AMAZON

P R E S E N T E D B Y:

Tariq Mehmood
BBA Bridging M1
Roll no. S21BMGMT2M01003
Submitted to: Dr. Shakeela Kausar
 PRESENTATION FLOW
 Vision  IFE Matrix
 Mission  Porter Five Forces

 Mission Evaluation Matrix  PESTLE Analysis

 Current Strategies  CPM
 SWOT Analysis  EFE Matrix

 BCG  GRAND Strategy

 SPACE  QSPM
 • Established in 1994 as a
bookshop, Amazon has steadily
gained ground to become the
most popular online retailer in
the United States.

• Amazon maintains a strategic

advantage and superiority over
AB OUT AMAZON its competing brands by focusing
on offering services and products
that other businesses cannot.

• Mission is to provide the

consumers with the most
affordable prices, the best
selection, and the most
convenience.
 VISI O N MISSI ON
 "To be earth's most  "To leverage technology
customer centric and the expertise of
company; to build a place invaluable employees and
where people can come to to provide customer with
find and discover anything
the best shopping
they might want to buy
experience on the internet"
online".
 MISSION
EVALUATION
MATRIX

• Amazon has the choice to translate their

lower cost structure into higher profits back
to the shareholders via dividends.

• Amazon passes it onto customers via

sustained low prices and reinvests the rest
of their surpluses into growth.

• A big chunk of these growth investments go

into their fulfilment and delivery network.
This, in turn, helps to further lower their
unit costs which amplifies the subsequent
elements of the virtuous cycle.
 SWOT ANALYS I S
Strengths:

Best-in-class capabilities Lower advertising

Excess capacity available
in online retailing, marketing costs
to scale-up their
customer service compared to tradition
operations
fulfilment, distribution retailers

First mover advantage in

Visionary management, many product categories
hiring top executive and almost having a
across departments monopoly in the e-
commerce industry
 WEAKNESSES:

Building
popularity/marketing
Need to leverage existing Net revenue is growing at Operating costs for
new product categories
capabilities to enter new an excellent pace, but holding inventory is
to create awareness is
markets profits are tough! expensive
currently a slow process
(Groceries)
 O P P O R T U N IT IE S :

Existing retail players

Expansion in multiple Strong brand desire entry into the
categories such as appeal, multiple loyal online market, but lack the Online sales expected to
Electronics, Toys, Home customers, long-tail of resources to do so (for grow at 60%+
and Garden products example, Toys 'R' Us
partnership)

Amazon could explore

long-distance Gifting
opportunities
 T H R E AT S :

Other online retailers exiting Pressure

Increasing complexity of Existing competition from
from the market, causing an from investors/shareholders
online transaction model the traditional retailers
added load on Amazon to generate more profits
S T R AT E G I E S A D O P T E D
B Y A M A ZO N :
( I FE ) MAT R I X
The Internal Factor Evaluation
 ( E F E ) M AT R I X
THE EXTERNAL FACTOR EVALUATION
CRITICAL SUCCESS F ACTOR
( CPS)
 P O R T E R F IV E F O R C E S

Bargaining powers of buyers

Threat of new entrants

Bargaining power of suppliers

Threat of substitute products or services

Rivalry among existing firms

AMAZON P ESTEL ANALY SI S
 BCG
Amazon BCG Matrix Analysis
 SWOT
MATRIX
SPACE MATRI X
Of Amazon
IE MATRIX
THE GRAND STRATE G Y MATRI X
 (QSPM)
Quantitative Strategic Planning Matrix
 THANK YOU
FOR YOUR ATTENTI ON