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 Department of Homeland Security

DHS Directives System

Directive Number: 110-01

Revision Number: 00

Issue Date: 6/8/2012

PRIVACY POLICY FOR

OPERATIONAL USE OF SOCIAL

MEDIA

I. Purpose
This Directive establishes privacy policy for operational use of social media by the
Department of Homeland Security (DHS or Department).

II. Scope
This Directive applies throughout DHS regarding the access to and collection, use,
maintenance, retention, disclosure, deletion, and destruction of Personally Identifiable
Information (PII) in relation to operational use of social media, with the exception of
operational use of social media for: (a) communications and outreach with the public
authorized by the Office of Public Affairs; (b) situational awareness by the National
Operations Center; (c) situational awareness by Components other than the National
Operations Center, upon approval by the Chief Privacy Officer following completion of a
Social Media Operational Use Template; and (d) the conduct of authorized intelligence
activities carried out by the Office of Intelligence and Analysis, the intelligence and
counterintelligence elements of the United States Coast Guard, or any other
Component performing authorized foreign intelligence or counterintelligence functions,
in accordance with the provisions of Executive Order 12333, as amended. This
Directive does not apply to the Office of the Inspector General; however, the OIG will
comply with the spirit of the Directive.

III. Authorities
A. Public Law 107-347, “E-Government Act of 2002,” as amended, Section
208 [44 U.S.C. § 3501 note]

B. Title 5, United States Code (U.S.C.), Section 552a, “Records Maintained

on Individuals” [The Privacy Act of 1974, as amended]

C. Title 6 U.S.C. Section 142, “Privacy officer”

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 D. Title 44, U.S.C., Chapter 35, Subchapter III, “Information Security” [The

Federal Information Security Management Act of 2002, as amended (FISMA)]

E. Delegation 13001, “Delegation to the Chief Privacy Officer”

IV. Responsibilities
A. The Chief Privacy Officer is responsible for establishing, overseeing the
implementation of, and issuing guidance and providing training on DHS privacy
policy for operational use of social media; and ensuring, in coordination with
Component heads, Component Privacy Officers, and Privacy Points of Contact
(PPOCs), that the Department follows DHS privacy policy, privacy laws
applicable to DHS, and federal government-wide privacy policies on operational
use of social media.

B. Component Heads are responsible for: determining that their respective

Components’ intended operational use of social media is legally authorized prior
to use; establishing guidelines for determining which employees are permitted to
utilize social media for operational purposes during the performance of their
duties; implementing DHS privacy policy and procedures for operational use of
social media as established by the Chief Privacy Officer; ensuring adherence to
DHS privacy policy by employees who use social media for operational
purposes; ensuring adherence to applicable records retention schedules; and
coordinating with the Office of the Chief Procurement Officer to ensure that
Component contracts for activities that involve the operational use of social
media include appropriate language requiring that Department contractors follow
DHS privacy policy and this Directive.

V. Policy and Requirements

A. The Department engages in operational use of social media only as
authorized by DHS privacy policy, privacy laws applicable to DHS, applicable
federal government-wide policies, and other applicable statutory authorities.

B. The Chief Privacy Officer determines privacy policy and standards for the
Department’s operational use of social media consistent with Directive 047-01,
Privacy Policy and Compliance; oversees compliance with DHS privacy policy,
privacy laws applicable to DHS, and federal government-wide policies as they
relate to the operational use of social media; and provides privacy guidance and
training to DHS personnel regarding operational use of social media. Component
heads work with the Chief Privacy Officer to ensure that Department operational
activities using social media follow DHS privacy policy and procedures, thereby
enhancing the overall consistency of privacy protections across DHS.

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VI. Questions
Address any questions or concerns regarding this Directive to the DHS Privacy Office.

afael Borras Date

Under Secretary for Management

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