Digital Marketing

Final Project Report

Group Members:
 Nimra Mahmood B-27189
 Muteeb Haider B-27240
 Muhammad Afan B-27199

Instructor: Sir Faizan Elahi

 Table of Contents
B
Business Idea.............................................................................................................................3
F
Facebook and Instagram Ads.................................................................................................6
Facebook Page..........................................................................................................................3
Facebook Posts.........................................................................................................................4
G
Google My Business Listing....................................................................................................7
I
Influencer Strategy.................................................................................................................11
Instagram Page.........................................................................................................................5
Instagram Posts........................................................................................................................5
M
Marketing Report...................................................................................................................12
R
Referral Strategy....................................................................................................................12
S
Sales Report............................................................................................................................13
Sales Report:...........................................................................................................................13
T
Twitter Account........................................................................................................................7
W
Website Content.....................................................................................................................10
Website Design.........................................................................................................................9
Website Page.............................................................................................................................9
Website SEO...........................................................................................................................10
Y
You Tube Channel...................................................................................................................8
You Tube Video................................................................................................................................................9
 Business Name: Scooby Service

Business Idea:
Scooby Service is a first of its kind e-marketplace for best pet care
services. We are offering you a platform for the services of your pet at doorstep to make your
life easier. We connect you to trusted professionals for all your pet’s veterinarian, training,
grooming, walking, sitting, and boarding needs at your doorstep. Book now and find the right
help for your pets in the comforts of your home. We are also providing food and pet’s
accessories of your lovely pets on our website. Our commitment is to help ensure your pets
health by providing services that promote good hygiene from nails to coat.
The slogan of our business is: “LET US CARE YOUR PETS”
Due to knowledge which we gain from digital marketing course we are applying all strategies
on our brand and getting good results.

Facebook Page:
We are promoting our business by creating a page on the Facebook. As
Facebook is the most commonly used application by all, and we can do our brand awareness
more effectively. It will also help us to rank among top businesses of pet’s services.
Here is the link of our Facebook page:
facebook.com/scoobyservice
Here is our Facebook page in which logo of our business as the profile picture and the cover
photo is displayed.

Facebook Posts:

Through our Facebook posts, we

are showing our customers and
audience about all our products
and services which we are giving
to them. We are creating posts
with different catchy slogans and
are using a theme for our
business as these are the good
source for the engagement of
users and for creating traffic with that specific post. Also having CTA (call to action) button
to get visitor to get a specific action, or might direct your followers to leave a comment and
buy a product.
These are some Facebook posts of our business:

Instagram Page:
Instagram is an excellent engagement platform. Using Instagram
for business can drive brand awareness, boost sales, and build and track audience
engagement. It's an excellent way to find customers where they're already spending time. It
can also provide valuable audience insights to use with all your marketing plan strategies. It
is a channel through which you can interact with your followers and build customer loyalty.
For instance, you can post engaging content like reels, videos, and photos. Features like
Instagram Live allow you to communicate with your followers in real-time.
Here is the link of our Instagram page:
instagram.com/scoobyservice
This is the interface of our Instagram page:

Instagram Posts:
Through Instagram posts we are showing variable products and designs and
the details of our services which they like to have for their lovely pets. For engagement of
customers, we created all the posts according to a theme and by providing them discounts and
also created some hashtags at every post, so it will be show on any type of keywords in the
search bar as hashtags.

This is a post of our Instagram page:

Facebook and Instagram Ads:
We use Meta Business for posting ads on social
media platforms. By using Meta Business, we can post same ads on both Facebook and
Instagram. We can invest on one ad, and it will post on both and it is effective rather than
separate ads on both Facebook and Instagram. We can have insights of our ad. In insights, we
can see reach on our page through ad ana also number of followers on both applications.
These are insights of our ad:
These are the number of followers or audience on Facebook and Instagram:

Twitter Account:
One of the top benefits of Twitter for business is that it lets you
share information quickly and start conversations with your target audience. In turn,
your audience would find your Tweets and content valuable and ideally, even share with their
followers. We also create a twitter account named as Scooby Service.
Here is the link of our twitter account:
twitter.com/ScoobyService
Google My Business Listing:
Google My Business provides you with the
ability to list your business location on Google Maps and local search results. You can
display important information about your business, including the opening/closing times,
contact details or a link to your website.
Here is google business listing of our business:

You Tube Channel:

We Created YouTube channel named Cross work. Where we
will create shorts and videos of our products and give our services, we will also go for video
Ads in future on YouTube.
Here is the link of our You Tube channel:
https://www.youtube.com/@scooby-service
You Tube Video:
We make an ad of our business based on the products and
services which we are provided and posted it on our You Tube channel.
Here is the link of our You Tube video:

Website Page:
A business website generally serves as a space to provide general
information about your company or a direct platform for e-commerce. It also extends
your reach to anyone in the world. We also created a website named as scoobyservicepk on
WIX site. Wix.com Ltd. is an Israeli software company, publicly listed in the US, that
provides cloud-based web development services. It allows users to create HTML5 websites
and mobile sites through the use of online drag and drop tools.
Here is the link of our website:
scoobyservicepk.wixsite.com/scooby-service
Website Design:
Our website is user friendly website that a user cannot be frustrated while
using it. All the design is effective and attractive by the color theme. As there are variable
products in the product and have the add to cart button for easiness of customers. There is
also a price filter for products of different range.

Website Content:
Our content on website is SEO optimized. It means it's written in
a way that's attractive to search engines, and of course, humans. SEO-optimized content
holds valued keywords that your audience is searching for in the text.

Website SEO:
 SEO stands for “search engine optimization”. It is the process of
improving your website so that search engines like Google are more likely to show your
business in users' search results. We did our website SEO by Ubersuggest tool. Ubersuggest
allows the most basic level of SEO, website audit, and backlink analysis. 
This is our SEO score:

Here are SEO improvements of our website:

Influencer Strategy:
 Influencer Marketing involves brands
collaborating with online influencer to market products or services. Some influencer
collaborations are less tangible than that brands simply work with influencer to improve
brand recognition. The important thing here is that the online collaborators are genuinely
influential.
We will contact to Mehwish Hayat which is an influencer. She has 5M followers on
Instagram.

We will be providing all services of her pet free. We will contact her by sending her a
professional E-mail and we will also direct message her on Instagram. We will give a code to
Mehwish Hayat and she will share this code with her followers, when they will apply this
code we will get know and we will analyze the result that how many people reach us from
her.

Referral Strategy:
Referral marketing is the process of one person referring a
product or service, and the referee purchasing that product or service due to that
recommendation. We will start a campaign in which we share a link with our old customer
they will share that link with their contacts and in return they will get discount our services
and persons who followed the link will get new customer discounts and much more offers.

Marketing Report:
 Firstly, we target influencers and sent them PRs after which we
also start promoting our products in insta and Facebook also by using Google ad words we
also promote our website. These all-marketing techniques results in good favor to our brand.
We will flourish more in marketing and will spend more for marketing of our brand in future.

Sales Report:
By applying all these techniques, we have good number of sales by
having orders of products and services of Scooby Service for their pets.
Products:1 order for cat socks
1 order for food bowl for dog
Services:
1 order for cutting of cat’s hair
By calculating we also earned Handsome gross profit on our first
launch.