LEVEL UP YOUR INSTAGRAM ADS

THE ULTIMATE
INSTAGRAM
ADS CHECKLIST
HIGHSEASONCO.COM
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SET UP A FACEBOOK ADS MANAGER ACCOUNT (LINK)

INSTALL A FACEBOOK PIXEL (LINK)

DEFINE YOUR GOAL AND ALIGN IT WITH FACEBOOK'S AD

OBJECTIVES

ESTABLISH A NAMING CONVENTION TO KEEP YOUR AD SETS

ORGANIZED (e.g. website vistors_30 days_abandoned carts)

SELECT SCHEDULE: Decide how long you want your ad to run

SET YOUR BUDGET: Decide on an amount you'd like to spend daily

or over a lifetime period that you're comfortable with (>$5 per day)

SELECT PLACEMENT: Decide where you want your ad to run:

Facebook, Instagram, Messenger, Audience Network, or all

© High Season Co. | The Ultimate Instagram Ads Checklist

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CREATE YOUR TARGET AUDIENCE
Core Audience: leverage your buyer persona to define a target
audience based on select criteria like: location, demographics,
behaviour, connections, and interests
Custom Audience: retarget people who have already shown
interest in you by engaging with your business or brand online (e.g.
video viewers, website visitors, post engagers)
Lookalike Audiences reach a large audience who have the same
interests as a source audience you provide to Facebook

CHOOSE AN AD FORMAT: Select from a various formats like photo,

videos, slideshows and collections

APPLY CREATIVE BEST PRACTICES: Use high-quality, attention-

grabbing imagery that is relevant to your target audience

CRAFT ENGAGING COPY: Write clear and concise copy with a specific
CTA (add CTA button where applicable)

MONITOR + MEASURE: Do not "set it and forget", check in on your

ads regularly to monitor performance.

© High Season Co. | The Ultimate Instagram Ads Checklist

 notes

© High Season Co. | The Ultimate Instagram Ads Checklist

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© High Season Co. | The Ultimate Instagram Ads Checklist