II N

N T
T EE LL LL EE C
C T
T U
U A
A LL

PROPERTY
E X E C U T I O N A N D
B U S I N E S S P L A N

C R I S T O B A L , N I E L A N G E L O
E C L E V I A , B R A N D Y J U E T
V A L I E N T E , J O S H U A
R A Ñ O S O

CEIT-02-601E-CE15-TECHNOPRENUERSHIP-
PROFESSOR ZORAHAYDA VILLANUEVA CONCEPCION
Intellectual
property

DEFINITION
Refers to the collection of
intangible assets that a
business or individual owns
and is legally entitled to
protect against unauthorized
use or application by third
parties. A firm or individual
may own intangible assets,
which are non-physical
assets.
Intellectual
property

DEFINITION
The idea of intellectual
property stems from the idea
that some creations of human
brain ought to have the same
legal protections as tangible
goods, or tangible property.
Legal protections for both
types of property are in place
in majority of developed
economies.
Intellectual
property

BRIEF HISTORY
The earliest written accounts
of intellectual property date to
Sybaris in ancient Greece in
the sixth century BCE. It
allegedly gave bakers a year
of exclusivity to produce their
gourmet creation. In a way,
the growth of intellectual
property can be compared to
the rise of bread.
Intellectual
property

BRIEF HISTORY
Our modern society was bred
into a culture where exclusive
rights are granted.
Recognizing the human
element of creativity shows
that we are very similar to our
ancient ancestors, even
though the Greeks still saw
inventions as gifts from the
gods.
Intellectual
property

Types
• Patents - A patent is an
investor's property right that
is often given by a
government organization,
such as Trademark and
Patent Office. A patent grants
the inventor exclusive rights
to the invention, which may
be a design, a method, an
advancement, or a tangible
creation like a machine.
Intellectual
property

Types
Patents for designs are
frequently held by technology
and software companies. For
instance, Steve Jobs and
three other employees of
Apple Inc. filed a patent
application for the personal
computer in 1980.
E X A MP L E
In the year 1878, Thomas
Alva Edison received the
patent for electric bulb. At the
same time, an English
inventor by the name of
Joseph Swan was granted a
patent for a comparable
invention in England.
E X A MP L E
Later, the two formed Edison
& Swan United Electric Light
Company by coming
together. The phonograph,
which served as the
forerunner to the
gramophone and the record
player, and the Dictaphone
were two of Edison's 1,093
inventions.
Intellectual
property

Types
• Copyright - Copyrights
give authors and other
original content creators
the sole authority to use,
copy, or replicate their
works. For instance, both
musicians and book
authors have copyright
protection for their
creations.
Intellectual
property

Types
A copyright also stipulates
that the original authors may
provide permission for the
use of their creations by
anybody through a licensing
agreement.
E X A MP L E S
Architectural drawings,
sound recordings,
audiovisual including
motion pictures, sculptural,
choreographic, dramatic,
and literary works.
Intellectual
property

Types
• Trademark - Any word,
phrase, symbol, design, or
combination of these that
distinguishes your
products or services might
be considered a
trademark. Customers use
it to recognize you in the
marketplace and set you
apart from your rivals.
Intellectual
property

Types
Both trademarks and service
marks are included under the
umbrella term "trademark." A
trademark indicates the origin
of your products or services,
offers legal protection for
your brand, and aids in your
defense against fraud and
counterfeiting.
OWNING A TRADEMARK
VS
REGISTERED TRADEMARK

As soon as you begin utilizing

your trademark with your
products or services, you are
considered a trademark owner.
By utilizing your trademark, you
acquire rights in it, but those
rights are only valid for the
region in which you are selling
your products or services. You
must apply to register your
trademark if you want more
comprehensive, national
protection.
E X A MP L E S
A trademark is essentially
a product or brand’s
badge that distinguishes
the brand from others on
the market and is used to
promote the business.
Intellectual
property

Types
• Trade Secrets - A
corporation's procedure or
practice that benefits the
company or the person
holding the trade secret
financially is referred to as
a trade secret because it is
not generally known.
Intellectual
property

Types
Trade secrets are often the
outcome of a company's
research and development
and must be carefully
protected by the business
(which is why some
employers require the signing
of non-disclosure
agreements, or NDAs).
E X A MP L E S
Includes formulas, patterns,
compilations, programs,
devices, methods, techniques,
or processes. Some examples
of trade secrets include
customer lists and
manufacturing processes.
Intellectual
property

Types
• Digital Assets -
Additionally becoming
recognized as IP are
digital assets. These would
include online digital
content and proprietary
software code or
algorithms.
E X A MP L E S
Examples of digital assets
include documents, audio,
videos, logos, slide
presentations,
spreadsheets and
websites.
INTELLECTUAL
PROPERTY

LAW
INTELLECTUAL PROPERTY
INFRINGEMENT
LAW IN THE PHILIPPINES

R.A. 8293

An Act prescribing the

Intellectual Property
Code and establishing
the Intellectual Property
Office, providing for its
powers and functions,
and for other purposes
INTELLECTUAL PROPERTY
INFRINGEMENT

Intellectual property rights

(IPRs), which are attached
to intellectual property, are
specific rights that cannot
be violated by people who
do not have permission to
use them. Owners have the
power to prevent others
from copying, exploiting,
and reproducing their
works.
INTELLECTUAL PROPERTY
INFRINGEMENT
PATENT

A legally protected patent

is violated when it is used
without authorization by
another person or
business. Patents
submitted before June 8,
1995, have a 17-year
lifespan, while those
submitted after this date
have a 20-year lifespan.
The specifics of the patent
are released to the public
after its expiration date.
INTELLECTUAL PROPERTY
INFRINGEMENT
COPYRIGHT

When an unauthorized
person duplicates an
original work, such as a
piece of music, a novel, or
a work of art, they are
infringing on the author's
copyright. For the conduct
to be considered an
infringement, the copied
material need not be an
exact duplicate of the
original.
INTELLECTUAL PROPERTY
INFRINGEMENT
TRADEMARK

Similarly, trademark
infringement happens
when an unlicensed party
makes use of a mark that
is like or identical to a
licensed trademark. For
instance, a competition
might employ a mark that
is like that of its rival to
disrupt operations and
draw in their clientele.
INTELLECTUAL PROPERTY
INFRINGEMENT
TRADE SECRETS

Non-disclosure
agreements are frequently
used to protect trade
secrets (NDA). A party to
an agreement has violated
it and infringed on a trade
secret if they reveal all or
part of a trade secret to
uninterested parties. When
an NDA is absent, trade
secret infringement may
still be present.
INTELLECTUAL PROPERTY
INFRINGEMENT
TRADE SECRETS
3 TYPES OF NDAs
• Unilateral NDAs
One-way NDAs, only require one party to
disclose its confidential information to the
other party. They are the most common
type of NDA

• Bilateral NDAs
Mutual NDAs or two-way NDAs, bilateral
NDAs require both parties to disclose
their confidential information to each
other. Both parties can limit how the
other party will use and share their
information.

• Multilateral NDAs
Multiparty NDAs involve three or more
parties where at least one of them will
disclose information to the other parties.
The party or parties will also require the
other parties to protect that information
from further disclosure.
IMPORTANCE OF
INTELLECTUAL
PROPERTY
IN ENGINEERING
Protecting a company's exclusive
designs, methods, and
inventions is very essential to
preventing them from being
revealed to rivals or the public,
which might destroy their
competitive advantage, damage
their reputation, or result in
expensive legal action.
 Engineers frequently led the
charge in terms of innovation.
In their capacity as
consultants, they also divulge
private information about the
designs, components,
finished goods, and
manufacturing procedures of
their clients.
EXECUTION AND

BUSINESS PLAN
WHAT IS A
BUSINESS PLAN
CONCEPT

A business plan is a
mechanism to ensure that
the resources or assets of
a business are applied
profitably across all its
activities for developing
and retaining a competitive
edge in the marketplace.
Business plan

concept
For a new business it
provides a blueprint for
success, while for an ongoing
business it provides an
overview of where a business
is at present, how the
business is positioning itself,
and how it seeks to achieve
its objectives to become
and/or remain successful.
1 examine the feasibility of
a business idea or export
plan.

2 access start-up services

and financing.
3 provide strategic
guidance.

4 furnish a standard
against which to judge
future business decisions
and results.
 BENEFITS OF HAVING A
Business plan
--------------------------------------------------

a Increased clarity

b Creation of a marketing
roadmap

c Support of funding

d Help to secure talents

e Provides structure
INTELLECTUAL
PROPERTY
BUSINESS PLAN

EXECUTION
Innovative products, designs
and creative works may be
protected through the
intellectual property system. IP
protection would not only
provide clear evidence of
innovative capacity but also
provide a company with a
strong market position for
commercializing the product in
question.
INTELLECTUAL
PROPERTY
BUSINESS PLAN

EXECUTION
Therefore, a business plan
should cogently reflect how
the company plans to
protect, manage, and
leverage its intellectual
property assets.
BUSINESS PLAN

FORMAT
 BUSINESS PLAN FORMAT
--------------------------------------------------

1 Executive Summary
2 Company Summary
3 Product and Services
4 Market Analysis
5 Strategy and
Implementation Summary
6 Management Team
7 Financial Plan
BUSINESS PLAN

FORMAT

Executive Summary

An executive summary is a brief

introduction and summary of your
business plan. It introduces your
business, the problem you solve,
and what you’re asking from your
readers. Anyone should be able to
understand your business by
simply reading this section of your
plan.
BUSINESS PLAN

FORMAT

Company Summary

Describes the ownership and

history of your business. This is
the meet and greet section of your
business plan. This is not an
overly detailed or complex section
and what you include fully
depends on how you intend to use
your business plan. However,
these are the most common
pieces of information you should
consider adding.
BUSINESS PLAN

FORMAT

Product and Services

Reviews what you sell and what

you’re offering your customers.
This section needs to be more
than a simple list of what you
provide. It should detail the
problem you’re solving, the value
you provide, how it compares to
the competition, and logistical
information like pricing and
distribution.
BUSINESS PLAN

FORMAT

Market Analysis

A market analysis is a detailed

assessment of the market you
intend to enter. It provides insight
into the size and value of the
market, potential customer
segments, and their buying
patterns.
BUSINESS PLAN

FORMAT

Strategy and
Implementation
Summary
Provides the details of how you
plan on building the business. It
includes strategies identifying how
the business will maintain a
competitive edge, market the
company, grow sales, develop a
network of contacts and
customers, and so on.
BUSINESS PLAN

FORMAT

Management Team

An overview of the people behind

the business and why they’re the
right team to make the business a
success. Be sure to include details
about yourself and your
employees. Work experience, past
successes, and degrees can be
referenced for each person.
BUSINESS PLAN

FORMAT

Financial Plan

A complete set of forecasts

including a Profit and Loss
Statement, Cash Flow Statement,
and Balance Sheet. It’s also one of
the most vital. Businesses with
well-structured and accurate
financial statements in place are
more prepared to pitch to
investors, receive funding, and
achieve long-term success.
How to write a simple
business plan
--------------------------------------------------
1 Executive Summary
2 Company Description
3 Market Analysis
4 Organization and
Management
5 Service or Product Line
6 Market and Sales
7 Funding Request
8 Financial Projections/
Budget
INTELLECTUAL
PROPERTY
BUSINESS PLAN

PATENTS
Obtaining patent protection implies
that the invention has met the
stringent legal requirements or
protection. Including in the
business plan information on the
company’s patent strategy would
also be a way of proving the
company’s knowledge of the IP
issues involved and its pro-active
attitude in this area, which may
also be valued by investors and
other business partners.
INTELLECTUAL
PROPERTY
BUSINESS PLAN

trademarks
Prime elements that differentiate a
company, its products or services
from those of competitors. A
reputable trademark with a
positive image among consumers
will significantly enhance the value
and perception of a product or
service in the market. The
trademark, therefore, acts as a
quality assurance that the
consumer recognizes and looks
for at the time of purchase.
What are the purpose
of a business plan
--------------------------------------------------

1 To create an effective
strategy for growth.
2 To determine your future
financial needs.
3 To attract investor,
clients, & customers.
4 To identify, describe and
analyze a business
opportunity.
5 Examining its technical,
economic and financial
feasibility.
INTELLECTUAL
PROPERTY
BUSINESS PLAN

Confidential business information

such as details of production,
inventions, and technical, financial
and marketing know-how is often the
source of competitive advantage. It
is, essential to communicate to start-
up service providers and
investors/lenders that an enterprise
has proprietary business information
and that adequate steps have been
taken to protect it. In fact, even the
business plan itself is a secret
document that should only be
disclosed on a need-to-know basis.
INTELLECTUAL
PROPERTY
BUSINESS PLAN

conclusion
There are ample reasons to make
sure that intellectual property
issues are duly taken into
consideration while developing
your export plan and that you take
sufficient measures to ensure that
a) you are not caught off-guard
infringing on the IP rights of
others; and b) limit the
opportunities for competitors to
free-ride on you firm’s
inventiveness and creativity.
 THANK
YOU!
R e f e r e n c e s :
• https://www.wipo.int/about-
ip/en/?fbclid=IwAR0A9fXxk4I6Z2ChqG_om8zcXdLg3V0N4ffEo
moOAP9Pgsc5PGlwQwR1QGM
• https://legal.thomsonreuters.com/en/insights/articles/four-
types-of-intellectual-
property?fbclid=IwAR3JtQgLLadvzheTNHpELLMHs2hXjs0Q9
Dh6l5_m65fqpd_Rzll6K1zIS5U
• https://www.copyright.gov/what-is-
copyright/?fbclid=IwAR1X2k_GfANZ0x7jIcnFgoax67wJXhEPh
BhcTTEucOufzrMLDXfxX8Y-0zw
• https://bizfluent.com/how-8672797-write-execution-
plan.html?fbclid=IwAR0jvjWjBBsBR_xNeAqLmrg9v63iNOp8OI
-0ohh9fCZKP3Gpi9ZCbJfkDO8
• https://www.entrepreneur.com/growing-a-business/4-steps-to-
successful-execution-of-a-
strategy/237005?fbclid=IwAR3fAAJ0vbPeIqcvKLvLrgEYXdwb
WeAQxSQwbdganx8PbdUZ62Y8lWj2qB4
• https://www.examples.com/business/plans/business-execution-
plan.html?fbclid=IwAR2N8tAOwNgBvhnkPqpRShRKLOq1hYoy
tsc2wrBsm-HVxakevnj9VXmyukQ
• https://www.bplans.com/business-planning/
• https://ironcladapp.com/journal/contracts/types-of-
nda/#:~:text=There%20are%20three%20types%20of,you%20s
hould%20use%20each%20type.

CEIT – 02 – 601E – GROUP FIVE