BIS Sharpnel

Done By:
 Ashish Khatri - MBA19182
 Preeti - MBA19249
 Shubhank Verma - MBA19267
 Siddharth - PGP18238
 Pratik Jain - MBA19214
 Yukta Yadav - MBA19163
 Ishwar Arjun Lohar - MBA19194
Our Team
CEO
Ishwar Arjun

CMO CFO Chief Strategist

Pratik Jain Ashish Khatri Preeti

Project
Data Scientist Consultant
Manager
Shubhank Verma Yukta Yadav Siddharth
 CEO Due to growing internet penetration, we are
facing competition from new tech-based
start-ups

CSO Further, with growing online retail stores there is

small market share left for the traditional stores
to compete in

Main Macro- I agree, adding to this customer expectations are evolving

CFO with internet penetrations. People go to the malls for
environmental things that give experience while commodities/ regular
items are bought via the internet
Forces
And this customer behaviour will only grow with
CMO time. Because the new generation is tech-savvy. The
market is changing not only in terms of business
models but also in terms of consumer expectations

Yes! Internet is going to play a big role not only in the

Project Man. form of ecommerce but in the overall retail market.
There is a growing concept of omnichannel market and
use of the internet to improve the offline experience
 Recent data shows that Globally e-commerce sales are growing with 16.1 % and
Data Scientist estimated to reach 6.5 trillion dollar in 2023. And this is posing serious threats to
brick and mortar business. E-commerce sale has increase 116% over the last 6 years.

Yeah, we can also see that e-commerce are coming as huge threat :
Chief Strategist 1. Because of digital revolution
2. More advanced e-commerce services

Opportuniti
es / Threats Agree to these points but we can see some opportunities in the brick & mortar
retails but with few changes:
Project • To provide more meaningful experience to the users
Manager • To complement the shops with food outlets, fun activities
• More changes in appearance and technological advancement
• More customer-oriented services

Yeah, we can also see IKEA example as company does provide

CEO meaningful experience to its customer while buying furniture and
has successfully convert the threat into opportunity.
 Growth & Decline In Retail Formats
CFO - Ecommerce sites like
Amazon cuts overhead costs
and because of economies of
scale, they are able to
CEO- I am curious about the save more. This in turn gives
pattern of growth based on more room for discounts
the category of stores like
Beauty stores, bookstores etc
Chief Strategist- The stores that
are growing are those that offer
an experience: example beauty
stores. Reason for this being while
buying beauty products people
look at the texture, colour. Other
examples are cafes/ restaurants,
customers come for the overall
ambience not only food
Data Scientist- Recent data
shows that Online retail
sales were forecast to grow
31 % y-o-y to reach US$
32.70 billion in 2018. We
have seen a growth in e-
commerce sites like
amazon, flipkart, IndiaMart
etc.
CMO- Book and CD/DVD stores
are more about consuming the
product than the shopping
experience. Consumer look for
meaningful experience.
Example IKEA where you can
enjoy being in their shopping
place and create meaning full
experience with your family.
 COMMODITY PRODUCTS
CMO: The customer experience is one aspect that can’t be replicated
by an online-only retailer. A recent survey by Retail Dive discovered
that “the ability to see, touch and feel products ranks highest among
What is meant by see the reasons consumers choose to shop in stores versus online.”

shops becoming a little bit Data Scientist: Customers seek the opportunity to interact with a
product and to ask you and your team questions before completing a
more exciting? purchase. There’s a level of trust a brick-and-mortar location achieves
that an online store can’t quite reproduce.
Is this a financially
Consultant: Customers are not bothered about ambience. They prefer
feasible option for firms online portal because of discounts. So instead of spending money on
beautifying shops, discounts can be given to customers, distributors
under increasing
competition pressure? PRODUCTS FOR EXPERENTIAL BUYING
CFO: It is financially feasible option to invest in ambience.
Since customers are coming for the experience, a better experience will
increase sales with returning customers and word of mouth marketing.
 RECOMMENDATIONS

CMO
Go for omni channel
marketing to creating a
holistic experience for
the customer
CFO
Increase in the financial
viable offers to the
frequent customers to
increase loyalty

2 4

3 5
1
CEO
Project Manager Chief Strategist
Improve the ambience
Change the product line Provide convenience in to make holistic
to products which focus shopping with low experience for the
more on buying waiting time, easily customer and create
experience accessible products, and meaningful memories.
more sensitive workforce
THANK YOU