Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

BRALL CORPORATE PHOTOGRAPHY STUDIO

Description of the business

What products or services does BRALL CORPORATE PHOTOGRAPHY STUDY offer?

o Corporate photography: It is usually that group photo that exposes the work team or managers with the inclusion
of characteristic elements of the company.o Corporate product photography: It is the image that represents the
product or service offered by the company, but from a neater and more editorial perspective.o Corporate portrait
photography: It is the type of photography that is used to present the workers and personnel who work in the
company as managers or directorsor professional personality. For that reason, this corporate photograph is
usually used as a profile image on Linkedin or Facebook.

What type of business model does the company follow (eg B2C, B2B, etc.)?

The business model of our company BRALL CORPORATE PHOTOGRAPHY STUDY is B2B aimed at companies
of different branches seeking to generate a lasting relationship with each client. Our business model works by
creating business and personal relationships with companies. Reinforcing brand values and transmitting that the
product or service offered is the best in the sector, focused on attracting the attention of decision makers in
companies

Is the brick and mortar business online both?

Our company focuses on professional corporate photography specialized in portraying and transmitting values,
capturing the essence of a company, its workers and managers, Photographs must tell a story is what is known as
personal branding, and it is very effective.In our company we are convinced that a mixed digital and traditional
marketing system is very effective, since we have physical stores and advertising in mass television spaces, an
electronic commerce store, presence on LinkedIn, Facebook and YouTube.

What contextual information is needed to connect your company description with your SMART objective
and KPIs? (for example, a new product is offered)

We prepare with enough time the study or space of the company where the corporate photos will be taken. We
look for good natural or artificial lighting. We advise managers on the type of clothing suitable for each employee
according to their position in the company. We advise workers to make poses naturally. We carry out various tests
of planes and angles.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Smart Objective: Make our BRALL CORPORATE PHOTOGRAPHY STUDY brand visible, in order to raise our
corporate portfolio using the Facebook social network.

Specific:We want to increase the number of followers on our Facebook business page in order to increase our
corporate portfolio of clients.

Measurable:We want to increase our followers on our Facebook page from the current 20,000 to 50,000 followers.

Reachable:We are certain that we can achieve this objective, we have an excellent SEO and digital marketing
team in the company, we will carry out campaigns to attract cold traffic through Facebook Ads and with this we will
increase the number of followers on our Facebook page.

Relevant:These marketing actions by our human team will help us to visualize and position our brand.

Time-bound:This goal should be achieved before the end of the current year.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Scope:We will measure weekly the number of people who saw our ads on our Facebook page at
least once. The scope can include multiple views by the same people.

We will measure weekly the subscription of new followers to our page on Facebook, to verify each
week if the number of new subscribers goes down or up according to the type of content we publish,
with this we will be able to know what type of content is to the liking of our public by generating more
interactions and of course new clients to our corporate portfolio.
2

. PERCENTAGE OF CLICKS (CTR) We will use this metric or Percentage of clicks to count weekly
the number of people who have clicked on a link in our content, who have seen a video that we have
uploaded or who have seen an enlarged version of a published photo on our page. This KPI allows

3 us to find out whether or not our content is relevant to the user as well as to find out if they not only
see and share it but also stop to read and / or look at it

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.