BUSINESS PLAN

Prepared by: Erica Loraine B. Lacuata

Ferniture Furnishing Industry
Dullagan, Lagawe, Ifugao
09666636547
ericaloraine.lacuata.94@gmail.com
 TABLE OF CONTENTS
SECTION DESCRIPTION PAGE

I Executive Summary 1

II Business/ Industry Overview 2

III Market Analysis and Competition 3

IV Sales and Marketing Plan/ Analysis 4

• Advertising and Promotion 4

• Product Offerings 4

• Pricing Strategy 4

• SWOT Analysis 5
V Ownership and Management Plan 6

• Ownership Structure 6

• Management Plan and Team 6

• External Resources and Services 6

• Human Resources 7

VI Operating Plan 7

• Production 7

• Facilities 8

• Staffing 8

• Equipment 8

8
• Supplies
I. Executive Summary

Each room must have genuine comfort, both physically and aesthetically. One of the

most crucial components of any home is the furniture since it makes life more comfortable and

convenient. The best comfort for rest and relaxation is provided by furniture, which also

improves the aesthetics of any house or establishment. For use in residences, workplaces,

hotels, and other commercial settings, Ajiw Furnitures designs and distributes furniture,

fabrics, and related items. Just a few of the available products include textiles, beds, seats, and

case goods. Located in Ifugao in Dullagan, Lagawe, Ifugao.

The company's production strategy calls for an 8-hour workday for a production crew

to produce furniture and fixtures. The owner and founder, Erica Loraine Lacuata, will be in

charge of the manufacturing team, which will be made up of designers, artisans, and

accountants.

Mission

To be a respected, trusted, and cherished resource for industry professionals.

Creating the highest comfort, elegance, and satisfaction for you in every space

Vision

Through providing outstanding value, competence, and service excellence, the highest

levels of quality may be attained.

II. Business/ Industry Overview

Ajiw Furnitures is situated in Dullagan, Lagawe, Ifugao. We provide handcrafted

furniture such as beds, chairs, tables, sofas, and doors. Along with that, we also provide

furnishing services for kitchens, hotels, offices, and other types of furniture produced from

high-quality wood.

For use in homes, offices, hotels, and other commercial locations, Ajiw Furnitures

makes and sells furniture, fabrics, and related products. Products include case goods, bedding,

seats, textiles, and upholstery. Although there are some rivals in this town, we guarantee the

highest caliber. We will offer you goods and handiwork of the highest caliber at reasonable

prices. We are excited to promote special offers for our devoted clients, such discounts and gift

cards. Benefits and discounts will be included in these promotions for every item and set

purchased at our store.

Most people could simply discover us and get in touch with us because we are close to

the highway. The hotels, restaurants, and other new infrastructure in our town and any adjacent

towns will be our main targets. This objective even includes all homeowners. We will respect

our clients and provide them our whole attention. Since understanding the needs of the

customer is the cornerstone of customer-centricity, which places the interests of the people

who make up our customers at the center of all we do, we will take our time to comprehend

them.
III. Market Analysis and Competition

Tables and desks are examples of furniture that are used to hold objects at a convenient

working height or to store things (e.g., cupboards, drawers, cabinets, and shelves). Furniture is

seen as a form of ornamental art and can be a design product. The most common material used

to make furniture is wood, which is also the most adaptable, sustainable, and renewable

resource on the earth. Ajiw Furnitures focuses on creating furniture that is reliable, cozy,

effective, and cost-effective for our clients. Our ideal customer is someone who want extremely

high-end furniture with modern technologies and a traditional appreciation for exquisite woods

and fine crafting. Due to this, our target markets for this business are the building owners such

as restaurants, apartments, hotels, offices, and the people who are currently building their own

homes.

A furniture piece is a necessity in every interior design. It can be challenging to select

furniture that will properly fit your home because there are so many different furniture styles

to consider. Your house gets more charm, and the room gets better. The most important

components of home interior design are the furniture's beauty and portability. The house

becomes more important and useful as a result. Furniture not only makes a house or office look

better, but it also offers the best comfort for sleeping and relaxing.

Building and remodeling projects are part of a constant stream of change and

innovation, therefore revenues and returns are unavoidable. This company endeavor might be

successful because there is a big market for these products in this sector and neighborhood. A

more affordable and ample supply will boost the economy by satisfying demand and ensuring
that there is an adequate supply, while a further decline in demand will ensure that customers

will continue to support the company.

While those who only need one or require replacements will gain from lesser numbers,

other infrastructure and building owners will benefit from bulk sales because this is for the

innovation of their area. There is no issue when compared to current rivals who may or may

not be employing this tactic because they all share the same goal: providing comfort and safety.
 IV. Sales and Marketing Plan/Analysis

Utilize adaptable furniture that provides all the comforts and conveniences of home to

create beautiful living spaces. You have more alternatives than ever with residential living

furniture from Ajiw Furnitures, which is composed of distinctive elements that work together to

create the ideal ambiance for each particular area. Ajiw Furnitures will provide mattresses, chairs,

tables, desks, benches, cabinets, drawers, cupboards, and shelves made of wood for the bedroom,

living and dining room, and storage area.

The retailer's costing system will be used initially by Ajiw Furnitures to provide precise

advertising estimates. Low cost is one of the most crucial reasons for clients to purchase at a

helpful equipment store location because it may be a country store. To determine the most effective

method of billing the goods, Ajiw Furnitures will consult with merchants.

Ajiw Furnitures will be located in Dullagan, Lagawe, Ifugao. A downtown that attracts

visitors from across Lagawe, as well as nearby cities and provinces like as Lamut, Kiangan,

Asipulo, and Bagabag, Nueva Vizcaya. Because it is for all the furnishings in a house, all the

products are priced wholesale. A house does not have only one area. When it is purchased for a

single piece of furniture, the retail price is applied.

Anyone who owns a home or other infrastructure could be a potential customer for the

furniture company. A trade site, mailer, and social media campaign would be sufficient to inform

customers about Ajiw Furnitures and its products and pique their interest. Deals and packages may

help shoppers feel more empowered.

Strengths:

• Pickup and delivery of items

• Geographic location

• Materials are obtainable

• Offers high quality than most.

Weaknesses:

• Facing competitions from many established businesses

• Staff needs a lot of time to make products

• Pricing is unknown

Opportunities:

• Spreading online sales

• Increase in innovative designs

• Locally produced products

Threats:

• Competition from bigger companies such as Home Depot

• Inability to attract young clients who have higher expectations about current trends.

• Lack of staff training

V. Ownership and Management Plan

i. Ownership Structure

The business is run by a single person. A sole proprietorship, often referred to as individual

entrepreneurship, is a type of business that is owned and run by a single person and in which there

is no legal separation between the owner and the business organization.

ii. Management Plan and Team

The business' manufacturing plan consists of a production staff that works eight hours a

day to produce furniture and fittings. The company will have 10 full-time artisans and furniture

designers who are responsible for consultancy and fixture design.

iii. External Resources and Services

The business will have a dedicated accountant who will be responsible for preparing tax

returns and accounts, managing income and expenses, auditing financial information, and

assembling and presenting reports, budgets, business plans, comments, and financial statements.

Monitoring and producing financial records for businesses is the main duty of an accountant.

They make sure that the business they work for accurately and on time pays its taxes. For a

business to operate effectively, an accountant is essential. Without them, financial records and

reports can be shoddy, inaccurate, and dishonest.

iv. Human Resources
Working hours/day Daily Minimum wage

Designer 8hours/day 450 Php

Craftsmen 8hours/day 450 Php

Accountant 8hours/day 450 Php

A minimum of three craftsmen, one designer, and an accountant are always on duty thanks

to the arrangement that was made. The typical workweek consists of eight hours every day,

Monday through Saturday included. All employees will be capable and knowledgeable enough to

operate the cash registers. The accountant, artisans, and designer will each receive 450 each day.
VI. Operating Plan

i. Production

Furniture can also be used to store things or hold them at a convenient working height.

Furniture can be a creation of design and is a form of ornamental art. Furniture is made by cutting,

bending, molding, laminating, and assembling materials like wood, metal, glass, polymers, and

rattan. There are several different methods for creating furniture, such as extruding and molding

polymers, cutting and shaping wood, and bending metal. It has not yet been decided because the

quantity depends on the size. The longer work will take a long time to finish.

ii. Facilities

The business will not only have a physical location, but it will also have a manufacturing

plant of its own. An industrial building is placed far from the commercial area since it is a factory,

preventing it from adding extra pollutants to the commercial area. Large aisles, tall ceilings, and

lots of open space will characterize the store's layout, which is similar to that of a depot.

iii. Staffing

Numerous individuals will be employed by the business, including full-time artisans who

will be in charge of providing advice and making furniture at the production plant. The production

teams will then work in the office full-time as designers after that.

iv. Equipment

Since equipment must be durable assets that are used to produce other goods and services,

it will either be an American import or a British component.

v. Supplies

To make them more readily available and easier to transport than those made by multinational

brands, as well as to support our local brands, raw materials including wood, cane, metal, leather,

and fabrics will be purchased from Ifugao local shops.