Variable Data Type

Region Text

Division Text

Flavor Text
Date Date (MM/DD/YYYY)
Advertising Expenses Integer

Flavor Rating Integer

Social Media Posts Integer

Event Promotions Integer

Quantity Sold Integer

Note: =IF(F2<6,RANDBETWEEN(1,5),IF(F2<8,RANDBETWEEN(6,7),RANDBETWEEN(8,10)))
 Values & Format
Northeast, Midwest, South, West
East North Central, East South Central, Middle Atlantic, Mountain, New
England, Pacific, South Atlantic, West North Central, West South Central

Cherry, Chocolate, Coconut, Coffee, Cookie Dough, Cookies and Cream,

Neapolitan, Rocky Road, Strawberry, Vanilla
Last Day of the specific month
Whole Number, USD Currency

Whole Number, 1 - 10

Whole Number

Whole Number

Whole Number

1,5),IF(F2<8,RANDBETWEEN(6,7),RANDBETWEEN(8,10)))
Description
United States - Region (4 in total)

United States - Division (9 in total)

Major Flavor (10 in total)

Year/Month (example: 01/31/2019 = January 2019 data).
Total advertising expenditures for the specific flavor in the specific region/division for the given year/month.

Flavor rating (1-10) for the specific flavor in the specific region/division for the given year/month. The
higher rating (10), the more popular the flavor is in the specific region/division.
Total social media posts (across all major social media platforms) by TC Ice Cream for the given
year/month in the specific region/division featuring that specific flavor.
Total events promoted by TC Ice Cream for the given year/month in the specific region/division featuring
that specific flavor.

Total gallons sold for the specific region, division, flavor and year/month.TC Ice Cream produces and sells
'gallons' of ice cream to each region/division. In turn, the gallons are used to make specific products.
year/month.
Region Division Flavor Date Advertising Expenses
Northeast New England Cherry 7/31/2020 $ 4,232
Northeast New England Cherry 7/31/2021 $ 4,344
Northeast New England Cherry 7/31/2019 $ 4,028
Northeast New England Cherry 5/31/2021 $ 3,069
Northeast New England Cherry 8/31/2021 $ 2,790
Northeast New England Cherry 6/30/2021 $ 3,174
Northeast New England Cherry 8/31/2020 $ 2,983
Northeast New England Cherry 5/31/2019 $ 2,808
Northeast New England Cherry 6/30/2020 $ 2,897
Northeast New England Cherry 5/31/2020 $ 2,813
Northeast New England Cherry 6/30/2019 $ 2,836
Northeast New England Cherry 3/31/2021 $ 2,812
Northeast New England Cherry 8/31/2019 $ 2,872
Northeast New England Cherry 9/30/2021 $ 2,491
Northeast New England Cherry 10/31/2020 $ 2,374
Northeast New England Cherry 12/31/2021 $ 2,557
Northeast New England Cherry 11/30/2021 $ 2,110
Northeast New England Cherry 4/30/2021 $ 2,582
Northeast New England Cherry 4/30/2019 $ 2,344
Northeast New England Cherry 4/30/2020 $ 2,352
Northeast New England Cherry 9/30/2020 $ 2,046
Northeast New England Cherry 2/28/2021 $ 2,072
Northeast New England Cherry 1/31/2021 $ 2,317
Northeast New England Cherry 3/31/2020 $ 2,346
Northeast New England Cherry 10/31/2021 $ 2,150
Northeast New England Cherry 10/31/2019 $ 2,161
Northeast New England Cherry 11/30/2019 $ 1,767
Northeast New England Cherry 12/31/2020 $ 1,761
Northeast New England Cherry 3/31/2019 $ 1,808
Northeast New England Cherry 9/30/2019 $ 1,920
Northeast New England Cherry 2/28/2020 $ 2,022
Northeast New England Cherry 11/30/2020 $ 2,070
Northeast New England Cherry 2/28/2019 $ 1,938
Northeast New England Cherry 12/31/2019 $ 1,481
Northeast New England Cherry 1/31/2020 $ 1,591
Northeast New England Cherry 1/31/2019 $ 1,565
Flavor Rating Social Media Posts Event Promotions Quantity Sold
1 25 245 10,400
1 20 212 10,358
4 22 208 9,604
2 21 178 8,430
5 17 188 8,240
2 19 171 8,156
3 15 193 8,118
4 17 183 7,721
2 15 191 7,409
4 17 154 7,273
4 11 162 7,156
4 11 176 7,068
4 13 154 6,825
2 16 138 6,598
2 15 150 6,329
4 11 153 6,125
5 14 126 6,111
3 10 152 6,071
2 9 134 5,815
1 9 150 5,794
3 12 124 5,657
1 9 146 5,653
4 12 123 5,506
4 13 135 5,480
4 7 122 5,348
1 11 135 5,268
2 13 111 5,217
5 11 130 5,214
5 11 121 5,183
1 10 121 5,054
3 8 110 4,866
3 10 116 4,798
4 12 104 4,734
3 9 96 4,165
1 8 88 4,145
5 8 81 3,634
Flavor Quantity Sold bySoldFlavor FOR NEW
Sum of Quantity ENGLAND Quantity Sold by M
Cherry REGION
1,164,183 R
Chocolate 2,430,116 12,000
Strawberry; Vanilla; 8% Cherry; 7%
Coconut 2,111,591 Chocolate;
10% 14% 10,000
Coffee 1,540,239
8,000

Quantity sold
Cookie Dough
Rocky Road; 1,901,484
6,000
13%
Cookies and Cre 1,252,270
Coconut; 12% 4,000
Neapolitan 1,704,256
2,000
Rocky Road 2,316,847
-
Strawberry 1,794,611 1/31/2019 7/31/2019 1/31/
Vanilla 1,377,335
Neapolitan; Coffee; 9%
10%
Cookies and Cream; 7% Cookie Dough; 11%

Flavor Sum of Flavor Rating

Cherry Average Flavor Rating 1106 by Flavor For New Eng- Combo chart of Qua
land Expenses For
Chocolate 2884Region
Coconut3000 2437 12,000

Coffee 2500 1508 10,000

2000
Cookie Dough 1804 8,000
1500
Cookies 1000
and Cre 1118 6,000
Flavor Rating

Sum of Flavor Rating

Neapolitan
500 1614 4,000
0
Rocky Road y 2769 2,000
te t ee ugh am itan oad erry lla
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Strawberry Ch co oc o
Co Do Cre1786 ol R b a -
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Vanilla Ch kie and 1025 ea oc Str 1/31/2019 7/31/2019 1/31/2020
Coo s N R
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Flavor
Quantity Sol
 Flavor
Quantity Sold by Month For New Engalnd Combo chart of Flavor Quantity sold vs
Cherry
Region Chocolate Flavor Rating For New England
12,000 3500 Coconut
3000 Coffee
10,000 2500
2000
Cookie Dough
8,000
1500 Cookies and Cream
6,000
1000 Neapolitan
4,000 500
Rocky Road
2,000 0
ry Strawberry
te nu
t e h
am
n d
- her ola co offe oug re l i ta R oa
C oc C D C o
hVanilla
1/31/2019 7/31/2019 1/31/2020 7/31/2020 1/31/2021 7/31/2021 Co p y
C ie d ean ck r
ok sa N Ro St
Date Co ie
ook
C
Quantity Sold Sum of Quantity Sold Sum of Flavor R

Combo chart of Quantity sold and Advertising

Expenses For New England Region
$5,000

$4,000

$3,000

$2,000

$1,000

$-
1/2019 7/31/2019 1/31/2020 7/31/2020 1/31/2021 7/31/2021
Date

Quantity Sold Advertising Expenses

 Sum of Flavor Rating Sum of Quantity Sold
chart of Flavor Quantity 1106
sold vs Average
1164182.8298707
Flavor Rating For New England
2884 2430115.99076081
2437 2111591.34628108 3000000
1508 1540238.51768341 2500000
1804 1901484.11672869 2000000
1118 1252270.40870539 1500000
1000000
1614 1704256.31726058
500000
2769 2316847.12644428
0
ut e e g h m a n 1786ad rry 1794611.1213148
l l a
ff u ea li t o be ni
Co Do Cr po yR
1025
k Va
w 1377335.00021046
ik e d a c ra
o sa
n Ne Ro St
Co
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Co

Sum of Quantity Sold Sum of Flavor Rating

Flavor One: Chocolate
Region: New England

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.98981737
R Square 0.97973842
Adjusted R Square 0.979725
Standard Error 340.691852
Observations 1512

ANOVA
df SS MS F Significance F
Regression 1 8474951797 8.47E+09 73015.28 0
Residual 1510 175267116.3 116070.9
Total 1511 8650218914

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

Intercept 56.2721679 17.49352199 3.216743 0.001324 21.9579901509 90.58635
Advertising Expenses 2.55368629 0.0094506281 270.2134 0 2.53514853909 2.572224
Flavor Two: Cherry
Region: New England

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.989591107
R Square 0.979290559
Adjusted R Square 0.979276509
Standard Error 314.4038496
Observations 1476

ANOVA
df SS MS F Significance F
Regression 1 6889955040.3765 6.89E+09 69701.27 0
Residual 1474 145704576.68946 98849.78
Total 1475 7035659617.066

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

Intercept 92.55707062 16.89149430933 5.479508 5.009E-08 59.423142825 125.690998
Advertising Expenses 2.52348869 0.0095583080622 264.01 0 2.5047393549 2.54223803
Flavor One: Chocolate
Region: New England
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.989867
R Square 0.979838
Adjusted R Square 0.979811
Standard Error 339.9696
Observations 1512

ANOVA
df SS MS F Significance F
Regression 2 8.48E+09 4.24E+09 36666.63 0
Residual 1509 1.74E+08 115579.3
Total 1511 8.65E+09

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Intercept 25.78695 20.7348 1.243655 0.21382 -14.88514 66.45904
Advertising Expenses 2.540536 0.010594 239.8068 0 2.519755 2.561316
Flavor Rating 9.127642 3.35027 2.72445 0.006515 2.555963 15.69932
Flavor Two: Cherry
Region: New England
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.989635
R Square 0.979377
Adjusted R Square 0.979349
Standard Error 313.8511
Observations 1476

ANOVA
df SS MS F Significance F
Regression 2 6.89E+09 3.45E+09 34976.6 0
Residual 1473 1.45E+08 98502.5
Total 1475 7.04E+09

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Intercept 66.85219 19.7724 3.381086 0.000741 28.06712 105.6373
Advertising Expenses 2.512341 0.01054 238.3581 0 2.491665 2.533016
Flavor Rating 7.724338 3.102993 2.489319 0.012908 1.637582 13.81109
Flavor One: Chocolate
Region: New England

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.989817
R Square 0.979738
Adjusted R Square 0.979725
Standard Error 340.6919
Observations 1512

ANOVA
df SS MS F Significance F
Regression 1 8.47E+09 8.47E+09 73015.28 0
Residual 1510 1.75E+08 116070.9
Total 1511 8.65E+09

Coefficients
Standard Error t Stat P-value Lower 95% Upper 95%
Intercept 56.27217 17.49352 3.216743 0.001324 21.957990151 90.5863457
Advertising Expenses 2.553686 0.009451 270.2134 0 2.5351485391 2.57222404
Flavor Two: Cherry
Region: New England

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.42889007
R Square 0.183946693
Adjusted R Square 0.183393061
Standard Error 1973.617253
Observations 1476

ANOVA
df SS MS F Significance F
Regression 1 1294186316.1 1.29E+09 332.2546 4.173804E-67
Residual 1474 5741473300.9 3895165
Total 1475 7035659617.1

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

Intercept 2203.908879 110.81906449 19.88745 3.741E-78 1986.529007 2421.28875
Flavor Rating 321.9761841 17.66396845 18.22785 4.174E-67 287.3269906 356.625378
Flavor One: Chocolate
Region: New England
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.989867
R Square 0.979838
Adjusted R Square 0.979811
Standard Error 339.9696
Observations 1512

ANOVA
df SS MS F Significance F
Regression 2 8.48E+09 4.24E+09 36666.63 0
Residual 1509 1.74E+08 115579.3
Total 1511 8.65E+09

Coefficients
Standard Error t Stat P-value Lower 95% Upper 95%
Intercept 25.78695 20.7348 1.243655 0.21382 -14.885137 66.45904
Advertising Expenses 2.540536 0.010594 239.8068 0 2.51975501 2.561316
Flavor Rating 9.127642 3.35027 2.72445 0.006515 2.55596292 15.69932
Flavor Two: Cherry
Region: New England
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.98832
R Square 0.976776
Adjusted R Square 0.976744
Standard Error 333.0592
Observations 1476

ANOVA
df SS MS F Significance F
Regression 2 6.87E+09 3.44E+09 30976.11 0
Residual 1473 1.63E+08 110928.4
Total 1475 7.04E+09

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Intercept -74.4175 31.33784 -2.374685 0.017691 -135.889 -12.94596
Social Media Posts 13.41473 2.461978 5.44876 5.937E-08 8.585372 18.24409
Event Promotions 41.71583 0.223886 186.3264 0 41.27666 42.155