What’s new?

Company & Products Updates May 2023

Resources to know

• Meta Newsroom
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Agencies

• Sign Up for the Newsletter for Product and Business Marketing Updates
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• Meta Business Partner Hub

Support & technical resources

• Meta Support Pro's

• Facebook for Developers
Facebook
[Facebook] Upcoming Facebook Pages Update
Organic

In 2021, we announced a new Facebook Pages experience that makes it easier for Page owners to
manage their Facebook Page and connect with their community. This summer, we’ll be completing that
rollout to the remaining pages on Facebook, including those Pages managed by large businesses like
yours.
Here’s what you can expect from your new Page experience on Facebook:

● Redesigned layout that’s simpler and more intuitive

● New Page management: Page owners can give trusted page admins full control or partial
access to their new Page to help manage it more safely.
○ People with admin access will continue to have full control
○ People with editor, moderator, advertiser or analyst access will get partial access
upon transition, which means they will not have direct access to the new Page on
Facebook but can manage the new Page using tools like Business Suite or Ads
Manager
● Easy navigation between your personal profile and the page
● Dedicated Feed to seamlessly engage with other businesses and creators.

Your Page’s information, content, and ads will stay the same. Connections made through Meta Business
Partners or tools like Business Manager or Meta Business Suite will not be impacted.
Admins of your Page will be prompted to update your Page to this new experience in the coming weeks,
and will be automatically migrated shortly after if no action is taken. To learn more about the new Page
experience, including what changes, what stays the same, and FAQs, please see this PDF guide and visit
our Help Center.
[Facebook] Upcoming Launch of Facebook Stories Ads Sticker CTA
Paid

For organic Facebook Stories, a Link Sticker is an interactive element used in

Stories where a user can add a link to posts. When people tap on this sticker,
they are directed to the associated destination website.
In mid-2023, we plan to launch a similar Link Sticker, which will be known as a
CTA (call-to-action) Sticker, on Facebook Stories Ads. The goals of this
Sticker CTA are to provide a similar experience as organic and to bring more
visual attention to the CTA in order to drive user interaction with Facebook
Stories Ads.
The Sticker CTA will appear on ad creatives at the bottom. Because of this,
please begin ensuring that your final creative assets are honoring our safe
zone guidance, specifically with leaving the bottom 20% (340 pixels) free
from text, logos, and other key creative elements to avoid covering these
elements with the Sticker CTA. Note, the safe zone guidance is the same for
both Facebook Stories Ads and Instagram Stories Ads. Please take the time
to update creative briefs or considerations for creative development.
[Facebook] Launching the ability to turn an organic Reel into an ad via
Facebook Boost
Paid

We are continuously working to improve the business experience on

Facebook. We recently launched the ability to boost an organic Reel to turn it
into an ad on Facebook. You can do this via the Boost Post button on your
Reels media, or select your Reel to Boost from Ad Center. Please note use of
copyrighted music, gifs, interactive stickers, face/camera effect, or group
posts in a Reel makes it ineligible for boosting. This feature is not available for
Professional Mode users on iOS at this time.
The ability to boost a Reel via Ads Manager will remain unchanged.
Reels
[Video] Expanding our Reels Ecosystem
Paid

Reels continues to grow quickly and be more social, with people resharing Reels more than 2 billion times every day. Reels are
also increasing overall app engagement, and we’re continuing to build Reels products for businesses to meet their goals. At IAB
Newfronts (May 4, 2023), we announced new updates for Reels ads so advertisers can reach customers, increase campaign
performance, and measure results.

● Launching AR Ads for Reels & Facebook Stories: We’re making it easier for advertisers to reach audiences with AR
Ads by launching roll-out globally for Instagram Reels, Facebook Reels, and Facebook Stories.

● Creating More Interactive Ads: We want to take learnings from how people engage with Reels to improve our ad
formats. For example, we're testing a larger call-to-action button with more advertiser information on Facebook and
Instagram Reels ads. This new button will include an ad thumbnail, headline and additional business details, such as
the website URL, to help people that show interest take the next step to click.

● Adding Watch and Browse Feature: People can now pause a video ad on Facebook and preview where you'll go if you
click the link, allowing people to more easily click and interact with Facebook Reels Ads. As a result, businesses may
see an increase in click through rate for Reels ads.

● Improving Carousel Design for Meta Advantage+ Catalog Ads: We are now testing an improved design where
advertisers can create multi-destination product ads for carousel format on Reels, meaning people can easily swipe
through each product image and click for product-specific destinations without leaving the Reel they're watching.
This makes it easier than ever for them to shop products from your brand.

● Adding Viewability with Third-Party Measurement: We are opening up Reels viewability to third-party measurement
partners for interstitial Reels Ads campaigns. We are currently testing with Double Verify, IAS and MOAT to make
Reels Viewability reporting available to advertisers leveraging these partners.

You can learn more about these updates on the Meta for Business blog.
[Video] AR Ads Placement Expansion: AR Ads launching on Instagram +
Facebook Reels & Facebook Stories
Paid

Starting May 4, 2023, we’ll begin rolling out AR Ads on additional placements, including
Instagram + Facebook Reels and Facebook Stories placements. AR ads are already
available on Instagram + Facebook feed & Instagram stories, and with this expansion, we
are excited to make it easier for advertisers to reach new audiences across placements,
as 750M people use AR effects across Meta technologies every month.
We are always working on ways to extend creativity and looking forward to continuing
our 'Open Beta' with AR, given the early-stage nature of this product. AR Ads are an
important step towards the metaverse, enabling you to deepen your connection with
your customers and improve the overall experience for people on Facebook and
Instagram.
[Video] Testing new designs for Advantage+ catalog ads and Carousel
Format in Reels
Paid

We are testing new designs of Advantage+ catalog ads and carousel format in FB and IG Reels (Interstitial). These will
make carousel ads look more native to Reels, bring more parity with how Advantage+ catalog ads appear on other
Meta placements, and have better shoppability and performance.

What exists today on FB and IG Reels Advantage+ catalog ads:

As of today on Reels, Advantage+ catalog ads image carousel ads with multiple destinations do not have the ability for
users to be able to browse multiple products and click on product-specific destinations in the main ad preview.
The ad shows a slide show of product images and a CTA. Clicking on the CTA leads to an interstitial page with multiple
products, and clicking on products then leads to an in-app browser with product-specific destinations. This means
that there are 2 clicks minimum between users seeing the ad and interacting with the product destination page.

What is testing on FB Reels ads (Interstitial):

On FB Reels, we are rolling out a new design for Advantage+ Catalog carousel image ads that will have a slideshow of
product catalog carousel images in the center of the screen, and right below it there will be a swipeable and clickable
horizontal scroll of product thumbnails. Clicking on the thumbnail will directly lead to product-specific destinations
opening within an in-app browser.

What is testing on IG Reels ads (Interstitial):

Similarly, on IG Reels, we are testing two swipeable designs to support carousel ads with multiple destinations. They
each feature product catalog images at the center of the screen and below that there will be either dots (to indicate
the number of cards in the carousel, similar to IG Feed) or a swipeable and clickable horizontal scroll of product
thumbnails (similar to what’s testing on FB Reels). Tapping on the CTA will lead to product-specific destinations
opening within an in-app browser.

We’ll share more details on launch dates when available.

[Instagram] Testing Ads on Instagram Reels
Paid

In May, we announced that we’re beginning to test a new placement called Ads on
Instagram Reels. Ads on Instagram Reels will provide a new way for advertisers to reach
audiences consuming Reels. In addition to full-screen Reels ads, advertisers included in
the test can place ads on top of publicly shared reels content from eligible accounts.
These ads will appear as a single banner at the bottom of a reel.

As part of this test, select public accounts will be eligible to earn money from allowing
ads to appear on top of their reels. To help you feel comfortable with where your ads
might deliver, you can use our brand safety and suitability controls and will have the
choice of whether your ads appear on accounts that are not eligible to earn money.

If you are eligible to opt in to Ads on Instagram Reels, newly created campaigns will be
automatically opted into the placement via Manual Placements in Ads Manager. You can
opt-out via Manual Placements at any time by simply deselecting the placement and it
will not be included in Advantage+ Placements at this time. Please note that standalone
campaigns are not yet available and delivery to the placement will be limited.
We’ll slowly expand testing to more advertisers globally throughout 2023, so stay tuned
for updates.
Instagram
[Instagram] Rollout: Automatically adding product tags to eligible static
ads in IG Carousel format
Paid

Ads with product tags have been available since 2019 and have been shown to
improve ad performance (with up to 20-33% improved cost per incremental
conversion) by helping people more easily discover and consider products from
ads.
We’ve now begun suggesting product tags as the default selection for eligible ads
with IG Feed and Explore placements for single-image formats, as well as IG
Carousel format, created in Ads Manager, to make it easier for you to take
advantage of product tags without needing to manually tag all images and
products.
You can opt-out of automatic tags on any campaign by

● In ads with website destination: For single-image formats, click to

“Creative Tools” and toggle “Automatically tag products” to off. For
Carousel format, click to “Creative Tools” and manually remove
suggested products.
● In ads with website & shop destination (“Shops ads”): Click to “Creative
Tools”, “Optimize for Shops”, and switch to “Manual” instead of
“Automatic”.
[API] Future feed videos created through Instagram Content Publishing
API will be converted to Reels
Organic

Beginning on July 1, 2023, all single feed videos created through Instagram’s Content Publishing
API will be converted to Reels. This change is necessary to align with first-party interfaces, and it
consolidates video insights into Reels insights and takes advantage of Reels’ audiences.
Currently, single feed videos published though the Instagram Content Publishing API are displayed
on the Instagram app and web as Reels on the Reels tab. However, the video is still labeled as a
“feed video” and tracked via feed video insights. These videos lose the benefits of being shared as a
Reel.

With this API change, single feed videos will be labeled as Reels and tracked via Reels insights. As a
result, feed video metrics (such as Impressions) will no longer be available outside of Reels insights.
Single feed video will be deprecated by November 9, 2023, at which time all developers will be
required to upgrade their platforms to only offer Reels upload. This only impacts single feed videos
and not videos uploaded to Carousels. Please review the documentation for Instagram User Media
and the Content Publishing API to understand the required changes.
Ads products
& Interfaces
[Action Required] Ads targeting the EU or associated territories require
additional information
Paid

Due to regulatory requirements in the European Union (EU), beginning on Monday, June 5, 2023, advertisers who include the EU, associated territories (list here), or select
worldwide in their ad targeting on Facebook and Instagram will be asked to enter information about who benefits from the ad (i.e. “beneficiary”) and who is paying for the
ad (i.e. “payer”) at the ad set level.
This information can be entered voluntarily in the Marketing API beginning May 16 and voluntarily in Ads Manager beginning June 5. Beneficiary and payer information will
be required on all ad buying surfaces beginning June 21, 2023 — otherwise, ads can’t be published. Specifically, beneficiary and payer information will be required for all
new, duplicated, or edited ads targeting the EU, associated territories, or worldwide.
By the end of August, beneficiary and payer information will be displayed in the Ad Library and Ad Library API for all ads that are created on or after June 22, 2023 and that
deliver an impression to the EU or associated territories. We will also display the creative and the Page the ad ran from, the dates in which the ad ran, delivery information,
and targeting choices made by advertisers.

Actions you should take to prevent interruption to your campaigns:

● In advance of June 5, please determine who the beneficiary and payer are for your ads. The EU Digital Services Act (DSA) defines the “beneficiary” as “the natural
or legal person on whose behalf the advertisement is presented” and the “payer” as “the natural or legal person who paid for the ad”.
● Beginning on June 5, we recommend that you input your beneficiary and payer information into either Ads Manager or the Marketing API for new, duplicated, or
edited ads which include the European Union (EU) and/or associated territories* or select worldwide in their ads targeting. Once you do this, this information can
be easily reused for future ad sets that target the EU or associated territories.
● Beginning on June 21, ensure you have the beneficiary and payer information prepared and inputted for all new, duplicated, or significantly edited Facebook and
Instagram ads. If this information hasn’t been provided, these ads can’t be published.
● At this time, all ads that are running before June 21 and are not significantly edited after this date won’t be impacted, and no action is needed.

We encourage you to review this article in the Business Help Center for more guidance and, as always, to consult with your legal advisors regarding compliance with all
applicable laws.
[Action Required] Ads targeting the EU or associated territories require
additional information
Paid
[Signals] Sharing AI-powered Ad Tech to Improve Marketing Tools &
Performance for Advertisers
Paid

On May 11, we shared on our Meta for Business Blog, several updates around how we're
investing in AI to help advertisers reach their customers and improve campaign performance.
Specifically:

● We’re introducing new features in our Meta Advantage Suite that will be released
over the coming months – relating to Advantage+ shopping campaigns, video in
catalog ads and new targeting automation options in the manual ads creation flow.

● We’re introducing an AI Sandbox, where we can test, get feedback, and iterate
collaboratively with advertisers to help ensure that our generative AI-powered tools
deliver the best value for businesses and drive performance.
Please let me know if you have any questions about any of these new AI-powered
features. I’d be happy to set up time to walk you through them and answer any
questions.
[Meta Advantage] New features in our Meta Advantage Suite
Paid

We are introducing new Meta Advantage features that will allow advertisers to take advantage of AI quicker, give them more flexibility in the creative they use and
help them measure what’s working. These include:

● Switching manual campaigns to Advantage+ shopping in one click: Businesses will be able to transform their current campaigns into Advantage+
shopping campaigns, allowing them to take advantage of AI quickly and easily. This will be available in Ads Manager when you click on “duplicate” within
an ad campaign. It will start rolling out gradually to all advertisers with access to Advantage+ shopping campaigns within the next month.

● Using video creative in catalog ads: Catalog ads allow an advertiser to import a catalog of products and run ads to promote those products. Now, instead
of only being able to use static product images, advertisers will be able to import and use creative like branded videos or customer demonstration videos.
We’ll then use AI and machine learning to dynamically show the best video to people across Feed, Stories, Watch and Reels. Advertisers will be able to
use video in their manual sales campaigns or in Advantage+ shopping campaigns - with or without Shops as a destination. This product is currently in
testing with select advertisers, and we plan to roll it out more broadly later this year.

● Rolling out Performance Comparisons: This new automatic report allows advertisers to compare existing manual sales campaigns to Advantage+
shopping campaigns to better understand the positive performance impact of automation. This is already rolling out gradually to advertisers using
Advantage+ shopping campaigns.

● Improving performance with Advantage+ audience: This is a new Meta Advantage product that will provide advertisers with an updated way to reach
people and drive conversions. Instead of using an advertiser’s audience targeting inputs as hard constraints, such as Men, 18-35 years, who like baseball,
advertisers who use Advantage+ audience will add their audience inputs as suggestions to guide who sees an ad. This allows our ad system to find more
people outside of those suggestions if we think they will be interested and likely to convert. For certain advertisers who have a need for hard constraints,
such as a minimum age for certain products or shipping location parameters, we will still offer those at the campaign level through a new section called
“Audience Controls”. We think this will be a helpful tool to improve performance for advertisers in all verticals and all sizes, and we are currently testing it
with a select group. Based on those learnings, we will open up testing to more advertisers in the coming months.
[Delivery] New Account Strength tool in Ad Account Overview
Paid

We have recently launched a new recommendation tool, Account Strength, on the Ad

Account Overview page inside Ads Manager.
The new Account Strength tool is a centralized one-stop shop to surface
recommendations that we believe will help improve your campaign performance, As part
of this, you will see an Account Strength score that evaluates how well your ad
campaigns setups follow Meta’s best practices, and following the tips and
recommendations will hopefully help you improve this score over team.
This is designed so you can explore and understand our best practices at your own pace,
however, we recommend that you check in often to view personalized
recommendations, as we are continually working to evaluate and include new
recommendations.
[Delivery] New tag to help identify “High performing” campaigns
Paid

We are launching a new “High performing” tag for campaigns and ad sets, to help you
identify standout campaigns to consider scaling.
Campaigns and ad sets that Meta considers high performing will be tagged as “High
performing” in the Delivery Column of Ads Manager table. Hovering over the tag will
reveal an “Edit budget” button, which allows you to easily scale your budget without
having to navigate away from the current table view.
[Delivery] Updated recommendation during campaign creation
Paid

We have updated a recommendation to help reduce costs per result, which

you might see during campaign creation. This recommendation is gradually
being rolled out, so you may not see it in all ad accounts.
The updated recommendation suggests a specific audience size, or a specific
audience size and budget. The updated recommendations with size and
budget suggestions, make this recommendation more actionable for you. The
recommended audience size is calculated based on a machine learning model
of data from results of ad sets with similar setups. The recommended daily
budget is calculated based on results from 1) your campaigns with similar
setups and 2) from campaigns with similar setups from similar businesses in
your industry.
Refer to our help article for more best practices on avoiding high cost per
action in your campaigns.
[Targeting] Advantage Detailed Targeting testing for all campaigns
using Detailed Targeting
Paid

As part of our ongoing efforts to deliver more value to businesses, we occasionally run tests for
products that we believe will both drive advertiser performance and help inform future
enhancements to our products. We wanted to let you know that at least one of your ad accounts
will be included in a test for Advantage Detailed Targeting – a product in our suite of automation
tools that we believe may drive better performance.
How the test will work
Starting on June 5, 2023, new or duplicated campaigns will have Advantage Detailed Targeting
applied, allowing our system to reach a broader group of people than are already defined in your
initial Detailed Targeting selections to deliver your ads to additional people when our system
predicts it’s likely to improve performance.
Any exclusions and targeting selections outside of Detailed Targeting (such as age, gender,
language, custom audiences and location) will continue to apply. Any active or existing campaigns
will not be impacted, unless changes are made at the ad set level.
No action is required on your part at this time.
[Targeting] Audience location requirement when creating a lookalike
audience
Paid

As we continue to explore ways to simplify workflows in response to

advertiser feedback, we will remove a feature previously introduced to some
advertisers that designated lookalike audience locations based on campaign
targeting.

Beginning May 30, 2023, we will begin to require lookalike audience location
for all Ad Accounts where this feature is currently available.
There will be no impact to your existing campaigns or lookalike audiences as a
result of this update, as lookalike audiences will be converted and assigned a
location based on the designated ad set location targeting.

Geography-aligned lookalike audiences that have not been used in an active

ad set since creation will be retired. If you wish to preserve these audiences,
please use them in an active ad set before May 30, 2023.
[Lead Ad] New Features for Meta Lead Ads
Paid

We’re introducing a new feature to Meta Lead Ads instant forms that allows
advertisers the option to create “Conditional Logic”, where the instant form
questions update in real time based on how the user answered the prior
question. We have seen businesses leverage this feature in their website
forms, and believe that combining instant forms' reach and scale on Meta
with this type of conditional logic, businesses can achieve even greater
volume of quality leads. Lead Filtering, a feature that allows the business to
“filter out” users who do not meet a certain criteria, will also sit within this
newly released feature.

Here’s our recent Meta for Business blog post announcing the launch of this
new feature, as well as demos for how it appears to the end user.
[Signals] Updates and improvements to website conversion campaigns
Paid

Starting May 15, 2023, we will begin rolling out improvements to website conversion campaigns.
Specifically, there are three key changes I’d like to call out:

● You will no longer be limited to only 8 events, you also will no longer have to prioritize
your events. This also means that the Aggregated Event Measurement tab in Ads
Manager will be going away.

● There is no longer a requirement to verify your domain for the purposes of event
configuration specifically. It is still a best practice to verify your domain for the purposes
listed here.

● We are removing the requirement to select conversion domain at the ad level, which
should further simplify the process of ad creation.

We believe these changes will provide a simpler experience for you and could have a positive impact
on measurement and ads performance, especially if there are more than 8 website events that are
important to your customer journey.
There is no action required to get access to these updates.

Like with all of our products, the best way to drive long term performance is to test, learn, and then
scale.
[Signals] How the Conversions API can help improve performance
Paid

We recently launched Additional Conversions Reported, previously referred to as Additional

Attributed Conversions, a metric that estimates how many conversions (e.g. purchases or link
clicks) were measured as a result of your Conversions API setup.
In reviewing the metric for your account, I found that the Conversions API has reported [x%] more
[event type] events. More reported [event type] events can help you decrease your cost per result,
helping your overall performance. For example, a 10% increase in conversions through the
Conversions API has been measured to correspond to a 11% decrease in cost per conversion on
average.*

To measure additional reported conversions across your business, you can set up the Conversions
API on all remaining Pixel events (a best practice called redundancy). You may be able to easily add
the Conversions API to remaining Pixel events via your existing integration. Alternatively, an
increasing number of advertisers are using the Conversions API Gateway to complete their
Conversions API setup (even if using a different integration type elsewhere), because it can be
executed without code and in generally less than an hour.
Let me know if you have any questions. I’m also happy to discuss more in detail about how using the
Conversions API can help you drive better business outcomes.

*Based on an analysis of the performance of an experiment on 28 advertisers of varying verticals,

regions, and size, over the period of May-August 2022.
[Signals] Verify your custom events
Paid

We’re reaching out to let you know that you will soon have to verify that you intend to send your
custom website events to Meta platforms. For web custom events used in campaigns, custom
conversions, and web custom audiences, no actions are required. These events will be automatically
verified.
All other custom event types will require verification by October 30, 2023 and new custom website
events will require verification within 28 days of creation, or will be removed. Removed event types
will not be available for ad optimization, measurement, or custom audiences.
We recommend that you check your custom website events in Events Manager to see what actions
you may need to take. Anyone with Full Control permissions in the business asset can verify a
custom website event. You only need to verify custom website events once.
Steps to verify from Data Sources:

1. Select your data.

2. In the Overview tab, scroll to your events.
3. Hover on the custom event(s) with the alert icon.
4. Click Verify Event.
[Signals] Offline Conversion API (starting with Graph API v 17) will not
support offline events
Paid

As of February 2023, the Conversions API fully supports offline events. By consolidating our web
and offline event APIs into a single API, we aim to simplify and improve how advertisers use their
cross-channel marketing data to enhance ad optimization, custom audiences, and measurement.
However, starting with Graph API version 17 onwards, released on May 23, 2023, Offline
Conversions API version 17 will no longer support offline events. We anticipate that the Offline
Conversions API will be discontinued in the third quarter of 2024. We recommend that advertisers
with Offline Conversions API integrations convert their integration into a Conversions API
integration and not update their Offline Conversion API until they have successfully done so.
However, new datasets will not retain learnings from the legacy offline event set ID. If this is a
concern, we recommend that you send data through Conversion API to datasets while keeping your
existing Offline Conversion API (v16 or earlier) separately using offline event sets for an overlapping
period of time that best suits your business needs.
We recommend that you convert your existing Offline Conversions integration into a Conversions
API integration - the steps to do so (detailed here) require a developer but are much easier than
setting up a new integration.
Creators
[Creators] Branded Content Ads are Now Partnership Ads
Paid

Our set-up guide and help center have been updated to reflect these changes.

Read more about these changes below and in our Instagram blog post.
[Creators] Simplified and expanded permissions for partnership ads
Paid

● More types of organic Instagram content can be promoted as partnership ads (fka branded content ads), including Instagram Collabs and other
content without the paid partnership label.
[Creators] Updated Instagram partnership ad format
Paid

● Updated Instagram partnership ad format to better highlight the partnership between two accounts (see the image attached).
Commerce
[Commerce] Sync your Shopify navigation menu to your shop on
Facebook and Instagram
Organic

As part of our continued investment to drive performance for your business

and positive shopping experiences for your customers, we have launched
automatic navigation menu syncing from your Shopify website to the menu
on your Facebook or Instagram’s shop homepage. This automatic sync will
allow you to show the breadth of products you offer in a way that reflects
your website, while simultaneously providing shoppers with a positive
browsing experience.
Between May 16-19, 2023, you will automatically see the following
improvements on your shop’s homepage and in Commerce Manager:

● Synced website navigation from your Shopify website that shows

buyers the breadth of your product offerings and accurate
categories on your shop’s home page
● View the timestamp of the latest sync in Shop Builder
● You may choose to opt-out of the sync by switching off the ‘Sync’
toggle in Shop Builder

To learn more, visit our help center

[Commerce] Updates to Commerce Manager displaying catalog
match rate
Paid

Starting on May 30, 2023, we are launching a new design for our Commerce Manager Events tab to make it more
intuitive and continue to provide actionable insights. This update follows our updates to how catalog match rate is
displayed in Commerce Manager in October 2022 and incorporates ongoing feedback from businesses.
What updates are coming?

● Improved design for viewing match rate for a specific catalog : clearly see the overall match rate
percentage for this specific catalog, calculated across all events received from a given pixel or SDK.
● View match rate across all connected catalogs : if your pixel or SDK is connected to multiple catalogs, you
will also see the match rate calculated across all of these catalogs.
● More help to resolve issues : review any issues with your catalog match rate and download an issue report
to share with developers.
● Content type event parameter no longer required : the content type event parameter for your Meta Pixel or
SDK is no longer required, which may result in a match rate improvement for some advertisers.

We recommend keeping your catalog match rate above 90%. A high percentage indicates that most customer
interactions with items on your website or app can be matched to items in your catalog, meaning that those items
are available for ads targeting. This may help to improve your ad performance. A low percentage limits the items
available for ads targeting and may indicate issues in your pixel, app SDK or catalog setup.
Visit Commerce Manager > Catalog > Events to view your catalog match rate. You can learn more about viewing
match rate in our Business Help Center.
Messaging
[Messaging] Cloud API Now Supports 1,000 Messages Per Second

Cloud API, hosted by Meta, continues to be our fastest platform, now supporting
up to 1,000 messages per second (mps) of inbound and outbound messages (text
and media message types). Set your campaigns up for success by migrating your
phone numbers to higher throughput on Cloud API.
How to Request 1,000 mps
Open a Direct Support ticket with the following selections:

● Question Topic: Cloud API Issues

● Request Type: Request to upgrade to high throughput tier

View our developer documentation for more details or this one-pager for more
detail. Please note that any phone numbers already onboarded to high throughput
will have automatic access to 1,000 messages per second.
No throughput increases are expected for on-premise API. We urge all clients with
throughput needs to migrate to our fastest platform, Cloud API.
[Messaging] Multi-Product Message Template Available Now on
WhatsApp

Multi-Product Message (MPM) templates are now available for businesses to

initiate marketing conversations with up to 30 products from their catalog. Users
can view these products and add them directly to their cart for checkout.
MPM templates can be used for retargeting use cases such as abandoned cart
recovery, recurring purchase suggestions and tailored offers. Limiting the number
of items in each message to 30 helps focus users' attention on products they are
most likely to find appealing and makes it easier to browse. Products in each
template can be dynamically populated based on each customer’s past purchase
history.
Example verticals where MPM templates can be effective include food delivery as
well as shopping for groceries, personal care items, apparel and electronics.
This product is available on the Cloud API in the marketing conversion category
and requires an ecommerce catalog to be set up to make use of it.
See our help center article and developer docs for details on how to access this
new template type and enable product browsing directly from the first message in
a conversation.
[Messaging] WhatsApp Chat Lock: Making Your Most Intimate
Conversation Even More Private
Organic

Our passion is to find new ways to help keep your messages private and secure.
Today, we’re announcing Chat Lock on WhatsApp, which lets you protect your
most intimate conversations behind one more layer of security.

Locking a chat takes that thread out of your inbox and puts it behind its own
folder that can only be accessed with your device’s password or biometric, like
a fingerprint. It also automatically hides the contents of that chat in
notifications, too.

We believe this feature will be great for people who share their phones from
time to time with a family member, or in moments where someone else is
holding your phone at the exact moment an extra-special chat arrives.

You can lock a chat by tapping the name of a one-to-one or group and selecting
the lock option. To reveal these chats, slowly pull down on your inbox and enter
your password or biometric.

Over the next few months, we’re going to be adding more options for Chat
Lock, including locks for companion devices and creating a custom password
for your chats so that you can use a unique password different from your
phone’s.

We’re rolling out Chat Lock on people globally on WhatsApp beginning today.
[Messaging] New Updates to Polls on WhatsApp
Organic

We’re introducing three new updates for polls to help groups

gather information and make decisions together.

● Create Single-Vote Polls: For when you need a

definitive answer, we’re introducing the option for poll
creators to allow people to vote only once. Simply turn
off the allow multiple answers option when creating a
poll.

● Search for Polls in Your Chats: It’s not always possible

to answer a poll immediately, and it can be difficult to
find a poll within the chat at a later time. Now, you can
filter messages by polls, just like you can for photos,
videos or links. On the Chats screen, press Search and
then Polls to find a list of all results.

● Stay Updated on Poll Results: You will now receive

notifications when people vote on your polls, and be
shown how many people have voted in total so you can
easily keep up to date on responses.
[Messaging] New Updates to Sharing With Captions on WhatsApp
Organic
AR / VR &
Metaverse
[Metaverse] Understanding the Economic Potential of the Metaverse
Paid

While the metaverse is still in the early stages of development, it’s already possible to
see its potential in areas like education, gaming, wellness and commerce. As metaverse
technologies are more widely adopted more economic opportunities will emerge such as
opening up new markets and business models, creating better ways of working and
transforming training and development. This new series of research examines the
economic potential of the metaverse for different countries and regions around the
world.

Takeaways :
● New research reports examine the economic opportunities the metaverse
presents around the world.
● The metaverse is in the early stages of development, but the benefits to the
global economy could reach up to US$3.6 trillion per year in additional GDP by
2035.

Read more on our blog post.

Transparency,
Brand safety
& Privacy
[Integrity] Additional brand protection in the Ad Library with watermarks
Paid

The Ad Library provides transparency for ads by offering a comprehensive, searchable

collection of all ads currently running across Meta technologies. There are millions of ad
creatives - both active and inactive - in the Ad Library, and it’s important advertisers feel that
their ads are safe and protected.
Advertisers can now watermark their Page’s active and inactive ads in the Ad Library to help
protect their brand assets. The watermark stamps “PROTECTED” over the ad creative and will
be applied to any ad created after a Page opts-in to watermarking and does not apply to ads
retroactively that have already run.
The watermark is only applied to ads within the Ad Library and does not appear when an ad is
delivered on Meta technologies. Videos that are longer than 5 minutes or have video resolution
higher than 4K will not be able to be watermarked when opted-in.
If you are interested in getting access to watermarking, please reply with the Page name you'd
like to opt-in, as well as the link to your profile.
Currently, the watermark is only available upon request, and you can opt-out at any time, but
ads that are already watermarked will not have the watermark removed.
[Integrity] Marking a Transparency Milestone

We’re sharing highlights from our integrity efforts during the first quarter of 2023, including our Community Standards Enforcement Report. These reports also
mark significant milestones for us around the longevity of our transparency work.
Key Takeaways:

1. Marking 10 Years of Transparency Reporting and 5 Years of the Community Standards Enforcement Report
○ Over the years, we've adjusted our approach to and standards around our transparency reporting based on several learnings, including
consistent feedback from experts and the public.
○ We’ve added metrics like prevalence and appeals to the Community Standards Enforcement Report and now include data for more policy areas,
like hate speech and violence and incitement.
○ In 2021, we launched our interactive Transparency Center to make it easy for anyone to compare different types of data and see trends over
time.
○ We’ve also massively improved our AI technology and are now able to proactively detect and remove more content that violates our policies
more than ever before. For example, the proactive rate for bullying and harassment content on Instagram has increased from 36.1% in 2019 to
over 90% in Q1 of this year.
2. Sharing the Community Standards Enforcement Report and the Adversarial Threat Report for Q1 2023
○ We continue to steadily remove content that violates our policies. Prevalence remained relatively consistent at low levels across a wide range of
violation areas, including hate speech.
○ We took down six coordinated inauthentic behavior networks — in the United States, Venezuela, Iran, China, Georgia, Burkina Faso and Togo —
that targeted people around the world across the internet.
3. Keeping Businesses Secure and Empowering Brands to Create Suitable Environments
○ We recently announced new measures we’re taking to help protect business users from malware and keep their accounts secure from malicious
groups.
○ We’re rolling out new brand safety and suitability tools for feed — namely inventory filters for Facebook and Instagram Feeds – to help
advertisers control the adjacency of their ads. We are also rolling out a third-party feed verification solution with our Meta Business Partner,
Zefr.

To see our progress over time, learn more about these highlights and review all of our transparency reports, visit our Newsroom, the Transparency Center and our
Meta for Business Brand Safety page.
[Integrity] Marking a Transparency Milestone
[Integrity] How Meta Protects Businesses from Malware

On May 3rd we shared updates on our work to protect businesses that may be targeted by malware across the internet, along with tools to detect and remove
malware from devices. Below, we’re also sharing new product updates we’re rolling out to further help keep business accounts secure from malicious actors.
Protecting businesses from malware: product and support updates
To help businesses stay safe on our platform we continue to roll out protections against malicious activity, including:

● Introducing new malware removal support tool: Malware is often designed to re-compromise accounts even after they’ve been recovered by their rightful
owners. This leads to a continuous cycle of compromise and recovery that can only be fully resolved when the malware is removed by the user. To help
businesses users that may have unknowingly self-compromised their devices, today we launched a new support tool that guides people step-by-step
through how to identify and remove malware, including using third-party antivirus tools. Because compromise often occurs outside of our platform, these
stand-alone tools are a critical step in the recovery cycle to help business accounts stay safe. You can take a look at the tool by visiting the Help Center.
● Verifying connections to Business Manager accounts: We often see threat actors attempt to use compromised accounts to add themselves as business
admins to connected business Pages. To help protect against this tactic, businesses now have more visibility and control over administrator changes to
help prevent attackers from adding themselves to a Business Manager. For example, businesses can now create restrictions to only add admins from
trusted domains selected by the business and more effectively audit people’s access through a new “active” or “inactive” status filter to assess the status
of admins.
● Increasing protections for sensitive account actions: We are expanding authorization requirements for sensitive business account actions, like accessing
a credit line or changing business administrators. To complete the change, businesses will be prompted to authenticate with two-factor authentication,
email verification or co-worker approval. Businesses can also select a trusted employee that is not an administrator to approve sensitive actions.
● Introducing Meta Work Accounts: In the coming months, we will begin rolling out Meta Work Accounts to allow business users to log in and operate
Business Manager without requiring a personal account. This will help keep business accounts more secure in cases when attackers begin with a personal
account compromise. Once work accounts become available, organizations can manage them on behalf of their employees and have access to
administrative features including single sign-on, automated account provisioning and more.

Our teams will continue to track and take action against threat actors around the world. For example, as part of our work against a long-running malware family
known in the security community as Ducktail, we also issued a cease and desist letter to individuals behind it in Vietnam, referred to law enforcement, and will
consider all appropriate additional enforcement options against malicious actors behind targeting people on our services. We encourage you to learn more about
how our security, integrity and support teams help protect people and businesses against malware and malicious activity.