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Sales Best Practices
Sales Best Practices
SALES
Successful Sales Consultants invest in
themselves and their career whenever they are
not busy with customers. Here are some ways
you can build your business.
ALWAYS BE PROSPECTING
Prospecting is responsible for up to 75 percent of annual sales for some Sales Consultants.
• Call sold customers to check how they are doing and to ask for referrals
• Check with the Service Department for customers with high-mileage/major repair vehicles
• Check with Sales Managers for the names of customers whose original Sales Consultant is no longer at the
dealership. Follow up with them
• Call customers whose lease or warranty terms are nearing an end to see if they have thought about their
next vehicle
PLAN DAILY
Maintain a daily plan that keeps you on track.
• Ask yourself, “Am I doing the most productive thing right now?”
• Try to accomplish the day’s hardest or most challenging tasks first, so the rest of the day goes smoothly
• Make sure your daily plan helps you progress toward your long-term goals
CHECK INVENTORY
Always know what is available in inventory.
• Make a habit of checking inventory lists every day to see which vehicles are available
• Knowing vehicle availability can save you and your customers time and instills confidence
STAY IN TOUCH
Look for opportunities to communicate with customers and prospects.
• Birthdays, anniversaries or promotions
• Product news about customers’ specific vehicles
• Special events or incentives