JEFF BEZOS

- Jeff Bezos is the founder and current executive chairman of Amazon, the world's largest online
retailer. He currently owns a 10% stake in the company worth approximately $90 billion, making
him one of the world's wealthiest people.
- jeff Bezos outlined a strategy that applies to any business. In his letter, he says
o short-term profitability but long-term mediocrity or worse."
 focuses on cutting costs and delivering only what the customer wants now.
o short-term losses but long-term innovation and growth.
 focuses on investing for the future by being willing to take risks, being patient
with failures, and being persistent with experimentation.
- STRATEGY:
o to experiment and take bold risks, such as when Amazon entered new markets or
developed new products
 Books
 CDs
 by 2005 Amazon offered a vast array of products, including consumer
electronics, apparel, and hardware
 2006 by introducing Amazon Web Services
 2007 Amazon released a new handheld reading device called the Kindle
 making its own television shows and movies with its Amazon Studios division
- Amazon, which started out as just an online bookseller, quickly broke the record for the fastest
company to reach $100 billion in annual sales in 2015, in the second half of the 2010s, it
expanded to define global retail in the new economy and became a goldmine for investors
- Amazon became the largest retailer on the World Wide Web and the model for Internet sales.

ELON MUSK

- Elon Musk
o cofounded PayPal and formed SpaceX, one of the first significant investors in, as well as
chief executive officer of, Tesla. In addition, Musk acquired Twitter in 2022.
- business strategies
o moonshots
 does not settle for incremental improvements or conventional ideas.
 He pursues moonshots: ambitious, audacious and visionary projects that aim to
create radical change in the world.
 Musk was long convinced that for life to survive, humanity has to become a
multiplanet species. However, he was dissatisfied with the great expense of
rocket launchers. In 2002 he founded Space Exploration Technologies (SpaceX)
to make more affordable rockets.
 Musk had long been interested in the possibilities of electric cars, and in 2004 he
became one of the major funders of Tesla Motors
o He embraces failure as an opportunity to learn, improve and iterate.
o Elon Musk understands the power of platforms: products or services that enable other
products or services to be built on top of them.
 SpaceX is a platform for space exploration and colonization
 Tesla is a platform for electric vehicles and clean energy
 Neuralink is a platform for brain-computer interfaces
 The Boring Company is a platform for underground transportation.
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