
Estimated production cost of 450 chicks
S/ Items Quantit Unit Total
N y cost
1 chicks 450 80 36000
  FEEDS
2 starter pallets (50kgs)Bags 9 3600 32400
3 finisher pallets (50kgs) bags 14 3500 49000
  brooder cost
4 brooding jiko 2 1200 2400
5 charcoal 90 kgs bag 2 1500 3000
6 Matel feeders 8 400 3200
7 Drinkers 8 500 4000
  CONSTRUCTION COST
8 Iron sheets 19 900 17100
9 Kofia 6pcs 6 250 1500
10 Timber 294 25 7350
11 King Posts 10 600 6000
12 Mikoko 12 200 2400
13 Sisal Posts 10 1000 10000
14 Wire 5 650 3250
15 nails 4" 6kg @480, 3" 3kg @ 1 1 8450
480 Roofing nail $kg @ 600 &
U nails @ 200 4 kg
16 Gate latch 3pcs 3 150 450
17 Hinges 3pcs 3 150 450
18 cardboard 2 850 1700
19 cement 1 bag 1 750 750
20 Sand -wheelbarrow 2 500 1000
21 Ballast- wheelbarrow 2 400 800
22 Labour   2500 25000
0
23 Miscellaneous cost 1 1 33800
  TOTAL 250,000